Simpleview Acquires MicroMaps in Build-Out for DMO Meetings Sales & Services / 09/30/2015 8:03 pm
SimpleviewOctober 1, 2015 - Simpleview, the world's leading provider of sales and marketing solutions for DMOs, has acquired MicroMaps. Adding the company's technologies for indoor, outdoor, metro- and geo-area maps to its portfolio better positions Simpleview to help DMOs deliver relevant, unique solutions for meetings, group tour and their tourism partners.

At the core of the acquisition is software that allows Simpleview and destination marketing organizations (DMOs) to collaborate on custom maps for any need, from rich-media convention center info to wide-area tours of historic sites. Examples include:

Focus on Customer Experience

Having acquired close to 30 clients in the transaction, many of which already work with Simpleview, the company is exploring the automation of CRM feeds to maps wherever possible. Additionally, Simpleview is giving all CMS customers with MicroMaps or its own Map Publisher access to both platforms at no additional cost. Ultimately, the best features of each platform will be merged into one solution for all customers.

"As we considered this opportunity, we looked at not just what was good for our company, but also what was best for our customers," said Jorgen Clausen, previous director of MicroMaps. "We wanted a good home for MicroMaps' DMO customers. I'm confident this will be a smooth transition and that customers will enjoy working with a company that not only wants the best for them, but can also deliver it, too."

In fact, the MicroMaps team has been retained to help in the transition process, continuing to support customers and participate in the product evolution.

Empowering DMOs for Service as Sales

Simpleview's map products now offer features for any need, including:

  • Interactive diagram, photo or illustration mapping
  • Direct CRM data feed
  • Seamless delivery across desktop and mobile
  • Web-based, print-ready maps
  • Total customization for brand fidelity
  • Embedded 3D virtual tours, video, images and text

This acquisition advances one of the company's dominant new priorities: Helping DMOs win more meetings and events by offering planners a compelling set of tools, products and services.

"We know from our own research that more than half of meeting planners say the level of service a local DMO can offer is a factor in where they place their event, and more than 40% confirm the number and range of DMO services available to them is part of their decision-making," explained Ryan George Simpleview CEO.

To that end, the company has been steadily investing resources into exploring how it can arm DMOs with solutions for attendance building, event planning, data capture and great attendee experiences - further positioning DMOs as the leading resource for both meeting planners and event organizers.

"We're serious about giving DMOs this competitive advantage," George said. "Our customers can expect more partnerships, more acquisitions and more R&D, all aimed at helping them service meetings and groups in ways they've never been able to before."

For more information on Simpleview mapping products and services, please visit

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, search marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). The company employs 175+ staff and works with more than 375 customers in North America and around the world.
Phoenix Ad Club Presents Luke Sullivan / 09/29/2015 4:43 pm

Luke Sullivan - Author of Hey Whipple, Squeeze This

Luke Sullivan, author of Hey Whipple, Squeeze This presents a workshop from 1-5pm at The Showcase Room at Tempe’s Culinary Dropout.


Luke Sullivan - The Showcase Room Pricing

1:00 – 2:15 PM: Leveraging Cultural Tensions to Improve Creativity

This is a great technique that helps you get to good ideas faster. It’s a method of using tensions that exist in our culture (cars-vs-pollution, food-vs-obesity, privacy-vs-safety, etc.) to spark ideas. Tensions from life in general can also be leveraged (hot-cold, men-women) to create more ideas, better ideas, and do it faster. You’ll leave the session with a tangible method for sparking creativity.

2:45 – 4:00 PM: Building Storytelling Platforms

In this presentation, you’ll explore the important difference between what most people typically call “campaigns” and what Sullivan calls “platforms.” Both are useful, but telling brand stories with platforms is more powerful, more flexible and lasts longer–and without the limitations of a campaign, sparks many more possibilities. A platform is an idea that creates ideas. Piggybacking on the learning from the first session (leveraging conflict) and using industry examples, Sullivan will show how searching for “The Big Idea” may not be as profitable as finding “The Long Idea” — a.k.a., a platform.

