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January 2018 Print

American Advertising Federation Tucson

Inspiring Communication & Community through Purpose, Impact, Education and Resources

Happy New Year! The American Advertising Federation Tucson is a network of influential marketing professionals dedicated to the success of those inside and outside our industry. We serve as a local hub for education, connections and the resources you need to inject purpose into your marketing communications. If you’re not already a member of American Advertising Federation Tucson, become one today and see what you can achieve when you expand your expertise and your network. Below are just some of the exciting things AAFT has in store for 2018.

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Media Partnership Program

The AAFT Media Partnership Program has improved in 2018. There is now a 4:1 return on your advertising placement investment that also includes upgraded placement, multiple channels that included TV, Radio and Print, monthly media summary and traffic coordination. For those partners with an investment greater than 30k, we also include strategy, creative and asset development. Along with the highest ROI a non-profit can get for their money, this program will amplify investment and allow the NPO – to enhance its mission in the community.

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Member Resource-Programs

We have an exciting year of programs planned this year that will take our members’ valuable time into consideration. We are launching a monthly Webinar Series that will allow members to discover the latest trends in Marketing and Advertising while minding a busy schedule. Networking is also an important part of who we are so there will be plenty of opportunity during one of our evening programs.

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Ad 2 Public Service Campaign

Ad 2 Tucson is proud to support the community through our annual Public Service Campaign. Each year, we partner with a local nonprofit to provide advertising and marketing for the organization by donating our time and expertise. Thanks to the support of our network sharing the call for applicants, Ad 2 Tucson received 28 applications from local nonprofits. This number demonstrates the need in our community for advertising and marketing support. Our Public Service team of seven members decided to partner with a wonderful organization, Integrative Touch for Kids.

Integrative Touch for Kids was founded in 2005 by Shay Beider. She saw a need for minimizing suffering for children with serious illnesses and special needs undergoing hospital treatment. Today, ITK’s integrative healing therapies reach 3,500 people each year through various individual and group programs all free of charge. Therapies include massage and bodywork, reflexology, sound healing, energy, play, art and movement therapies. All are focused on improving the lives of the children and their entire families. The new Integrative Touch for Kids, Ad campaign is coming soon.

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