Simpleview Acquires Bluebridge Tourism, Retains Clients / 11/23/2016 11:22 am

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TUCSON, AZ (November 22, 2016) – Simpleview, the travel and tourism industry’s leading provider of destination marketing technologies, today announced their acquisition of Bluebridge Tourism, a world market leader in mobile application engagement. Simpleview will continue to provide exemplary customer service to existing and forthcoming Bluebridge Tourism clients.

With this acquisition, Simpleview will expand their menu of digital marketing services to offer mobile applications under the brand “Visit Apps.” Destinations can integrate point of interest data, events, offers, venue information, and more into branded mobile applications. These apps will allow DMOs to engage travel planners and destination visitors throughout their travel experience.

“We’re always looking for the best, leading-edge solutions for serving DMOs and their customers.” said Ryan George, Chief Executive Officer of Simpleview, “We’re excited to bring another powerful tool into the Simpleview suite of products and services, but more than that, we look forward to leveraging these new capabilities to reimagine the visitor journey from dreaming through to booking, and especially for in-market interactions, where apps provide tremendous advantages.” “We are happy to be bringing Bluebridge Tourism customers into the Simpleview family of clients,” Ryan said. “They can rest assured that they will receive a level of customer service that has always set Simpleview apart.”

Current Bluebridge Tourism clients will continue to use the Mobile App Studio and mobile apps through Simpleview without any interruption in service. Present and future Simpleview clients will have the option to incorporate apps into their digital marketing strategies to increase efficiency of communication and travel/meeting planning for customers, and expand reach and increase conversion opportunities for DMOs.

About Simpleview
Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, search marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). The company employs 190+ staff and works with 425 customers in North America and around the world, including destinations like Paducah, KY (population 25,018), the country of Norway, and 80% of the top U.S. convention cities. 

About Bluebridge
As the world’s largest visitor engagement app platform, Bluebridge helps CVBs and DMOs build branded, compelling mobile apps that help them communicate and engage their visitors to improve their travel experience. With more than 600 branded mobile apps across the Apple and Android app stores, Bluebridge serves premier destinations around the world, including South Africa tourism; Gatlinburg, TN; Kissimmee, FL; El Paso, TX; and many more. Having collectively powered 9 million app sessions, Bluebridge apps have sent over 16 million push notifications to more than half a million app users worldwide. Learn more at

Art Institute of Tucson 2016 Design Portfolio Show / 11/21/2016 1:39 pm

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The Fall 2016 Portfolio Show is right around the corner. So if you're looking to recruit an ambitious, convention-defying creative mind, it's time to secure a spot to this exclusive event. RSVP today for a chance to meet the person who could become your next great hire.


December 14, 2016
11:00AM - 1:00PM Industry Professionals

11:30AM - 1:00PM Friends & Family 

The Art Institute of Tucson

5099 E. Grant Rd 
Tucson,AZ 87512  

RSVP NOW or call 866.690.8850

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Simpleview and OnceThere Partnership Brings One-Stop Tour and Attractions Booking Solutions to DMOs and their Partners / 11/15/2016 1:54 pm


TUCSON, Ariz. (November 12, 2016) Simpleview and OnceThere today announced a joint venture that enables destination marketing organizations (DMOs) including convention and visitors bureaus to leverage their position as an integral connection point between local activity providers and visitors. The partnership aggregates all bookable activities within a community and distributes them through DMO websites, visitors centers, mobile apps, and kiosks.

“What makes the OnceThere and Simpleview partnership unique is that together we empower DMOs and their partners to get their part of the sharing economy,” said Ryan George, CEO of Simpleview. “With OnceThere’s technology, a supplier no longer is required to switch reservation management platforms to gain exposure to our DMOs’ customers. They simply connect their existing provider to these distribution channels, and if they don’t already have a system in place, OnceThere’s technology can provide inventory and pricing to the DMOs.”

“Partnering with Simpleview is powerful on many levels,” said John Weimer, OnceThere’s CEO and co-founder, and former Vice President of Corporate Development at HomeAway. “Pairing OnceThere’s distribution technology with Simpleview’s customers enables travelers to find the most complete source for planning and booking local experiences in a destination or region through CVBs.”

One of the first destinations to integrate its Simpleview website and visitors center with OnceThere was the Austin Convention and Visitors Bureau.  Early indications are that the CVB is selling more tours and now reconciles electronic payments and bookings with suppliers much more efficiently.

About Simpleview
Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, search marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). The company employs 190+ staff and works with 425 customers in North America and around the world, including destinations like Paducah, KY (population 25,018), the country of Norway and 80% of the top U.S. convention cities.

About OnceThere Inc.
OnceThere plugs tour, activity and other experience offerings into a wide network of tourism agencies, lodging providers, and online marketplaces through a single connection.  OnceThere’s platform makes all types of activity offerings bookable using any connected device and across all distribution channels.