4:15 – 5:00 PM: Zen & the Art of Sale-End-Saturday

Creatives can complain about bad clients or unreasonable deadlines all we want, but at the end of the day, there’s nothing we can do about a lot of things in this business. This talk is about the things we can control. It’s about craft, it’s about focus, it’s about making things way better than they have to be made, and it’s about the spiritual dimension we bring to our crafts. You’ll leave with a list of ways to improve your focus, your time, energy, and your creative output.

Get Tickets:

About Luke Sullivan:

After 30 years in the advertising business, author Luke Sullivan is now chair of the advertising department at the Savannah College of Art and Design. He’s also the author of the popular advertising book Hey Whipple, Squeeze This: A Guide to Creating Great Advertising, and the blog His second book arrived in bookstores last year: Thirty Rooms to Hide in: Insanity, Addiction, and Rock ‘n’ Roll in the Shadow of the Mayo Clinic. Sullivan now lives in Savannah with his family and he reports that he enjoys the indoors and likes to spend a lot of his time there.

35th Annual Tucson ADDY Awards® Competition Call for Entries Coming With New Entry Categories / 09/18/2015 12:17 pm

Casino RoyaleAAF Tucson will soon be issuing a Call for Entries for the 35th Annual Tucson ADDY Awards Competition. This competition recognizes exceptional advertising created in the Tucson metropolitan and Southern Arizona market. The local component of AAF’s American Advertising Awards, the Tucson ADDY Awards honor advertising creative excellence in all media including print, broadcast, interactive, out-of-home and public service advertising, with professional and student categories of competition.

The American Advertising Federation has implemented a restructured list of entry categories this year. These updated categories reflect the kind of new and innovative creative work advertising professionals currently develop, and will give then even more options to enter the competition. Rules and Categories documents are available for download now.

The entry deadline will be Friday, January 8, 2016 with physical entries accepted between 9am and 4pm at Steven Meckler Photography, located in downtown Tucson at 121 S. 4th Ave. The competition is open to all professionals and students. Members of AAF Tucson & Ad2 Tucson receive discounted entry fees. For details and entry instructions, visit the local ADDY® Awards competition page.

A distinguished judging panel of advertising creative executives from markets across the country will gather in Tucson the weekend of January 23, 2016 to select winners from an anticipated 500+ entries. To be eligible for consideration of an ADDY Award®, all work must have been published or aired in the calendar year of 2015.

The 35th Annual Tucson ADDY Awards winners will be honored during a special celebration event on Saturday, March 12, 2016 at The Casino del Sol Resort.  Local Gold and Silver ADDY winners will be eligible to compete in the second level of the three-tiered American Advertising Awards Competition, the AAF District 12 ADDY Awards, which will be hosted in Tucson the weekend of April 9, 2016. District Gold and Silver winners will then be eligible in the ultimate competition, the national American Advertising Awards. National winners will be announced on June 7, 2016 by the American Advertising Federation at their annual national conference, Admerica! At the Disneyland Resort Hotel in Anaheim, California.


American Advertising Federation Tucson and Ad2 Tucson are comprised of more than 300 local advertising professional members. These non-profit trade associations work to enhance the professional development of club members and recognition for the advertising industry while raising funds to support advertising education initiatives and the local community. Both groups are local affiliates of the American Advertising Federation, a national organization that represents all aspects of the advertising industry.  For information on upcoming events or on joining one of these groups, visit  For a complete list of the 2015 AAF National ADDY® Awards winners, visit  

The American Advertising Federation is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry: advertisers, agencies, media and suppliers. Headquartered in Washington, D.C., AAF acts as the "Unifying Voice for Advertising." Its membership includes corporate members comprising some of the nation’s leading advertisers, advertising agencies, and media companies; a national network of more than 170 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. 

Art Institute of Tucson Student Portfolio Show / 09/14/2015 1:45 pm

AIT 2015 Student Portfolio Show
On Wednesday, September 23, the graduating seniors at The Art Institute of Tucson will be presenting their capstone portfolios at the Graduate Portfolio show.

Industry professionals from the creative and culinary arts are invited to attend and critique beginning at 11:00am, and the public is welcome at 11:30am to enjoy the presentations of food, fashion, visual design and media arts. 

For more information, contact Craig Bachman in Career Services at [email protected] / 318-2722.