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Creative Ad Agency Burghardt+Doré joins the Madden Media team!

 

Madden Media, a leader in destination marketing services, announced that is has reached an agreement with Burghardt+Doré to join the Madden team. Burghardt+Doré is a full-service creative agency that focuses exclusively within the travel and tourism industry. This partnership started over six years ago when Madden Media, a Google Premier Partner, began providing digital marketing services to the Burghardt-Doré team and their amazing clients.

With the increasing need to couple great creative with data-driven performance on marketing campaigns, the combination of these companies promises to improve marketing outcomes for clients. Their experience will add to the already robust marketing and media buying capabilities of Madden. Their commercial video experience and the growing need for high-quality video on digital channels such as YouTube and Connected TV, Madden expects to help their clients grow throughout the changing media landscape.

“We are excited for Jeff Burghardt and his team to join the Madden team. The addition of Burghardt+Doré, who are known for great creative solutions and agency services, gives a new dimension to conversations with our clients,” said Dan Janes, CEO of Madden Media. “Their experience working as a full-service agency with destination marketing organizations, destination events, independent hotels, and resorts will deepen our experience as a company while remaining focused on our core philosophy of connecting people to places.”

Burghardt will become the Vice President, Destination Marketing Strategy, responsible for being a strategic leader for the overall company and driving creative, integrated campaigns for current and prospective clients. In addition, Nicole Doré will complement Burghardt’s big-idea thinking as Creative Strategist at Madden, bringing her creative and stylish approach to branding and design.

“We are excited to combine our full-service destination marketing expertise with the new technology, research, and digital-media platforms currently being implemented by Madden,” said Jeff Burghardt, President of Burghardt+Doré. “Together, we will offer existing and prospective clients expanded ideas, digital expertise, and data-driven solutions to maximize marketing investments.”

Established in 1982, Madden Media has a long history within the travel and tourism marketing industry. With the addition of the Burghardt+Doré team, Madden will have nearly 100 full-time employees to support clients across the country. Madden has worked nationwide to deliver industry-leading marketing solutions in an ever-changing environment. Madden works with clients to develop campaign strategy and vision, then manages all stages of production.

Burghardt+Doré crafts digital-first, fully integrated marketing campaigns that connect with people at the right place at the right time. They are an award-winning team who offers big-agency firepower with personalized service to build long-term client relationships and deliver results year over year.

Media Contact: Bailey Madden, bmadden@maddenmedia.com

The AAFTucson HOLLYWOOD BALL presented by CASINO DEL SOL

 

 

The AAFTucson HOLLYWOOD BALL presented by CASINO DEL SOL

 

Please join the American Advertising Federation Tucson as we celebrate our industry and honor those who advocate for our industry.

 

Date: Friday, May 17th, 2019

Time: Time:  6p-7p Cocktails, 7p-9p Program, 9p-11p Music

Place: Casino Del Sol

Ticket Price: $85 each, $800 for a table of 10

 

BUY TICKETS NOW!

 

Looking for a way to support and celebrate your local advertising and marketing community, network with the industry, and most importantly party for a purpose? Join us for the Hollywood Ball, on Friday, May 17 at the Casino Del Sol at 5655 W. Valencia Rd.

 

The event is set to be AAFT’s largest annual celebration and will feature live entertainment, a silent auction and raffle prizes. We expect 500+ professional and student members, business representatives, and honorees and their staff and clients to attend, so it will be an amazing networking opportunity!

 

At the event, we will honor recipients of the first annual Advertising & Marketing Excellence Awards, recognizing companies that have made significant investments in the local Tucson advertising and marketing community throughout the year.

 

Winners include:

  • Casino Del Sol -Advertising Advocate of the Year
  • Sam Levitz Furniture-Large Business Recipient
  • Premier Auto Center-Medium Business Recipient
  • Cummings Plumbing-Small Business Recipient

 

Proceeds from the event benefit Tucson Advertising Federation Educational Foundation (TAFEF), the 501(c)3 component of AAF Tucson dedicated to facilitating the education of the next generation of media professionals through an endowment fund established through a Media Partnership Program.

 

Tickets are $85 each and $800 for a table of 10. Sponsorship packages range from $500 - $6K and include a number of perks based on sponsorship level, such as advertising placements, overnight rooms at the casino, and free tickets. For event details or to purchase event tickets or sponsorship packages, please visit www.aaftucson.org

BUY TICKETS NOW!

