Simpleview Acquires MicroMaps in Build-Out for DMO Meetings Sales & Services

October 1, 2015 - Simpleview, the world's leading provider of sales and marketing solutions for DMOs, has acquired MicroMaps. Adding the company's technologies for indoor, outdoor, metro- and geo-area maps to its portfolio better positions Simpleview to help DMOs deliver relevant, unique solutions for meetings, group tour and their tourism partners.

At the core of the acquisition is software that allows Simpleview and destination marketing organizations (DMOs) to collaborate on custom maps for any need, from rich-media convention center info to wide-area tours of historic sites. Examples include:

Focus on Customer Experience

Having acquired close to 30 clients in the transaction, many of which already work with Simpleview, the company is exploring the automation of CRM feeds to maps wherever possible. Additionally, Simpleview is giving all CMS customers with MicroMaps or its own Map Publisher access to both platforms at no additional cost. Ultimately, the best features of each platform will be merged into one solution for all customers.

"As we considered this opportunity, we looked at not just what was good for our company, but also what was best for our customers," said Jorgen Clausen, previous director of MicroMaps. "We wanted a good home for MicroMaps' DMO customers. I'm confident this will be a smooth transition and that customers will enjoy working with a company that not only wants the best for them, but can also deliver it, too."

In fact, the MicroMaps team has been retained to help in the transition process, continuing to support customers and participate in the product evolution.

Empowering DMOs for Service as Sales

Simpleview's map products now offer features for any need, including:

  • Interactive diagram, photo or illustration mapping
  • Direct CRM data feed
  • Seamless delivery across desktop and mobile
  • Web-based, print-ready maps
  • Total customization for brand fidelity
  • Embedded 3D virtual tours, video, images and text

This acquisition advances one of the company's dominant new priorities: Helping DMOs win more meetings and events by offering planners a compelling set of tools, products and services.

"We know from our own research that more than half of meeting planners say the level of service a local DMO can offer is a factor in where they place their event, and more than 40% confirm the number and range of DMO services available to them is part of their decision-making," explained Ryan George Simpleview CEO.

To that end, the company has been steadily investing resources into exploring how it can arm DMOs with solutions for attendance building, event planning, data capture and great attendee experiences - further positioning DMOs as the leading resource for both meeting planners and event organizers.

"We're serious about giving DMOs this competitive advantage," George said. "Our customers can expect more partnerships, more acquisitions and more R&D, all aimed at helping them service meetings and groups in ways they've never been able to before."

For more information on Simpleview mapping products and services, please visit

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, search marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). The company employs 175+ staff and works with more than 375 customers in North America and around the world.

Phoenix Ad Club Presents Luke Sullivan

Luke Sullivan - Author of Hey Whipple, Squeeze This

Luke Sullivan, author of Hey Whipple, Squeeze This presents a workshop from 1-5pm at The Showcase Room at Tempe’s Culinary Dropout.


1:00 – 2:15 PM: Leveraging Cultural Tensions to Improve Creativity

This is a great technique that helps you get to good ideas faster. It’s a method of using tensions that exist in our culture (cars-vs-pollution, food-vs-obesity, privacy-vs-safety, etc.) to spark ideas. Tensions from life in general can also be leveraged (hot-cold, men-women) to create more ideas, better ideas, and do it faster. You’ll leave the session with a tangible method for sparking creativity.

2:45 – 4:00 PM: Building Storytelling Platforms

In this presentation, you’ll explore the important difference between what most people typically call “campaigns” and what Sullivan calls “platforms.” Both are useful, but telling brand stories with platforms is more powerful, more flexible and lasts longer–and without the limitations of a campaign, sparks many more possibilities. A platform is an idea that creates ideas. Piggybacking on the learning from the first session (leveraging conflict) and using industry examples, Sullivan will show how searching for “The Big Idea” may not be as profitable as finding “The Long Idea” — a.k.a., a platform.

4:15 – 5:00 PM: Zen & the Art of Sale-End-Saturday

Creatives can complain about bad clients or unreasonable deadlines all we want, but at the end of the day, there’s nothing we can do about a lot of things in this business. This talk is about the things we can control. It’s about craft, it’s about focus, it’s about making things way better than they have to be made, and it’s about the spiritual dimension we bring to our crafts. You’ll leave with a list of ways to improve your focus, your time, energy, and your creative output.

Get Tickets:

About Luke Sullivan:

After 30 years in the advertising business, author Luke Sullivan is now chair of the advertising department at the Savannah College of Art and Design. He’s also the author of the popular advertising book Hey Whipple, Squeeze This: A Guide to Creating Great Advertising, and the blog His second book arrived in bookstores last year: Thirty Rooms to Hide in: Insanity, Addiction, and Rock ‘n’ Roll in the Shadow of the Mayo Clinic. Sullivan now lives in Savannah with his family and he reports that he enjoys the indoors and likes to spend a lot of his time there.

Art Institute of Tucson Student Portfolio Show

AIT 2015 Portfolio Show

On Wednesday, September 23, the graduating seniors at The Art Institute of Tucson will be presenting their capstone portfolios at the Graduate Portfolio show.

Industry professionals from the creative and culinary arts are invited to attend and critique beginning at 11:00am, and the public is welcome at 11:30am to enjoy the presentations of food, fashion, visual design and media arts. 

For more information, contact Craig Bachman in Career Services at [email protected] / 318-2722.