Articles

DOUG MARTIN - 2019 / 06/28/2019 4:41 pm

Doug was born in Owatonna Minnesota. He moved to Albuquerque after his parents divorced and his mom opened a restaurant in Albuquerque. Doug was always creating ideas for advertising, but his mom believed in "word of mouth".

After high school, Doug went into the Navy and then to the University of New Mexico.  He was still going to school when he walked into the top radio station KKJY in 1981 and applied to be a DJ. Although he didn’t have a demo tape, one of the DJ's overheard him and helped him record a demo. The station hired him full time for overnights, but the hours were brutal with school. At the station Christmas Party, he talked the GM into giving him a chance in sales. He got the job with the caveat that he had 2 weeks to prove himself. Fortunately, he was able to sell enough, and he remained in sales. In 1982, Doug went to work in sales for KKIM, a Christian radio station, where he was soon promoted to General Manager.

in January of 1985, Doug and his wife, Mary, packed up everything and moved to Tucson to manage KVOI, a station his boss was negotiating to buy. The sale fell through and the station was on shaky financial ground until Mary and Doug were able to purchase it with the financial help of partners, George Mehl and Tom Regina. Over the years, Good News Radio Broadcasting grew from one to seven radio stations…four in Tucson. In 2018, Doug and Mary sold their radio stations and opened a full-service advertising and public relations firm, Good News Communications.  

Doug has been a member of the Tucson Advertising Federation since moving to Tucson and has supported numerous AAFT events, as well as many other community organizations. He is Past Vice Chairman of the Arizona Broadcaster’s Association.

Doug is the recipient of the Lute and Bobbi Olson Community Service Award from the Salvation Army, the Tucson Parks and Recreation Commissioners Award and the LULAC/FBI Community Service Award. In 2014, AAFT awarded Doug the “Advertising Professional of the Year Award”.

MARY SWIERGOL - 2019 / 06/28/2019 4:37 pm

Mary grew up in New Jersey with five siblings, studied at Rutgers University, married Jack Swiergol, started a family and then headed west to Seattle in 1978 where she studied photography while raising a family in the foothills of the Cascade Mountains. Jack’s work took them to Phoenix in 1981. Another opportunity and a quick visit to Tucson two years later and it became clear that Tucson was the home they were looking for.

Mary began her career in publishing in 1985 working for a very small, local Tucson publication. When the owner of the publication ceased operations, Mary, with a partner and the grocery money, started THE DESERT LEAF. The first issue was published in October 1987 and in October 2019, THE DESERT LEAF will celebrate their 32ndAnniversary. 

With very little experience and knowledge of the industry norm it was easy to break all the rules, a practice that may have been key to THE DESERT LEAF's initial success. Mary is a strong supporter of Tucson’s non-profit community and THE DESERT LEAF has helped many organizations over the years. The publication has also received numerous AAFT Addy Awards over the years, a testament to the team’s editorial and graphic’s strengths.

 

Mary currently serves on the boards of The American Advertising Federation Tucson and Tohono Chul. She is also a member of WPO, WATT and Tiempo, all professional women's organizations.

Mary was the recipient of AAFT’s “Golden Pen Award” in 2011.

Robyn Frey - 2018 / 07/31/2018 6:10 pm

Robyn FreyRobyn grew up in Charlotte, North Carolina and enjoyed drawing from an early age. She was encouraged by her creative parents and spent hours copying illustrations from Joan Walsh Anglund books. Her high school art teacher, Dean Barber, was a major influence, and inspired her to pursue a degree in graphic design.

She attended the University of Georgia and received a BFA in Graphic Design.  After graduating, Robyn worked as an artist for the University of Georgia College of Veterinary Medicine. She traveled west to Tucson where she served as Art Director for Bernard Hodes Advertising.  In 1982 Robyn answered an ad for a graphic artist position and was hired at Wettstein Advertising, which had been in business since 1964.  Robyn thrived under the direction of Creative Director, Malice Keller, and learned from two of the best marketers in the business, Earl Wettstein and Michael Bolchalk.

Wettstein Advertising evolved over the years to become Wettstein/Bolchalk Advertising, then Michael Bolchalk Marketing in 1995. In 2003, Robyn partnered with Michael Bolchalk as President/Creative Director to form Bolchalk FReY Marketing. After 54 years in business, FReY Creative Marketing became the new name of the company.

