The Top 50 AAFTucson Awards

 

American Advertising Federation Tucson

American Advertising Federation Tucson & AD2

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Tucson Top 50 American Advertising Awards 

The American Advertising Awards is the advertising industry's largest and most representative competition, attracting a combined total of 80,000 entries in local competitions each year. The mission is to recognize and reward creative excellence in the art of advertising. The AAFTucson club is taking a local approach by honoring the Top 50 best pieces of creative produced for Tucson and Southern Arizona. 

Conducted annually by AAF, our local American Advertising Awards is the first of a three-tiered, national competition. Concurrently, across the country, entrants vie for recognition as the very best in their markets. At the 2nd tier, winners compete against others in one of 15 District competitions. District winners then forward to the 3rd tier, the National competition. Entry in our local ADDY competition is your 1st step toward winning a National ADDY Award.

Entering the American Advertising Awards competition supports our entire industry because AAF and its local and district affiliates use proceeds to enhance advertising through programs including public service, internships, advocacy, education and consumer awareness.

The Student Division is also a three-tiered national competition, sponsored by AAF and Ad 2. Occurring in conjunction with the professional competition, the Student American Advertising Awards recognizes and rewards creative excellence by students. Information on entering can be found in the local Rules and Categories.

Early Bird Deadline: January 17, 2020

Members: $75 single entry, $100 campaign entry, $50 students

Non-Members: $100 single entry, $125 campaign entry, $50 students

All entries due January 31, 2020

Members: $90 single entry, $125 campaign entry, $60 students

Non-Members: $115 single entry, $150 campaign entry, $60 students

 

How it works: 

  • Choose your best entry or entries at bit.ly/2020TucsonTop50
  • Submit all entries electronically, print winners will be asked to submit printed files at the Awards.
  • Submit payment electronically.
  • Your work will be judged according to a creative based format by an out-of-state AAF judging panel.
  • The Top Fifty entries will be awarded trophies at the 2020 Awards event.
  • The Top Five Student entries will be awarded trophies at the 2020 Awards event.
  • Judges will award one best of show entry that will be announced at this year’s event.

 

2020 American Advertising Awards Competition Rules & Categories 
AAF Tucson PROFESSIONAL Rules & Categories
AAF Tucson STUDENT Rules & Categories

Enter today and be part of this exciting event where we celebrate Tucson’s creativity in advertising. 

Register and enter your best 2019 Creative today

 

... and then join the winners and your colleagues 

TUESDAY, MARCH 3RD | 6PM

RAIL YARD TUCSON, 610 S PARK AVE. 

GET YOUR TICKETS TODAY!

 

Would you like to Sponsor the Tucson Top 50? 
NEW THIS YEAR:  Entries and event tickets all in one!   
SPONSORSHIP PACKAGES

 

Submission Info

What can I submit?

The mission of the Top 50 competition is to recognize and reward creative excellence in the art of advertising, therefore any advertising creative execution can be submitted. The entry must be real advertising that is created in Southern Arizona that debuted publicly during 2019. Ad Fed members and non-members are eligible to submit entries.

Entries due Friday January 31, 2020.
New this year, entries will be submitted digitally. No more clear folders and rushing to turn them in. 

HOW TO PREPARE YOUR ENTRIES:

  • Select a category for your entry. 
  • Fill out the entry form. Be sure to include all contributors. 
  • Pay the entry fee for each entry online. 
  • Repeat this process for as many entries as you want to submit to the Top 50.
  • All entries are due by January 31.
  • Print entries will be submitted digitally. Winning print entries will need to submit physical copies at a later date.  
  • Each entry includes one piece. Campaigns with up to 10 elements can be submitted.

 

SUBMISSION FORMATS:

Follow the instructions below.

  • Print ad, editorial layout, outdoor, logo, poster or other printed piece: Convert your file into a .jpg or .gif. Make it fit within 900x600 pixel space. The total file size must not exceed 1Mb. (Please submit not more than 5 images per entry.)
  • Video, animation or commercial: Videos may be Hi Res. Include the full video file. Video files should not be larger than 15mb.
  • Website, microsite or mobile: Your site must be hosted somewhere for it to be judged. Submit a link to the site. If you choose, you can also submit a screen capture of your entry to demonstrate a key detail, following the requirements for a print ad or poster.
  • Web banners or rich media: Send us your .swf, .gif or jpg no larger than 4Mb. If you feel it must be seen in context, you can submit a screen capture.
  • Event, signage, packaging, 3-D piece, environmental or guerrilla activity: Take a photo (up to 5) and then follow the requirements for a print/poster idea. Or create a movie and follow the requirements for a video/spot.
  • Radio spot or audio track: Submit an .mp3. File size must not exceed 3Mb.
  • Campaigns: Up to 10 separate elements can be submitted for each campaign. Follow the instructions above for each element type.

 

JUDGING
Judging will take place in February. Judges will score each entry on a scale of 1-50 where 50 is the strongest creative. A panel of 5 judges will be selected from other AdFed clubs nationwide. All judges will have previous AdFed Award judging experience. 

ENTRY CATEGORY FAQ 
Advertising can be directed at numerous audiences and all are welcome in the Top 50: Business to Business (B2B), Business to Consumer, Brand Awareness, Public Service, and Advertising Self- Promotion.

CAMPAIGNS/ CROSS PLATFORM
In addition to a single execution, a campaign can be submitted. A campaign is a series of ads, commercials or executions, either in one medium or several. Up to 10 executions of the campaign elements can be submitted.

Suggested categories of items that can be submitted:

ELEMENTS OF ADVERTISING
Individual elements of a completed execution can be submitted. The completed piece can be entered even if the individual elements are entered separately. Entries must be created specifically for use in advertising. Categories include: copywriting, logo design, infographic, illustration, still photography, art direction, cinematography, animation, special effects, computer generated imagery, video editing, music without lyrics, music with lyrics, voiceover talent, sound design, digital creative including: interface and navigation, responsive design, data driven media, innovation use of interactive/ technology, location technology, augmented reality, mobile integration, user experience.

COMPLETED ADVERTISING EXECUTIONS
Below is a list of categories for completed advertising executions that can be submitted to the Top 50. This list is not exhaustive.

SALES PROMOTION
Printed promotional materials for products and services whose distribution comes from means other than traditional mass media including but not limited to: product or service sales promotion, packaging, point of purchase.

COLLATERAL MATERIAL
Stationery package, printed annual report, printed newsletter, brochure, publication design, special event material.

DIRECT MARKETING
Anything that is mailed via USPS or delivered via special courier (private, FedEx, etc.) with the purpose of eliciting, provoking or effecting a consumer reaction (response card, phone number to call, order form, sale/event dates, etc.), including direct mail, specialty advertising such as apparel or specialty or promotional products with an advertising message.

PRINT ADVERTISING
Print category submissions can include: magazine advertising, magazine self-promotion, newspaper advertising, newspaper self-promotion, branded content and entertainment.

OUT-OF-HOME & AMBIENT MEDIA
Ambient media includes guerrilla marketing, branded environment installations, event execution. Out-of-Home media includes posters, bulletins, outdoor boards, mass transit/ airlines/airports, and interior or exterior signage.

ONLINE/INTERACTIVE
Websites, social media, apps, games, virtual realty, web display ads, website takeover, email marketing, blogs and digital publications, branded online content.

FILM, VIDEO & SOUND
Radio spots, TV spots, internet video spot, podcast, webisode, in-theater commercials or slides, audio/visual sales presentation.