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Phoenix Ad Club Presents Luke Sullivan / 09/29/2015 4:43 pm

Luke Sullivan - Author of Hey Whipple, Squeeze This
WORKSHOP: FRIDAY OCTOBER 9, 1-5 PM

Luke Sullivan, author of Hey Whipple, Squeeze This presents a workshop from 1-5pm at The Showcase Room at Tempe’s Culinary Dropout.

HALF-DAY WORKSHOP AGENDA:

Luke Sullivan - The Showcase Room Pricing

1:00 – 2:15 PM: Leveraging Cultural Tensions to Improve Creativity

This is a great technique that helps you get to good ideas faster. It’s a method of using tensions that exist in our culture (cars-vs-pollution, food-vs-obesity, privacy-vs-safety, etc.) to spark ideas. Tensions from life in general can also be leveraged (hot-cold, men-women) to create more ideas, better ideas, and do it faster. You’ll leave the session with a tangible method for sparking creativity.

2:45 – 4:00 PM: Building Storytelling Platforms

In this presentation, you’ll explore the important difference between what most people typically call “campaigns” and what Sullivan calls “platforms.” Both are useful, but telling brand stories with platforms is more powerful, more flexible and lasts longer–and without the limitations of a campaign, sparks many more possibilities. A platform is an idea that creates ideas. Piggybacking on the learning from the first session (leveraging conflict) and using industry examples, Sullivan will show how searching for “The Big Idea” may not be as profitable as finding “The Long Idea” — a.k.a., a platform.

4:15 – 5:00 PM: Zen & the Art of Sale-End-Saturday

Creatives can complain about bad clients or unreasonable deadlines all we want, but at the end of the day, there’s nothing we can do about a lot of things in this business. This talk is about the things we can control. It’s about craft, it’s about focus, it’s about making things way better than they have to be made, and it’s about the spiritual dimension we bring to our crafts. You’ll leave with a list of ways to improve your focus, your time, energy, and your creative output.

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About Luke Sullivan:

After 30 years in the advertising business, author Luke Sullivan is now chair of the advertising department at the Savannah College of Art and Design. He’s also the author of the popular advertising book Hey Whipple, Squeeze This: A Guide to Creating Great Advertising, and the blog heywhipple.com. His second book arrived in bookstores last year: Thirty Rooms to Hide in: Insanity, Addiction, and Rock ‘n’ Roll in the Shadow of the Mayo Clinic. Sullivan now lives in Savannah with his family and he reports that he enjoys the indoors and likes to spend a lot of his time there.