Robyn works with her talented team to brainstorm, execute and produce visually impactful designs that speak to the client’s target market. Her strength is her unique perspective of combining both images and words that become the essence for an entire marketing campaign. 

Robyn serves on the 390th Memorial Museum board and is a member of SAHBA, Local First Arizona, PRSA and The Rotary Club of Tucson. She is a past board member of American Ad Federation Tucson and recipient of the coveted Phyllis Ehlinger Award in 2010.

Kerry Stratford - 2018 / 07/31/2018 6:08 pm

Kerry StratfordKerry Stratford is a native Tucsonan and has been providing innovative creative, marketing and brand strategy for more than 30 years.

Kerry learned from her entrepreneurial parents and started working with her first client at age 15. She attended the University of Arizona earning a BFA in Visual Communication. Upon graduation, Kerry started her own business providing design services for many organizations. She took a position with Boelts Bros. Design as a Designer and Art Director, and eventually became a Principal in the firm, later renamed Boelts/Stratford Associates. Kerry and her partners Jackson and Eric Boelts, provided branding and marketing services to some of the region’s most respected companies as well as brands across the country. During this time, Kerry also taught design classes at the UofA for ten years as an Adjunct Professor.

In 2007, Kerry merged her business with Linda Welter to create a full-service brand marketing, digital and public relations firm – The Caliber Group. As President, Kerry is responsible for the strategy of client’s integrated brand creative, marketing and digital campaigns, and the teams necessary to build brand awareness, preference and loyalty.

Kerry is an award-winning designer who has been listed in “Who’s Who” in Graphic Design USA, and has had her work featured in many design publications and books in the U.S. and abroad. She and her companies have provided pro bono services to dozens of non-profits in the community. Kerry is a board member for the Arizona Small Business Association and a Mentor for the UofA Alumni Association. She has received leadership awards from Arizona Forward, ASBA and Greater Tucson Leadership, and was named Entrepreneurial Woman of the Year by the National Association of Women Business Owners.

Kerry served as President of the American Advertising Federation from 2014-2015 and is a board member of the Tucson Advertising Federation Educational Foundation. She was recognized by the AAFT with the “Advertising Professional of the Year Award” in 2009.

Balfour Walker - 2017 / 07/26/2017 6:06 pm

Balfour Walker Balfour Walker was born in Philadelphia. Son of a serious amateur photographer, he spent many hours watching his dad print pictures and talk photography. The craft was always there for him. As soon as he took a photo class in high school, the camera became part of his life. “I knew I wanted to be a photographer”. 

When his brother moved from Philadelphia to Tucson, Balfour followed to attend the University of Arizona.

During those years in college, he worked on photography technique and studied the best, always having a darkroom in each rental house. In 1971, he completed his business degree and was ready to move forward.

Directly after college, Balf was hired to go to Europe to do photographs for the Speed Merchants, the first of Michael Keyser's 10 books on motor racing.  This was his introduction to Formula One and sports racing cars. Returning to the relative sanity of Tucson, he showed his car photos and immediately got assignment work in photography for advertising, which turned into a fulfilling career.

There was one more trip to Europe in '73 and '74 to work for Graham Hill and then James Hunt's Formula One teams.  Then back to the desert for good.  He landed in the black building on Sixth and Campbell and formed a partnership with the very talented Chris Mooney.  One of the best people, with a solid work ethic, Chris proved to be a great partner. Balfour Walker/Chris Mooney Photography, Inc. flourished during Tucson's boom years and did just fine during Tucson's slow years.  Right in the middle, there was 6 years of photographing aircraft interiors for Bombardier Aerospace.  

Balf’s work spans the spectrum – from aviation and architecture to food, optics and people, plus in-studio and on-location shoots. Over the year, he has had the pleasure to work with many of the best ad agencies in Tucson, including Taylor Advertising, Wettstein Advertising, Bolchalk Frey, Dubs Tyau, Boelts Brothers, Hilton Myers, LP&G, Strongpoint Marketing and Caliber Group. Together, they have won numerous awards, including Addys, Gold, Silver, Bronze, Best of Show, Judges Choice and Prisma.

“This is the only job I’ve ever had in my life. It’s a lifestyle. I go to sleep thinking about photography and I wake up thinking about photography. I keep up with the latest trends and technologies. I experiment. I love challenging assignments. This is my passion!”