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TUCSON ADVERTISING HALL OF ACHIEVEMENT HONOREES ANNOUNCED / 07/06/2017 10:30 pm

HOA LogoTucson Advertising Federation Educational Foundation (TAFEF) and American Advertising Federation Tucson (AAF Tucson) have announced that Steve Lynn, Chris Mooney and Balfour Walker will be inducted into the Tucson Advertising Hall of Fame on Thursday, September 7, 2017. Nickolas Duarte has been selected to receive the 2017 Next Generation Award. Doug Myers and Lisa Hilton will be recognized with the AAF Silver Medal Award. All presentations will be made at the same event.

The Advertising Hall of Fame seeks to recognize the very best among Southern Arizona marketing and advertising professionals who have led, mentored and inspired others to succeed in this industry, while preserving the legacy of our past and promise of our future through the next generation. 

The Next Generation Award, founded in 2014, recognizes those outstanding advertising individuals, age 40 and younger, who are making a significant impact on the industry through their leadership, career achievements, community contributions and inspiration to others to excel.

The Silver Medal Award program was established by the American Advertising Federation (AAF) in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, local advertising federations bestow this honor upon outstanding leaders in their communities. 

The Hall of Fame Awards event will take place on September 7 at Hacienda del Sol in the Casa Luna Ballroom, 5505 N. Hacienda Del Sol Rd from 5:30 to 7:30 pm and is open to the public.  For additional information on this year’s inductees and tickets, please visit http://aaftucson.org/meetinginfo.php?id=133&ts=1494271945.

AAF Tucson and Ad 2 Tucson are comprised of more than 300 local advertising and media professionals. They serve as a collaborative hub for a full spectrum of industry experts and bring together today’s leaders and tomorrow’s stars from the fields of advertising, marketing, communications, interactive and media. 

Tucson Advertising Federation Educational Foundation (TAFEF) is the 501(c)3 component of AAF Tucson, dedicated to facilitating education of the next generation of media professionals. TAFEF was born from a focus on the future and in making sure our industry’s next generation has access to learning opportunities they need to be successful. 

Simpleview Announces Partnership with Act-On Software to Expand Product Portfolio with Marketing Automation / 07/13/2017 12:00 am

simpleview logo

TUCSON, AZ, July 12, 2017 – Simpleview, a leading provider of CRM, CMS, and digital marketing technologies for destination marketing organizations (DMOs), today announced it has joined the Act-On Strategic Consulting Partner Program to deliver Act-On’s Marketing Automation software to destination marketing organizations across the globe. By adding Act-On to its current email marketing offerings, Simpleview is uniquely positioned to address the inbound and outbound marketing needs of DMOs and further enhance their customer relationship management processes. 

Partnering with Act-On gives Simpleview’s DMO clients access to best-of-breed  lead-to-revenue management (L2RM) tools designed to help DMO teams boost awareness of their destination, generate more qualified leads, increase local business engagement, and drive greater leisure travel demand. Act-On Software collects social and behavioral data to guide further interactions with prospects. It then automates communications and key processes for better lead nurturing, lead scoring, email messaging, and social engagement. As an Act-On Strategic Consulting Partner, Simpleview now offers the ideal channel for DMOs to take advantage of Act-On marketing automation services at a price point that is unmatched in the industry.

“We are beyond excited to partner with Act-On,” said Ryan George, Chief Executive Officer at Simpleview. “With the ongoing success of our digital marketing department, we recognized that there are increasingly sophisticated ways for our customers to engage their customers and prospects. After evaluating multiple widely recognized vendors, we chose to partner with Act-On based on the sophistication of their tools, the depth and breadth of their support infrastructure, and the open nature of the application programming interface (API) that will allow for seamless integration with Simpleview CRM.”

“We look forward to partnering with Simpleview to combine our best-of-breed marketing automation solution with their industry-leading CRM to help more DMOs worldwide drive better business outcomes and maximize customer lifetime value,” said Bill Pierznik, SVP of Business Development at Act-On Software. “This relationship will empower more destination marketers to take advantage of modern marketing tactics to grow their business.”

Simpleview will continue to offer and support email marketing and eProposal products from their longtime partner Distribion. Like Distribion, Act-On will play a key role in supporting Simpleview’s digital marketing team, as Simpleview not only stands behind the products and services they offer to clients, but uses them as well.

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Simpleview employs 200+ staff and works with over 540 customers in North America and around the world, including 16 of the top 20 meeting destinations in the U.S. www.simpleviewinc.com