AAFT News

We share pertinent local and national industry information to keep our community in the know.

Free Reputation Management Webinar with Anchor Wave / 05/09/2018 2:31 pm

Anchorwave Webinar ImageWhat: Free Reputation Management Webinar with Anchor Wave

When: Thursday, May 10th, 11:30 am Local Time

Details:
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>> Thursday, May 10th, 11:30 am Local Time
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Then registering for and attending this webinar is the logical next step.

P.S. This is a live webinar you can watch from your computer or mobile device. Even if you can’t make it at this time please register to be sent a copy of the recording.

JAMES EDMUND DATRI TO STEP DOWN AS AAF NATIONAL'S PRESIDENT & CEO IN OCTOBER / 05/08/2018 2:08 pm

James Edmund DatriWASHINGTON, D.C., May 8, 2018—American Advertising Federation Board Chair Kim Kelleher announced today that the Federation's longtime President & CEO, James Edmund Datri, has informed the Federation's officers that he will step down from his AAF post on October 10th of this year, after completing 10 years of service to the organization.

Kelleher is calling a special meeting this month of the AAF Board to discuss the formation of a committee to lead the search for Datri's successor. The Board will also meet in Chicago next month, as part of the organization's annual ADMERICA event, where Kelleher says the Federation will celebrate Datri's decade-long tenure.

Kim Kelleher said: "Jim began his tenure with the AAF in the midst of the 2008 financial crisis, and navigated the Federation through those difficult waters to new-found success.  Among the many highlights of Jim's tenure were his moving the annual Advertising Hall of Fame event from a luncheon to a grand dinner, quintupling its revenue and increasing its stature and attendance; and transforming the Hall of Achievement into a successful bi-coastal event, now held in alternating years in New York, Los Angeles, and San Francisco."

James Edmund Datri said: "I love this organization, its members, its mission, and its unique place in our industry, and it will always be one of my life's greatest joys and honors to have served as its president and CEO.  With the amazing talent in this industry and in our organization, I am confident the Federation's Board will select an incredible new AAF president, and I look forward to working with that new leader to ensure the AAF reaches even greater heights in the years ahead. As for my next step, what began as a side passion project with my godson and cousin Colby Reed Miller, producing films under the Miller/Datri Pictures banner, I now look forward to pursuing full-time with him in October, and to further expanding that into a larger entertainment and production company."


About the American Advertising Federation
Established in 1905, the American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards,the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamp for high school students. Follow us on social media: Instagram and LinkedIn.

American Advertising Federation 2018 Chic Davis Memorial Award Goes to Steven Meckler, Photographer / 05/02/2018 7:46 pm

Steven MecklerTUCSON, Ariz. (May 2, 2018) – The American Advertising Federation (AAF) has selected AAF Tucson Board Member, Steven Meckler as the recipient of its 2018 Chic Davis Memorial Award. The national recognition will be officially presented at the AAF annual national conference ADMERICA, during the Salute to Achievers luncheon ceremony on Friday, June 8, 2018 at The Hilton Chicago in Illinois.

The Chic Davis Memorial Award was developed to honor Chic Davis, a long-time member of the AAF, whose years of service were committed to the success of the American Advertising Awards. The award is presented annually to one AAF member from a local market who has championed the American Advertising Awards and helped elevate the program’s image, financial success and awareness among entrants and members. The award recognizes their outstanding service to this important American Advertising Awards program.

Steven Meckler was born in Brooklyn, New York where his passion for photography began.  He attended the State University of New York at Stony Brook, earning a Bachelor of Science in Biology with a minor in photography. His first job was as a medical photographer at Sloan Kettering Memorial Hospital in New York.  In 1980, he moved to Tucson and established Meckler Photography. In addition to his commercial photography business, Steven has taught digital photography at Pima Community College, and workshops for high school photo students throughout the county. He has published two photo books, “Steven Meckler Photographs Tucson Artists” and “Vera: The Art and Life of an Icon”, which showcases the artwork of Vera Neumann.

Steven has been a strong advocate for the local advertising market for many years and has been a member of the American Advertising Federation Tucson Board of Directors since 1998. He has given support and mentorship to new generations of marketing professionals with his work on the Education Committee.

Steven was awarded the “Advertising Professional of the Year” by the AAFT in 2006. He was inducted into the Tucson Advertising Hall of Fame in 2014.