 

Proceeds benefiting the Tucson Advertising Federation Education Foundation (TAFEF)

BE A SPONSOR NOW! See available opportunities.

 

See a personal Invite from Steve Earnhart, Vice President of Sales at iHeart Media Tucson.

AAF 2018 Chic Davis Memorial Award Goes to Steven Meckler, Photographer

TUCSON, Ariz. (May 2, 2018) – The American Advertising Federation (AAF) has selected AAF Tucson Board Member, Steven Meckler as the recipient of its 2018 Chic Davis Memorial Award. The national recognition will be officially presented at the AAF annual national conference ADMERICA, during the Salute to Achievers luncheon ceremony on Friday, June 8, 2018 at The Hilton Chicago in Illinois.

The Chic Davis Memorial Award was developed to honor Chic Davis, a long-time member of the AAF, whose years of service were committed to the success of the American Advertising Awards. The award is presented annually to one AAF member from a local market who has championed the American Advertising Awards and helped elevate the program’s image, financial success and awareness among entrants and members. The award recognizes their outstanding service to this important American Advertising Awards program.

Steven Meckler was born in Brooklyn, New York where his passion for photography began.  He attended the State University of New York at Stony Brook, earning a Bachelor of Science in Biology with a minor in photography. His first job was as a medical photographer at Sloan Kettering Memorial Hospital in New York.  In 1980, he moved to Tucson and established Meckler Photography. In addition to his commercial photography business, Steven has taught digital photography at Pima Community College, and workshops for high school photo students throughout the county. He has published two photo books, “Steven Meckler Photographs Tucson Artists” and “Vera: The Art and Life of an Icon”, which showcases the artwork of Vera Neumann.

Steven has been a strong advocate for the local advertising market for many years and has been a member of the American Advertising Federation Tucson Board of Directors since 1998. He has given support and mentorship to new generations of marketing professionals with his work on the Education Committee.

Steven was awarded the “Advertising Professional of the Year” by the AAFT in 2006. He was inducted into the Tucson Advertising Hall of Fame in 2014.


American Advertising Federation Tucson and Ad2 Tucson are comprised of over 300 local advertising and media professionals. Both clubs work to enhance the professional development of club members, while increasing recognition for the advertising industry and giving back to the local community.  They are local affiliates of the American Advertising Federation, a national organization that represents the advertising industry in its entirety.  For information on upcoming events or becoming a member, visit www.aaftucson.org.

The American Advertising Federation is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry: advertisers, agencies, media and suppliers. Headquartered in Washington, D.C., AAF acts as the "Unifying Voice for Advertising." Its membership includes corporate members comprising some of the nation’s leading advertisers, advertising agencies, and media companies; a national network of more than 170 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members.

Ad 2 Tucson Public Service Campaign - Call for Applications

Ad 2 Tucson is excited to begin their search for one nonprofit organization to receive the implementation of pro bono marketing and advertising strategies as a part of their 2018-2019 Public Service Campaign. Are you interested in the 2018-2019 Public Service Campaign for your nonprofit organization? Please fill out the following form to share more about your organization’s mission and how we can help!

2018-2019 Public Service Campaign Application

*Applications are due Friday, September 7, 2018 at 11:55pm.

Ad 2 Tucson will be holding interviews with three potential partners during September. Once the Public Service Campaign recipient has been chosen, Ad 2 Tucson will conduct research, develop a comprehensive campaign and generate assets in fall/winter 2018. This campaign is expected to launch at the beginning of 2019.

 

About the Ad 2 Public Service Campaign

The Ad 2 Tucson Public Service Campaign team is comprised of young professionals with experience in the fields of advertising, marketing, communications, graphic design and multi-media. Ad 2 Tucson looks forward to presenting the opportunities for fundraising and media placements in partnership with the American Advertising Federation Tucson that are available this year.


Call for Volunteers

Are you interested in helping out with the 2018-2019 Public Service Campaign? We’re looking for volunteers in all areas including: advertising, marketing, public relations, design, web, photography, video, etc.

With last year’s Public Service Campaign with Integrative Touch for Kids, we were able to implement $112,000 worth of services that varied from video to Google AdWords to media placement.

