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Local 2017 AAF District 12 American Advertising Awards Winners Announced

American Advertising Federation District 12 has completed judging of the 2017 American Advertising Awards competition this past weekend, hosted in Colorado Springs, CO with a distinguished judging panel of advertising creative professionals from across the United States. The District competition included a total of 317 entries from advertising federation clubs throughout Arizona, New Mexico, Colorado, Utah, Wyoming and El Paso.

American Advertising Federation Tucson forwarded 64 Gold and Silver ADDY award winning entries from the local awards event held on March 11, 2017.  Of those entries, three professional entries received District ADDY Award® recognition.

Steven Meckler Photographer won a District Gold ADDY Award for School Lunch Trays” done for Edible Baja Magazine in Color Photography.

Crown Chimp Productions earned a District Silver ADDY Award for In Between done for St. Mary’s Press in the Video Editing category. 

Gordley Group also received a District Silver ADDY Award for Gordley Group Holiday Card 2016 done in the Industry Self-Promotion category.

Gold and Silver ADDY Award winning entries from the District 12 competition are eligible to compete in the AAF National American Advertising Awards competition, which will be judged in May. The final tier of awards will be announced during the national awards gala event on Saturday, June 10th at The Roosevelt Hotel in New Orleans, Louisiana as part of the 2017 AAF National Conference, ADMERICA!

12th Annual Simpleview Summit kicks off in lead-up to Global Meetings Industry Day

TUCSON, Ariz. (April 4, 2017) - As the travel and tourism industry gears up to celebrate Global Meetings Industry Day on April 6, Tucson-based Simpleview, the world leader in digital destination marketing, kicks off its own signature meeting: the 12th annual Simpleview Summit, with 650+ customers traveling to Tucson for this year's largest-ever event.


Meetings are big business in travel. Meeting Professionals International, the leading industry association for the segment, reports that exhibitions, conferences and like events contribute more to the US GDP than the film or recording industries or spectator sports: some $393 billion through direct spending as well as indirect and induced impacts. That sum translates into nearly $15 billion federal tax revenue, $13.2 billion state and local tax revenue, 1.8 million jobs and $66.8 billion in labor income.

Simpleview Summit has contributed its share to those numbers since its launch in 2006 -- tens of thousands of room nights and millions in combined economic impact over 12 years -- but more important are the less measurable outcomes, says the company's president and CEO Ryan George.

"Once a year we bring our customers together from around the world for training, speakers, networking -- all to build knowledge that they can then take back to their cities and countries to make this industry even stronger," George said. "Our business is completely built on the digital space, but I'm the first to tell you that for many things in business, there's no substitute for face-to-face connections."

Roughly 900 people representing eight countries will attend this year's Simpleview Summit: most of the company's 200 employees plus 57 sponsors and strategic partners from 19 organizations in addition to more than 650 guests from across Simpleview's 530+ customers. The event runs April 3 - 6 at the JW Marriott Tucson Starr Pass Resort & Spa. Speakers include destination marketing professionals from around the world as well as conservationist Jeff Corwin, marketing expert Scott Stratten and David Rendall, author of The Freak Factor. More information is at http://www.simpleviewsummit.com/.

About Simpleview
Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Simpleview employs 200 staff and works with over 530 customers in North America and around the world, from meeting and vacation destinations the size of Paducah, KY (population 25,018), to 16 of the top-20 meeting destinations in the U.S., to the country of Norway. www.simpleviewinc.com.

Summer & Fall Paid Internship Opportunities With The Black Sheep

The Black Sheep, the nation’s leading mobile and online media source for college students, is offering both summer and fall internships where students can learn advertising, marketing, and leadership skills!

We're currently looking for a Chief Campus Editor, Guerrilla Marketing Managers, Staff Writers, Business Development Managers, Social Media Managers and Campus Influencers. More details can be found on our website and anyone who is interested in these paid opportunities can apply here: http://theblacksheeponline.com/jobs  

2017 Media Sales Professional of the Year

Tara Hungate
Senior Account Executive
KLPX / KFMA / KCMT / KTKT
Arizona Lotus Corp.

