Articles

SARAH HUPP - 2019 / 06/28/2019 5:43 pm

A Tucson native, Sarah has always held a passion for art and business. At age 10, she was an entrepreneur, selling her arts and crafts to family and friends. In high school, she participated in DECA. To pursue her passion, Sarah attended the University of Arizona’s Eller College of Management and graduated Summa Cum Laude with her Bachelor of Science in Business Administration majoring in Management and Marketing. As a Marketing Coordinator with Eller’s Professional Development Center, Sarah had the opportunity to collaborate with staff and students on events and school promotions.

She launched her career at Madden Media as an Account Project Coordinator where she connected clients to Madden’s destination marketing solutions. She also took a position on the Ad2 Tucson Board of Directors as the Program’s Chair and initiated events that brought the Ad2 and AAF community together. As President of Ad2 Tucson, she had the opportunity to help launch a new website and build leadership and advertising community experience.

As her career continued with Madden, Sarah was promoted to specialize in digital marketing and eventually led the way for a new content marketing department where she became the Director of Content. Sarah rallied a team of content strategists and specialists, and hundreds of freelance writers and social media influencers to tell the story of how travel is more than a verb, it is an experience, a feeling, and creates a true transformation. She has contributed to national-level award winning campaigns featuring brands such as Visit Tampa Bay, Visit Oakland, Visit Amarillo, Experience Kissimmee, and Table Rock Lake.

In 2018 Sarah received her Master of Business Administration with a concentration in Marketing from the University of Arizona and graduated among the top 20% of her class. Her fellow students nominated her as the “Most Influential” of the MBA class.

Today, Sarah is the Vice President of Account Strategy with Madden Media where she leads the Account Management team and continues her passion for collaborating with clients on smart and creative marketing solutions.

DOUG MARTIN - 2019 / 06/28/2019 4:41 pm

Doug was born in Owatonna Minnesota. He moved to Albuquerque after his parents divorced and his mom opened a restaurant in Albuquerque. Doug was always creating ideas for advertising, but his mom believed in "word of mouth".

After high school, Doug went into the Navy and then to the University of New Mexico.  He was still going to school when he walked into the top radio station KKJY in 1981 and applied to be a DJ. Although he didn’t have a demo tape, one of the DJ's overheard him and helped him record a demo. The station hired him full time for overnights, but the hours were brutal with school. At the station Christmas Party, he talked the GM into giving him a chance in sales. He got the job with the caveat that he had 2 weeks to prove himself. Fortunately, he was able to sell enough, and he remained in sales. In 1982, Doug went to work in sales for KKIM, a Christian radio station, where he was soon promoted to General Manager.

in January of 1985, Doug and his wife, Mary, packed up everything and moved to Tucson to manage KVOI, a station his boss was negotiating to buy. The sale fell through and the station was on shaky financial ground until Mary and Doug were able to purchase it with the financial help of partners, George Mehl and Tom Regina. Over the years, Good News Radio Broadcasting grew from one to seven radio stations…four in Tucson. In 2018, Doug and Mary sold their radio stations and opened a full-service advertising and public relations firm, Good News Communications.  

Doug has been a member of the Tucson Advertising Federation since moving to Tucson and has supported numerous AAFT events, as well as many other community organizations. He is Past Vice Chairman of the Arizona Broadcaster’s Association.

Doug is the recipient of the Lute and Bobbi Olson Community Service Award from the Salvation Army, the Tucson Parks and Recreation Commissioners Award and the LULAC/FBI Community Service Award. In 2014, AAFT awarded Doug the “Advertising Professional of the Year Award”.

MARY SWIERGOL - 2019 / 06/28/2019 4:37 pm

Mary grew up in New Jersey with five siblings, studied at Rutgers University, married Jack Swiergol, started a family and then headed west to Seattle in 1978 where she studied photography while raising a family in the foothills of the Cascade Mountains. Jack’s work took them to Phoenix in 1981. Another opportunity and a quick visit to Tucson two years later and it became clear that Tucson was the home they were looking for.