Pima County JTED Business and Marketing Advisory Committee Business Professionals Forum / 11/03/2016 6:52 pm

Pima County JTED Business and Marketing Advisory Committee

Business Professionals Forum
November 21, 2016 - 4:30 pm to 6:30 pm
Eller College of Management, PD Conference Room, 1130 E. Helen St.

Business Professionals:

Pima JTED Business and Marketing Advisory Committee would like to invite you to participate in its first Business Professionals forum. We would like to explore the current most desired skills for entry level employees and what are the areas of weakness on their skills so that we are graduating students from our Business programs with the tools that will make them employable and successful.

You will be provided with the questions ahead of time and this will not be a Q & A, but instead a way for us to hear suggestions about how to focus our lessons and to gain knowledge from employers about the problems they have in hiring young adults.

We will use this information to focus our goals for creating successful Business Education programs that truly prepare students for the workforce.

Please RSVP to [email protected] by November 7, 2016 so that we can provide you with the questions and instructions for parking.

We deliver premier career and technical education in partnership with business, industry and community stakeholders.

Advertising execs gathered to select 50 high-potential undergraduate seniors for the Most Promising Multicultural Students Program.

WASHINGTON, DC, November 1, 2016—Since its first class in 1997, the Most Promising Multicultural Students Program has had over 850 participants, aiding them in their pursuit of careers within the advertising, media and marketing industries. Most Promising students represent the top of their class and have passionately demonstrated their potential for future success in the industry through internships, leadership activities, community service, innovation and creativity. With alumni holding mid to upper management positions across the country, Most Promising has become a nationally known program for helping organizations find stand-out talent poised to become future leaders.

On Tuesday, October 25, industry professionals representing Arc Worldwide, Bloomberg, Droga5, FCB, fluent360, mcgarrybowen, Momentum Worldwide and Omnicom Health Group gathered at the American Advertising Federation National headquarters to select the 2017 class, adding another 50 outstanding individuals to this impressive pool of talent.

"The Most Promising Multicultural Students Program has become a very reliable source to find top-tier talent. These aspiring students of diverse backgrounds represent the future of marketing and advertising. We look forward to them forging their way, finding their voice and making a mark on our industry,” says Danielle Austen, Managing Partner & CEO, fluent360 and the AAF Mosaic Center Chair.

The program takes place over four days and includes professional development workshops, agency visits and a recruiter’s expo. Leading agencies and companies have utilized Most Promising year over year as a recruitment tool including BBDO, DigitasLBi, Google, Leo Burnett, Omnicom Group, Pepsico, Turner and Wieden+Kennedy, among many others.

Students from AAF’s college chapter network were selected through a vetted application process that included essays, letters of recommendation, resumé and specific academic requirements. With an average GPA of 3.6, this year’s class of students represents 34 schools and 20 states across the country including Alabama, Hawaii and South Dakota. 

2017 Most Promising Multicultural Students Class 

Chantelle Aguilar
Bria Benjamin
Marquis Burch
Victoria Castro
Alexandra DeCespedes
Catharine DeLong
Joanna Diaz
Carlos Estrada
Linnea Goodman
Niel Guaman
Nimra Haroon
Dylan Hermosillo (The Art Institute of Tucson)
Samuel Higdon
Chardonnay Ismail
KaJuan Jackson
Dominique Johnson
Venezia Jones
Kenny Kang
Esther Knox
Amanda Koontz
Emily Laramy
Brittany Lee
Monica Lopez
Jamison McDermott
Christina Mevs

Simran Mirchandani
Alexis Monroe
Marisol Moran-Sendra
Adriana Moreno
Jalen Mosby
Nadia Mousa
Joeleen Moy
Elyse Murray
Rachel Nagpal
Iliana Ortega
Wesley Paez
Ashley Paulmeno
Veronica Penaloza Wolfermann
Irma Perez
Sabriana Pimentel
Savannah Rabin
Sofia Rosell
Breonna Ruffin
Skylynn Sandoval-Nanoo
Jan Song
Kennedy Studdard
Alexander Studer
Jalilah Sultan
Dulce Vazquez
Angelic Williams

 For over two decades, the AAF has offered a myriad of programming that promotes and advances multiculturalism within the advertising industry including the Mosaic Awards, Mosaic Career Fairs and AdCamps.

For more information about the AAF’s diversity programs, please visit the AAF website or contact Kai Jones at [email protected]

About the American Advertising Federation
The American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and summer AdCamps for high school students. For more information on the full range of the AAF's programming, visit For the latest news and updates, connect with us on  and LinkedIn, and follow us on  and Instagram

About the AAF's Mosaic Center 
The AAF's Mosaic Center for Multiculturalism implements all of the AAF’s diversity initiatives and is an established leader on multicultural marketing/advertising and inclusion issues. It is responsible for the development of new programs and services to recognize and cultivate diverse talent and promote broad and realistic portrayals of multicultural communities. Mosaic Center programming includes the Most Promising Multicultural Students ProgramMosaic Career FairsMosaic Awards and an array of research surrounding diversity and inclusion.

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