Participating in the public service campaign is a great resume builder, networking opportunity, excellent way to get involved with Ad 2 Tucson. However, our members all agree the most rewarding aspect is being able to impact our community. We look forward to meeting you! Please email ad2tucson@gmail.com to get involved.


Past Campaigns

Ad 2 Tucson is proud to continue giving back to our community after 10 years of service. Here are the past recipients of our Public Service Campaign.

2017-2018- Integrative Touch for Kids

2016-2017 - Youth On Their Own

2015-2016 - Make Way for Books

2014-2015 - Iskashitaa Refugee Network

2013-2014 - PACC Partners

2012-2013 - Pima Council on Aging

2011-2012 - JobPath

2010-2011 - BICAS and Skin Cancer Institute

2009-2010 - Angel Children’s Center

2008-2009 - Southern Arizona Network for Down Syndrome (SANDS)

2007-2008 - Literacy Volunteers of Tucson (LVT)

Tucson Advertising Federation Educational Foundation

AAF Tucson is a strong supporter of education and has endowed an educational fund to support young professionals entering our industry. Scholarships and internships are awarded annually to local students to support their education, promote partnerships with local companies and to encourage new emerging talent to become part of our local professional community.

The Tucson Advertising Federation Educational Foundation (TAFEF) was established as a 501(c)3 non-profit organization to oversee the educational endowment fund. You can support TAFEF and our next generation of advertising professionals with a tax deductible contribution. Contact us for more information.

The AAF Tucson Advertising Partnership Program

AAF Tucson has partnered with select nonprofit organizations since 2000 to promote them and their services to the community through multi-media public service advertising campaigns.  Our non-profit beneficiaries currently include the Tucson Children's Museum

The program is truly a community partnership and could not work without the support and generosity of our media partners. The results have been outstanding, with well over $5 million donated in advertising support. Our bilingual public service advertising campaign done for United Way of Tucson and Southern Arizona was the largest PSA project ever conducted in Southern Arizona. Other participating non-profits have included the Girl Scouts of Southern ArizonaTu Nidito and the University of Arizona College of Science.

With the inception of the advertising partnership program, AAF Tucson created a sustaining Educational Endowment Fund. Scholarships have been awarded annually to Student Advertising Federation members of Southwest University of Visual Arts, The Art Institute of Tucson, Pima Community College and the University of Arizona. A Multicultural Advertising Education Scholarship has also been awarded annually. In 2013, a paid Internship Program was created to provide even greater benefits to AAF chapter students through paid industry related work experience.

AAF Tucson has received national recognition and been awarded for Public Service in the AAF National Club Achievement Competition for the program, which has also served as a model for other AAF chapters across the country. 

Our most sincere thanks goes to these members and local media companies who have participated in the AAF Tucson Advertising Partnership Program:

AdVision
Arizona Daily Star
Biz Tucson
Bolchalk FReY Marketing
Cumulus Media
Cox Media
The DesertLeaf 
Film Creations
Godat Design
Good News Communications
iHeartMedia 

KHRR Telemundo
Fox 11-KMSB / MyNet 18-KTTU
KOLD-TV 13

KVOA-TV
KUVE Univision
Labrecque Creative Sound
Lotus Communications
Madden Media
Scripps Broadcasting
Steven Meckler Photographer

Strongpoint Marketing
Tucson Local Media

Tucson Lifestyle Magazine

 

Entry Title: A Chair Named Clarity

Crown Chimp Productions

Gold ADDY® Award, Best of Show
Award Category: Digital Advertising - Video
Client: Allsteel/BMWDesignWorksUSA


Credits: 
Nickolas Duarte, director/executive producer
Drew Grubich, co-writer
Matthew King, editor
Oscar Rivera, director of photography
Chris Koval, talent
Fred Lux, talent
To-Ree-Nee Wolf, talent
Margoth Barrera-Murrin, producer
Lawannah Curry, talent
Jay Petersen, talent
Jason Huggins, voice over

Entry Title: Sprouts TV Commercial - Tulsa, OK

McFadden/Gavender Advertising

Gold ADDY® Award, Best Broadcast

Award Category: Outlets

Client: Sprouts Farmers Market

Credits: 
Thomas Haskin, Creative Director