Mary began her career in publishing in 1985 working for a very small, local Tucson publication. When the owner of the publication ceased operations, Mary, with a partner and the grocery money, started THE DESERT LEAF. The first issue was published in October 1987 and in October 2019, THE DESERT LEAF will celebrate their 32ndAnniversary. 

With very little experience and knowledge of the industry norm it was easy to break all the rules, a practice that may have been key to THE DESERT LEAF's initial success. Mary is a strong supporter of Tucson’s non-profit community and THE DESERT LEAF has helped many organizations over the years. The publication has also received numerous AAFT Addy Awards over the years, a testament to the team’s editorial and graphic’s strengths.

 

Mary currently serves on the boards of The American Advertising Federation Tucson and Tohono Chul. She is also a member of WPO, WATT and Tiempo, all professional women's organizations.

Mary was the recipient of AAFT’s “Golden Pen Award” in 2011.

Alexis Favis - 2018 / 07/31/2018 6:13 pm

Alexis FavisAlexis Favis was born in the Philippines and immigrated to the US with her mother as a baby. Their first home in the states was Tucson, but it wasn’t until 1992, when her family put down permanent roots in the Old Pueblo. The oldest of 3, she is a natural born leader and mentor. 

While still in high school she started working at a small arcade in the mall, doing entry level work. Fast forward 6 years of graduating high school, putting herself through college at Pima and working full time at GameWorks, she found herself excelling at business operations and became the youngest general manager in company history. The experience was formative. She learned first-hand the power of building a sense of place, community, and her interest in digital marketing and advertising grew.

Alexis continued to pursue her education and graduated from the University of Arizona with a Bachelor’s Degree in Commerce in 2010. While at the U of A, she also started a career at Madden Media. Like GameWorks, Madden fostered continued education and community involvement, which inspired her to become an AD2 member in 2009.

Alexis is now a Senior Account Manager with Madden Media where she focuses on developing omnichannel marketing programs for destination marketing organizations around the country. She is a public speaker for numerous DMOs and small businesses locally and nationally. Sharing her knowledge and staying active in young professional initiatives to grow and attract talent to Tucson continues to be her passion.

Alexis served on the Ad 2 board in a variety of positions including, Events Chair, Fundraising Chair, Public Service Chair, Secretary/Treasurer, Vice President and two terms as President. She has served on the local American Advertising Federation Tucson board and on the ADDY Awards committee and nationally with AAF as a blogger during their annual conference for three years running, as well as participating in district and regional events.

Robyn Frey - 2018 / 07/31/2018 6:10 pm

Robyn FreyRobyn grew up in Charlotte, North Carolina and enjoyed drawing from an early age. She was encouraged by her creative parents and spent hours copying illustrations from Joan Walsh Anglund books. Her high school art teacher, Dean Barber, was a major influence, and inspired her to pursue a degree in graphic design.

She attended the University of Georgia and received a BFA in Graphic Design.  After graduating, Robyn worked as an artist for the University of Georgia College of Veterinary Medicine. She traveled west to Tucson where she served as Art Director for Bernard Hodes Advertising.  In 1982 Robyn answered an ad for a graphic artist position and was hired at Wettstein Advertising, which had been in business since 1964.  Robyn thrived under the direction of Creative Director, Malice Keller, and learned from two of the best marketers in the business, Earl Wettstein and Michael Bolchalk.

Wettstein Advertising evolved over the years to become Wettstein/Bolchalk Advertising, then Michael Bolchalk Marketing in 1995. In 2003, Robyn partnered with Michael Bolchalk as President/Creative Director to form Bolchalk FReY Marketing. After 54 years in business, FReY Creative Marketing became the new name of the company.

Robyn works with her talented team to brainstorm, execute and produce visually impactful designs that speak to the client’s target market. Her strength is her unique perspective of combining both images and words that become the essence for an entire marketing campaign. 

Robyn serves on the 390th Memorial Museum board and is a member of SAHBA, Local First Arizona, PRSA and The Rotary Club of Tucson. She is a past board member of American Ad Federation Tucson and recipient of the coveted Phyllis Ehlinger Award in 2010.