Tara started her career at KXEW Spanish radio, then “Radio Fiesta” in 1987 and joined Arizona Lotus Corp. in 1991.  

Tara started with Arizona Lotus Corp as an Account Executive for KLPX / KTKT and later KFMA as well.  Throughout her 25+ years with Arizona Lotus Corp. she has co-managed KLPX and was Sales Manager of KCMT La Caliente & KTKT La Buena for 13 years and is currently Sr. Account Executive for KCMT La Caliente & KTKT La Buena.  

Tara served on the board of directors for the Tucson Hispanic Chamber of Commerce for 8 years including 2 years as Board Chair.  Tara has also been a member of Assistance League of Tucson for the past 16 years and currently serves on their Board.  Tara was named Sales Manager of the Year by industry magazine, Radio Ink in 2012.  She has lived in Tucson since 1977 and is committed to the progress of Tucson’s businesses and the community.

Finalists:

Suzi Nomiyama
Suzi Nomiyama
Senior Marketing Representative 
Tucson Lifestyle Magazine

Suzi Nomiyama’s international journey includes living in Saipan in the Northern Marianas Islands, as well as Honolulu, Hawaii, and Southern California. Her fondness for beach communities includes having graduated from the University of Santa Barbara. For the last several years she has lived in Oro Valley, where she raised her two daughters.

She established her media career in Saipan at an advertising agency, as well as in cable TV. After relocating to Tucson, she worked at the Explorer Newspaper before taking her present job with Tucson Lifestyle. She is passionate about Tucson Lifestyle and Tucson Lifestyle Home and Garden, and thrives on customer interaction and outreach in the community.

Suzi loves yoga, dogs, horses, country music, art, gardening, fine wine, and entertaining close friends. Her favorite escape is to Kailua Beach; favorite color is purple; and favorite wine is a Russian River Pinot Noir. She is a board member of the Southern Arizona Arts and Cultural Alliance (SAACA), and a volunteer at Equine Voices Rescue & Sanctuary.

She is grateful for her abundant life, two amazing daughters, loving friends and family, and above all the grace and kindness of this community.

Patty Ruiz
Patty Ruiz
General Sales Manager
KUDF TV-14
Azteca America-LM Media

Born in Bisbee, Patty Ruiz grew up in Tucson.  Since graduating from Sunnyside High School on the South side, Patty’s name has been synonymous with Sales as well as Hispanic marketing. Patty started her broadcast career at (KXEW?) radio in 1974, then moved to KMSB TV 11 in Sales.  There she also hosted a show featuring movies in Spanish, “ Cine en Tucson con Patricia.” Her involvement in showcasing the Hispanic community in media led her to Telemundo, where she was General Sales Manager, overseeing both Tucson and Phoenix.  She was also a minority partner.

In each phase of her Media Sales career, Patty has had a profound influence in the promotion of the Tucson community through major events. In one instance, she strategically combined media sales opportunities with the Tucson International Mariachi Conference to benefit La Frontera and the community at large. These efforts made the Mariachi Conference one of the events most identified with Tucson nationally and internationally.

Patty has always been known for her tireless efforts in promoting general market and Hispanic market events and organizations: she was an original Board member and founder, then Vice-President of the Tucson Hispanic Chamber of Commerce; she is a recipient of the LULAC FBI Community Service Award for Outstanding Dedication to the Hispanic Community.

Patty’s success in Sales, reflected in honors such as AAFT’s Warren F. Olsen Award for Sales and Community Service and the Phoenix Valle del Sol Profiles of Success Leadership Award, can be traced to her active career-long involvement in her community. 

Patty was an original member of American Women in Radio and Television, serving on the Board and as President (?). Most of all, Patty is proud of serving as AAFT past President and being inducted into the AAFT Hall of Fame. Her other Board memberships include Concerned Media Professionals, El Rio Neighborhood Center, Project Yes, and the THCC Foundation.

