“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

“An ad is finished only when you no longer can find a single element to remove.”

“Think like a wise man but communicate in the language of the people”

“You have to be daring and make something that doesn’t look like anybody else.”

“Many a small thing has been made large by the right kind of advertising.”