American Advertising Federation Tucson and Ad2 Tucson are comprised of over 300 local advertising and media professionals. Both clubs work to enhance the professional development of club members, while increasing recognition for the advertising industry and giving back to the local community.  They are local affiliates of the American Advertising Federation, a national organization that represents the advertising industry in its entirety.  For information on upcoming events or becoming a member, visit www.aaftucson.org.

The American Advertising Federation is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry: advertisers, agencies, media and suppliers. Headquartered in Washington, D.C., AAF acts as the "Unifying Voice for Advertising." Its membership includes corporate members comprising some of the nation’s leading advertisers, advertising agencies, and media companies; a national network of more than 170 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members.

Local 2018 AAF District 12 American Advertising Awards® Winners Announced / 04/09/2018 11:11 pm

American Advertising AwardsAmerican Advertising Federation District 12 has completed judging of the 2018 American Advertising Awards competition this past weekend, hosted in Phoenix, AZ with a distinguished judging panel of advertising creative professionals from across the United States. The District competition included a total of 354 entries from advertising federation clubs throughout Arizona, New Mexico, Colorado, Utah, Wyoming and El Paso, Texas. 

American Advertising Federation Tucson forwarded 47 local Gold and Silver ADDY award-winning entries from their awards event held on March 3, 2018.  Of those entries, five professional entries received District ADDY Award® recognition. 

Crown Chimp Productions won two District SILVER ADDY Awards for Trouble Will Find Herentered in the Webisode and Cinematography categories. Crown Chimp Productions also earned District SILVER ADDY Awards for A Conversation and Rejoice! in the Cinematography category. 

Larry Gaurano Photography also received a District SILVER ADDY Award for Too Many Cooks in the Kitchen done in the Digitally Enhanced Photography category. 

Gold and Silver ADDY Award winning entries from the District 12 competition are eligible to compete in the AAF National American Advertising Awards competition, which will be judged in May. The final tier of awards will be announced during the national awards gala event on Friday, June 8th at The Chicago Hilton, as part of the 2018 AAF National Conference, ADMERICA!

Lori Lieber Graphic Design Moving Sale! / 04/02/2018 6:56 pm

Lori Lieber Graphic Design LogoLori Lieber Graphic Design is moving after 20 years in a great barrio location.

The official sale is May 19-20, with pre-sale the evening of May 18 (wine and finger goodies). Custom-made desks, chairs, tables, lots of art and jewelry and fun stuff, Apple monitors, small scanner, Epson 2200 printer, plus much miscellaneous.

The office space, called La Concha, will be available and is a great open space for designers and others. About 800 sq. ft. with
a large front room, back room great for storage, off-street parking for two. Bring your dog to work – landlord lives next door and their dog will need a new friend to hang out with.

Don’t want to wait until the sale? Call anytime, 520-884-4268.

CALL FOR NOMINATIONS: AAF HALL OF ACHIEVEMENT AWARDS / 03/14/2018 12:01 am
AHOA Logo

The Tucson Advertising Federation Educational Foundation is now accepting nominations for this year's local AAF Hall of Achievement Awards
Deadline for Nominations: May 7, 2018

Advertising Hall of Fame: 
The Tucson Advertising Hall of Fame Award was founded in 1986 as Tucson’s Advantage to recognize the meaningful contributions of local professionals to the Tucson advertising community and to preserve the legacy of the past and it’s connection to the future.  The initial inductees were members of the original Tucson Ad Club who represented a wide variety of industry disciplines including the media (broadcasting and sales), public relations, marketing, advertising agencies and business. New inductees are added each year during the annual Hall of Achievement awards ceremony. Advertising Hall of Fame Nomination Form

Next Generation Award:
 
Recognizing advertising professionals age 40 and younger who are making a significant impact on the industry through their leadership, career achievements and personal qualities, which also inspires others to excel. Industries include media, design and advertising. A new inductee will be honored each year during the annual Hall of Achievement awards ceremony. Next Generation Award Nomination Form

AAF Silver Medal: 
The American Advertising Federation's Silver Media Award Program is a nationally recognized award that honors men and women who have made outstanding contributions to advertising and have been active in furthering the industry's standards, creative excellence, and responsibility in areas of social concern. The award is bestowed upon a locally well-known person for their life-long contributions to advertising and the community. A new inductee will be honored each year during the annual Hall of Achievement awards ceremony. AAF Silver Medal Award Nomination Form.

