Articles

Kerry Stratford - 2018 / 07/31/2018 6:08 pm

Kerry StratfordKerry Stratford is a native Tucsonan and has been providing innovative creative, marketing and brand strategy for more than 30 years.

Kerry learned from her entrepreneurial parents and started working with her first client at age 15. She attended the University of Arizona earning a BFA in Visual Communication. Upon graduation, Kerry started her own business providing design services for many organizations. She took a position with Boelts Bros. Design as a Designer and Art Director, and eventually became a Principal in the firm, later renamed Boelts/Stratford Associates. Kerry and her partners Jackson and Eric Boelts, provided branding and marketing services to some of the region’s most respected companies as well as brands across the country. During this time, Kerry also taught design classes at the UofA for ten years as an Adjunct Professor.

In 2007, Kerry merged her business with Linda Welter to create a full-service brand marketing, digital and public relations firm – The Caliber Group. As President, Kerry is responsible for the strategy of client’s integrated brand creative, marketing and digital campaigns, and the teams necessary to build brand awareness, preference and loyalty.

Kerry is an award-winning designer who has been listed in “Who’s Who” in Graphic Design USA, and has had her work featured in many design publications and books in the U.S. and abroad. She and her companies have provided pro bono services to dozens of non-profits in the community. Kerry is a board member for the Arizona Small Business Association and a Mentor for the UofA Alumni Association. She has received leadership awards from Arizona Forward, ASBA and Greater Tucson Leadership, and was named Entrepreneurial Woman of the Year by the National Association of Women Business Owners.

Kerry served as President of the American Advertising Federation from 2014-2015 and is a board member of the Tucson Advertising Federation Educational Foundation. She was recognized by the AAFT with the “Advertising Professional of the Year Award” in 2009.