In her long Sales career, Patty has also managed the Hispanic division for Clear Channel Radio, and is currently the General Sales Manager for Azteca Tucson, overseeing National and local Sales.

Patty Ruiz will leave her legacy in Sales, as two of her three children follow in her Media Sales  footsteps: son Michael Ruiz is National Sales Manager for Cox Media in Phoenix, and daughter Sonia Ruiz is Senior Account Executive for I Heart Media. 

2017 Marketing Executive of the Year

Cara Frank
Vice President of Marketing
Simpleview

Cara joined Simpleview in 2008 as a Sales Associate and the moved into the role of Director of Marketing & Communications in 2009. She was recently promoted to Vice President of Marketing. In her role, Cara is responsible for the communication and marketing efforts of Simpleview products and services. Her past experience includes working as the Director of Convention Services for the Greater Madison Convention and Visitors (GMCVB). She received a Bachelor of Science degree from the University of Wisconsin, Madison and works from the Wisconsin Simpleview office.


 

2017 Creative Professional of the Year

Mike McPherson
Art Director
The DesertLeaf

Mike McPherson is the Art Director for the DesertLeaf magazine. He has held
that position for almost 24 years. During his time there, the Leaf has grown
from a Catalina Foothills community newspaper to a respected, mature magazine.
Because of an eclectic content and oversized format, Mike has been able
to “push” designs that may not be traditional solutions for some magazines.
With assistance from the DesertLeaf staff he continues to meet the creative
challenges of a monthly publication.

Prior to the DesertLeaf he worked for several advertising agencies and design
fi rms in Tucson, Phoenix and Flagstaff. He also owned a small graphic design
studio locally. During his 32+ years as a graphic designer, Mike has won numerous
design awards and been recognized for his talents.

Finalists:

Robyn Frey
Robyn Frey
Creative Director
Bolchalk FReY Marketing

Since joining Bolchalk FReY Marketing in 1982, Robyn has used her versatile creative talents to create images and messages that guide clients to their desired goals in marketing their products and services. Robyn and her creative design team have won hundreds of design awards in Tucson, Arizona and nationally.

A native of North Carolina, Robyn has a BFA in Graphic Design from the University of Georgia. She was an artist for the University of Georgia College of Veterinary Medicine and served as Art Director at Bernard Hodes Advertising. She received the Phyllis Ehlinger Women of Excellence Award in 2010 from the American Advertising Federation Tucson.

Chris Westin
Chris Westin
Art Director
Tucson Lifestyle Magazine

Chris Westin is the consummate professional. His work as a magazine designer has
garnered many ADDY awards — from covers to layouts — for Tucson Lifestyle
magazine.

He has been associated with Tucson Lifestyle for more than 15 years, starting out as
the magazine’s Advertising Art Director. A few years later, he took over editorial
duties, as well as participating in marketing campaigns.

Associate Art Director Matthew Kauffman describes Chris as “a naturally creative
person who consistently provides a high caliber of work. His positive attitude
evokes confidence and motivates others. He constantly strives to keep editorial
features from appearing stagnant, always keeping his eye on the prize — ensuring
that Tucson Lifestyle, as well as its sister publication Tucson Lifestyle Home &
Garden, looks fresh, trendy and reader friendly.”

“Chris’ vital role in the look and production of the magazine can’t be overstated,”
according to the magazine’s Publisher Doug Burke. Editor-in-Chief Sue Giles tips her
hat to Chris for his problem-solving abilities and his insistence on a high standard of
excellence. And he has overseen numerous re-designs of the magazine and its
website.” 