Selection criteria are outlined in the nomination forms for each award recognition.

Please send all nominations to info@tafef.org

Save the date!

The 2018 Advertising Hall of Achievement Awards Ceremony
Thursday, September 6, 2018 at Hacienda Del Sol

TUCSON 2018 ADDY AWARDS® WINNERS ANNOUNCED / 03/05/2018 12:20 pm

Love Me Tucson

March 5, 2018 Tucson, AZ – AAF Tucson honored its 2018 ADDY Awards competition winners at a black-tie gala, “Love Me Tucson” on March 3, 2018 at Casino Del Sol Resort. A total of 242 entries competed in 125 categories, with 67 Gold, Silver and Bronze awards presented.  

In addition, two Judge’s Choice awards went to Sonder Agency for Find Your Fight Social Campaign” done for Boxing Incorporated in the Social Media Campaign category and for Fukushu Branding done for Fukushu Restaurant Concepts in the Logo Design category. A Judge’s Choice award was also presented to James Patrick Photography for Stalking the Shot done for Golf Magazine in the Color Photography category. 

The professional Best of Show award in was presented to Steven Meckler Photographer for Chef Travis Peters done for Edible Baja Arizona in the Color Photography category. 

The Student Best of Show award went to Andre Rocha from the University Of Arizona for AZ Men's Soccer Social Media in the Art Direction category.

All Gold and Silver ADDY Awards winners of the local competition are eligible to compete in the second level of a three-tiered ADDY Awards competition, the AAF District 12 ADDY Awards which will be hosted in Phoenix, Arizona the weekend of April 7th. AAF District 12 is comprised of AAF and Ad2 chapters in Arizona, Utah, Wyoming, Colorado, New Mexico and El Paso, Texas. District winners will be eligible for the ultimate competition, the AAF American Advertising Awards. National awards will be presented June 9th at The Hilton Chicago during Admerica 2018, the American Advertising Federation’s National Conference.

The local ADDY Awards competition is conducted by AAF Tucson.  Proceeds from help support the Federation’s educational programs, public service projects and proactive government relations efforts. 

AAF Tucson and Ad 2 Tucson are comprised of over 300 local advertising and media professionals. Both clubs work to enhance the professional development of club members while increasing recognition for the advertising industry and giving back to the local community.  They are local affiliates of the American Advertising Federation, a national organization that represents the advertising industry in its entirety.  For information on upcoming events or becoming a member, visit www.aaftucson.org.


Online Gold Winners Gallery 

Online 2018 Winners List

AAF Tucson ADDY Awards® Winners to be honored March 3, 2018 / 02/06/2018 11:54 am

Love Me TucsonAmerican Advertising Federation Tucson (AAF Tucson) will honor our local market’s best in creative advertising on Saturday, March 3, 2018 at the Casino Del Sol Resort during its themed celebration, Love Me Tucson.

Winners’ notifications and invitations are out for the event, which will showcase the area’s outstanding advertising creative work from 2017. The event begins at 6 pm with a cocktail reception and winners’ gallery displays, followed by dinner, presentation of awards, and an after-party until Midnight. Musical entertainment and dancing will kick-off and close out the evening.

Judges have chosen winners from 242 interactive, digital, broadcast and print entries submitted by local agencies, businesses and individuals from throughout Tucson and Southern Arizona, as well as AAF University and college students.

Reservation rates for the gala event are currently $85 for AAF members, $100 for non-members and $65 for Ad2 Tucson / Emeritus members and students. Reservations must be completed and paid for in advance online at aaftucson.org.

Event proceeds will fund local education and non-profit initiatives, including the Tucson Advertising Federation Educational Foundation and AAF Student internship program. A portion will also be donated directly to Ad 2 Tucson’s annual Public Service Project 2018 beneficiary, Integrative Touch for Kids (ITK)*.

The Tucson competition is sponsored by AAF Tucson and Ad2 Tucson, joint member trade associations comprised of local advertising, marketing, public relations, media and design professionals. Proceeds from the ADDY Awards help support educational programs, public service projects and proactive government relations efforts of both chapters.

