Local 2016 AAF District 12 American Advertising Awards® Winners Announced / 04/11/2016 4:02 pm

American Advertising Federation District 12 completed judging of the 2016 American Advertising Awards competition this past weekend, hosted in Tucson, AZ with a distinguished judging panel of advertising creative professionals from across the United States. The District competition included a total of 301 entries from advertising federation clubs throughout Arizona, New Mexico, Colorado, Utah, Wyoming and El Paso.

American Advertising Federation Tucson forwarded 69 Gold and Silver ADDY award winning entries from the local awards event held on March 12, 2016.  Of those entries, three received District ADDY Award® recognition, including two professional and one student award. 

Bohnsack Design earned a District Silver ADDY Award for “Karst Brewing Logo” done for Karst Brewing in the Logo Design category. Steven Meckler Photographer also won a District Silver ADDY Award for “Bees” done for Edible Baja Magazine in Color Photography.

In the student categories, a District Silver Student ADDY Award was received by Emiko Higman from The Art Institute of Tucson for “Puro Olive Oil” in Packaging.

Gold and Silver ADDY Award winning entries from the District 12 competition are eligible to compete in the AAF National American Advertising Awards competition, which will be judged in May. The final tier of awards will be announced during the national awards gala event on Saturday, June 7th at The Disneyland Resort Hotel in Anaheim, California as part of the 2016 AAF National Conference, ADMERICA! 

University of Arizona Students win 2nd Place in AAF District 12 NSAC / 04/10/2016 6:16 pm

The University of Arizona National Student Advertising Competition Team won second place in the American Advertising Federation District 12 competition held on April 8, 2016 at the Adobe campus in Lehi, Utah. The team consisted of 8 members and produced a campaign “The Call of the Snapple” for the client case study for Snapple. The team included Jazmin Beltran (student director), Jessica Wunder (assistant student director), and team members Kase Aufsesser, Shea Johnston, Caroline Koss, Lauren Mallen, Jonathan Rubio, and Chelsea Wernick. Dr. Ed Ackerley serves as Faculty Advisor.

U of A 2016 NSAC TeamLeft to right.  Front row: Lauren Mallen, Shea Johnston, Jazmin Beltran
Back row: Jessica Wunder, Jonathan Rubio, Chelsea Wernick, Kase Aufsesser, Caroline Koss.

UA 2016 NSAC Campaign ArtworkThe University of Arizona Advertising Team placed second overall with New Mexico State University placing first, and University of Northern Colorado third. AAF District 12 is comprised of the states of Arizona, New Mexico, Colorado, Utah, Wyoming and El Paso, Texas.  Each year the AAF partners with a major corporate client to challenge over 200 college chapters across the country to develop an integrated marketing campaign for a specific product, service or brand aimed at diverse target markets. The corporate sponsor provides a case study outlining the company’s campaign objective, the history of its product and its current advertising situation. The case study reflects a real-world situation facing the company. Students must research the product and its competition, identify potential problem areas and collaborate to devise a completely integrated marketing campaign for the client. The national finals will be held June 4-7 at the 2016 AAF National Conference, Admerica! in Anaheim, California. 

Students interested in applying for the University of Arizona NSAC 2016-2017 team are encouraged to apply by contacting [email protected].

Moneyball Legend Billy Beane to Open 11th Annual Simpleview Summit in Tucson / 04/04/2016 1:18 pm


TUCSON, Ariz. (April 4, 2016) - Tucson-based Simpleview, the world's leading provider of websites, CRM and search marketing for travel and tourism, will welcome storied baseball executive Billy Beane as headline speaker at the 11th annual Simpleview Summit, April 4 - 7. More than 600 attendees from 7 countries are registered for the event, to be held at the J.W. Marriott Tucson Starr Pass Resort and Spa.

Data Maverick and Modern-Day Legend

Beane, executive vice president of baseball operations for the Oakland A’s, implemented dramatic changes in talent acquisition as the team's general manager on the heels of the 1997 season, when the A's were generally regarded as one of the sport's worst teams.

Constrained by a low payroll budget compared to other teams, Beane bucked conventional wisdom and used data analysis to hire undervalued players at lower costs, assembling teams that ultimately led the A's to six American League West Division titles.

Beane's story and strategy inspired the book-turned-Oscar-nominated movie Moneyball and saw Beane named Major League Baseball Executive of the Year in 2002 and 2013. Today, his "moneyball" approach has inspired organizations of all stripes to leverage analytics for greater insights, profits and efficiency.

"Data has always mattered in sales and marketing, but we've never had so much of it," said Simpleview CEO Ryan George. "The challenge today is making all that information meaningful. It's a topic we're tackling in several sessions throughout this year's Summit, so we saw Billy's story as a perfect opener."

Driving Hometown Economy

Focused exclusively on the destination marketing sector of travel and tourism, all Simpleview's services are aimed at helping cities, counties, states and countries win shares of the $7.6 trillion global travel economy. In part, they achieve that by bidding on and winning large-scale meetings and conferences, not unlike Simpleview Summit, which each year drives hundreds of thousands of dollars in the Tucson economy through direct spending, downstream business support and associated taxes.

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, search marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). The company employs 185+ staff and works with 395 customers in North America and around the world, including destinations like Paducah, Ky (population 25,018), the country of Norway and 12 of the top-20 U.S. cities.