Articles

Kerry Stratford - 2018 / 07/31/2018 6:08 pm

Kerry StratfordKerry Stratford is a native Tucsonan and has been providing innovative creative, marketing and brand strategy for more than 30 years.

Kerry learned from her entrepreneurial parents and started working with her first client at age 15. She attended the University of Arizona earning a BFA in Visual Communication. Upon graduation, Kerry started her own business providing design services for many organizations. She took a position with Boelts Bros. Design as a Designer and Art Director, and eventually became a Principal in the firm, later renamed Boelts/Stratford Associates. Kerry and her partners Jackson and Eric Boelts, provided branding and marketing services to some of the region’s most respected companies as well as brands across the country. During this time, Kerry also taught design classes at the UofA for ten years as an Adjunct Professor.

In 2007, Kerry merged her business with Linda Welter to create a full-service brand marketing, digital and public relations firm – The Caliber Group. As President, Kerry is responsible for the strategy of client’s integrated brand creative, marketing and digital campaigns, and the teams necessary to build brand awareness, preference and loyalty.

Kerry is an award-winning designer who has been listed in “Who’s Who” in Graphic Design USA, and has had her work featured in many design publications and books in the U.S. and abroad. She and her companies have provided pro bono services to dozens of non-profits in the community. Kerry is a board member for the Arizona Small Business Association and a Mentor for the UofA Alumni Association. She has received leadership awards from Arizona Forward, ASBA and Greater Tucson Leadership, and was named Entrepreneurial Woman of the Year by the National Association of Women Business Owners.

Kerry served as President of the American Advertising Federation from 2014-2015 and is a board member of the Tucson Advertising Federation Educational Foundation. She was recognized by the AAFT with the “Advertising Professional of the Year Award” in 2009.

American Advertising Federation 2018 Chic Davis Memorial Award Goes to Steven Meckler, Photographer / 05/02/2018 7:46 pm

Steven MecklerTUCSON, Ariz. (May 2, 2018) – The American Advertising Federation (AAF) has selected AAF Tucson Board Member, Steven Meckler as the recipient of its 2018 Chic Davis Memorial Award. The national recognition will be officially presented at the AAF annual national conference ADMERICA, during the Salute to Achievers luncheon ceremony on Friday, June 8, 2018 at The Hilton Chicago in Illinois.

The Chic Davis Memorial Award was developed to honor Chic Davis, a long-time member of the AAF, whose years of service were committed to the success of the American Advertising Awards. The award is presented annually to one AAF member from a local market who has championed the American Advertising Awards and helped elevate the program’s image, financial success and awareness among entrants and members. The award recognizes their outstanding service to this important American Advertising Awards program.

Steven Meckler was born in Brooklyn, New York where his passion for photography began.  He attended the State University of New York at Stony Brook, earning a Bachelor of Science in Biology with a minor in photography. His first job was as a medical photographer at Sloan Kettering Memorial Hospital in New York.  In 1980, he moved to Tucson and established Meckler Photography. In addition to his commercial photography business, Steven has taught digital photography at Pima Community College, and workshops for high school photo students throughout the county. He has published two photo books, “Steven Meckler Photographs Tucson Artists” and “Vera: The Art and Life of an Icon”, which showcases the artwork of Vera Neumann.

Steven has been a strong advocate for the local advertising market for many years and has been a member of the American Advertising Federation Tucson Board of Directors since 1998. He has given support and mentorship to new generations of marketing professionals with his work on the Education Committee.

Steven was awarded the “Advertising Professional of the Year” by the AAFT in 2006. He was inducted into the Tucson Advertising Hall of Fame in 2014.


American Advertising Federation Tucson and Ad2 Tucson are comprised of over 300 local advertising and media professionals. Both clubs work to enhance the professional development of club members, while increasing recognition for the advertising industry and giving back to the local community.  They are local affiliates of the American Advertising Federation, a national organization that represents the advertising industry in its entirety.  For information on upcoming events or becoming a member, visit www.aaftucson.org.

The American Advertising Federation is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry: advertisers, agencies, media and suppliers. Headquartered in Washington, D.C., AAF acts as the "Unifying Voice for Advertising." Its membership includes corporate members comprising some of the nation’s leading advertisers, advertising agencies, and media companies; a national network of more than 170 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members.

BEST OF SHOW - Chef Travis Peters / 03/04/2018 12:00 am

Chef Travis Peters

Steven Meckler Photographer

Category: Visual > 83 - Still Photography > 83B - Color, Single
Awards: BEST OF SHOW & Gold ADDY Award
Client Company Name: Edible Baja Arizona
Title: Chef Travis Peters

Credits:
Megan Kimble, Editor
Steve McMackin, Art Director

BEST OF SHOW STUDENT - AZ Men's Soccer Social Media / 03/04/2018 12:00 am

AZ Men's Soccer Social Media 1

AZ Men's Soccer Social Media 2

AZ Men's Soccer Social Media 3

AZ Men's Soccer Social Media 4

Andre Rocha
University Of Arizona

Category: S27 - Art Direction > S27B - Campaign
Awards: BEST OF SHOW STUDENT & Gold Student ADDY Award
Title: AZ Men's Soccer Social Media

Credits:
Andre Rocha, Art Director / Photographer / Designer

JUDGE'S CHOICE - Stalking the Shot / 03/04/2018 12:00 am

Stalking the Shot

James Patrick Photography

Category: Visual > 83 - Still Photography > 83B - Color, Single
Awards: JUDGE'S CHOICE & Gold ADDY Award
Client Company Name: Golf Magazine
Title: Stalking the Shot

Credits:
James Patrick, Photographer
Amanda Bland, Makeup Artist
Jesse Reiter, Photo Editor
Nicole Matthews, Stylist