******

For media credentials to cover the AAF Tucson ADDY Awards event, contact Pearl Ford-Fyffe at membership@aaftucson.org.

*Integrative Touch for Kids was founded in 2005 to minimize suffering of children with serious illnesses and special needs undergoing hospital treatment. ITK’s integrative healing therapies reach 3,500 people each year, through various individual and group programs all free of charge. Therapies include massage and bodywork, reflexology, sound healing, energy, play, art and movement therapies. All are focused on improving the lives of the children and their entire families. The new ITK advertising campaign, developed by Ad 2 Tucson, will be debuted soon.

American Advertising Federation Tucson
and Ad2 Tucson are comprised of more than 300 local advertising professional members. These non-profit trade associations work to enhance the professional development of club members and recognition for the advertising industry while raising funds to support advertising education initiatives and the local community. Both groups are local affiliates of the American Advertising Federation, a national organization that represents all aspects of the advertising industry.  For information on upcoming events, or on joining one of these groups, visit aaftucson.org

The American Advertising Federation is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry: advertisers, agencies, media and suppliers. Headquartered in Washington, D.C., AAF acts as the "Unifying Voice for Advertising." Its membership includes corporate members comprising some of the nation’s leading advertisers, advertising agencies, and media companies; a national network of more than 170 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members.

The American Advertising Awards (AKA ADDY Awards®) is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. More information is available at AAF.org.

2018 Duplicate ADDY Award Trophy Order Form

Invitation: Be at Judge at High School Graphic Design Competition / 01/23/2018 11:33 am

10thAnnTucHSGDCOur advisory board, the Arizona Design Education Network, is organizing this year's regional competition to be held at Pima Community College's West Campus on Friday, February 2nd

Please complete the attached form to let us know if you'd be able to join us as a judge. The form should only take a moment to fill out. 

SIGN-UP LINK: https://goo.gl/forms/pbeOKXaaYAR2lOKE2

Simpleview Announces New Senior Leadership Addition / 01/22/2018 6:06 pm

Jason SwickTUCSON, Ariz. (January 22, 2018) - Simpleview is proud to announce a new addition to their senior leadership team. Jason M. Swick has been promoted from within to Vice President of Digital Marketing.

"Jason’s guidance and hard work have led our digital marketing team to see exceptional growth and offer more services than ever with incredible value to our DMO customers—from content creation and marketing automation, to Conversion Rate Optimization, which Jason’s team just launched out of beta in 2017,” said Scott Wood, Chief Operating Officer at Simpleview.

“He’s not only been a driving force behind Simpleview’s growth, he’s done an exemplary job reaching across department lines to engage with other teams and synchronize people and processes,” added Scott. “This kind of teamwork and communication epitomizes our core values. Jason’s proven he is a leader in digital marketing, and that he has the ability to move our customers’ destination marketing efforts successfully forward—and take Simpleview forward—in his new role.”

Jason joined the Simpleview team in 2010 as a Digital Media Specialist. He quickly moved up to Director of Digital Marketing. Under his direction, Simpleview’s Digital Marketing team grew from 15 to 35 in a year’s time to accommodate growing customer needs for engaging website content, efficient and effective marketing automation, plus website optimization, conversion optimization, paid media, and business intelligence services. In his new role, Jason will focus strategy for the digital marketing department and continue to develop and refine targeted solutions for Simpleview’s DMO clients. He’ll also be engaging with customers and colleagues while representing Simpleview digital marketing services at travel and tourism industry trade shows.

Simpleview’s Search Engine Marketing department evolved into the much more comprehensive Digital Marketing department at the start of 2017, adding services and staff dedicated to helping our DMO clients adapt to the changing landscape of consumer behavior and an increasingly digital and mobile-first world. Similarly, the expansion of Simpleview's senior leadership team over the past year—Jason is the third VP added to the group in just over a year’s time—will enhance the company's ability to meet the needs of our growing global customer base while we continue to provide innovative technology solutions for convention bureaus and tourist boards worldwide.

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Simpleview employs 200+ staff and works with over 530+ customers in North America and around the world, from meeting and vacation destinations the size of Paducah, Ky (population 25,018), to 16 of the top-20 meeting destinations in the U.S., to the country of Norway. www.simpleviewinc.com