 

2017 Digital Marketing Campaign of the Year

Even Jedi Need a Kissimmee Vacation

Even Jedi Need a Kissimmee Vacation

Madden Media

Neil Bernardo, eMedia Creative Director
Curtis Thompson, Director of Development
Ivy Morris, Content Manager
Kathleen Johnson, Content Coordinator
Clara-Jane Saetren, Project Manager


Finalists:

Accelerate Diagnostics Website

Accelerate Diagnostics Website

The Caliber Group


Kerry Stratford, Creative Director & Account Director
Jessica Kuen, Designer & Programmer
Andy Chasteen, Copywriter & Client
Abbott Media Productions, Illustrator & Animator

Stowe: A Land of Winter Wonders

Stowe: A Land of Winter Wonders

Madden Media

Neil Bernardo, eMedia Creative Director
Savanna Sargent, Content Coordinator
Jenna Miles, Web Designer
Bryan Rosenbaum, Web Application Developer
Clara-Jane Saetren, Project Manager



2017 Social Media Marketing Campaign of the Year

KISS Campaign 1
KISS Campaign 2
KISS Campaign 3
KISS Campaign 4
KISS Campaign 5
KISS Campaign 6
KISS Campaign 7
KISS Campaign 7
KISS Campaign 9
KISS Campaign

Casino Del Sol

Jeffery White, Multi Media Social Designer

AAF Tucson 2017 ADDY Awards Winners Announced

AAF Tucson honored its 2017 ADDY Awards® competition winners at a black-tie gala, “Luck Be An ADDY Tonight” on March 11, 2017 at Casino Del Sol Resort. A total of 326 entries competed in 102 categories, with 96 Gold, Silver and Bronze awards presented. 

In addition, Judges Choice awards went to The Caliber Group for Accelerate Diagnostics Website in the Business-to-Business Website category, Crown Chimp Productions for In Between done for St. Mary’s Press in the Cinematography category, and to Gordley Group for their Holiday Card 2016 in the Industry Self-Promo Direct Marketing & Specialty category.

The professionals Best of Show award in was presented to Madden Media for Stowe: A Land of Winter Wonders done for Stowe Area Association in the Microsite category.

The Best of Show Student award went to Emiko Higman from The Art Institute of Tucson for Harmony Vegan Ice Cream Brand in the Integrated Brand Identity Campaign category.

All Gold and Silver ADDY Award® winners of the local competition are eligible to compete in the second level of a three-tiered ADDY® Awards competition, the AAF District 12 ADDY® Awards which will be hosted in Salt Lake City, Utah the weekend of April 1st. AAF District 12 is comprised of AAF and Ad2 chapters in Arizona, Utah, Wyoming, Colorado, New Mexico and El Paso, Texas. District winners will be eligible for the ultimate competition, the AAF American Advertising Awards. National awards will be presented June 10th at The Roosevelt New Orleans during Admerica 2017, the American Advertising Federation’s National Conference.

The local ADDY Awards® Competition is conducted by AAF Tucson.  Proceeds from help support the Federation’s educational programs, public service projects and proactive government relations efforts. 

AAF Tucson and Ad2 Tucson are comprised of over 300 local advertising and media professionals. Both clubs work to enhance the professional development of club members, while increasing recognition for the advertising industry and giving back to the local community.  They are local affiliates of the American Advertising Federation, a national organization that represents the advertising industry in its entirety.  For information on upcoming events or becoming a member, visit www.aaftucson.org.

AAF Tucson 2017 Industry Achievement Award Winners Announced

March 12, 2017 – AAF Tucson has announced winners of five annual special industry recognition award honors. The awards were presented during the 36th Annual ADDY Awards® gala event at the Casino Del Sol Resort on Saturday, March 11, 2017. 

Media Sales Professional of the Year 
This award honors collaboration and partnership with the creative professionals in the market. The 2017 award recipient is Tara Hungate, Senior Account Executive for KLPX / KFMA / KCMT / KTKT at Arizona Lotus Corp. Finalists included Suzi Nomiyama, Senior Marketing Representative for Tucson Lifestyle Magazine and Patty Ruiz, General Sales Manager of KUDF TV-14 Azteca America-LM Media

Marketing Executive of the Year
This award honors excellence, professionalism and outstanding achievement in marketing. The 2017 award was presented to Cara Frank, Vice President of Marketing for Simpleview.

Creative Professional of the Year
Awarded to the most creative, the most influential, the most driven and prominent individual in the creative space. Mike McPherson, Art Director for The DesertLeaf, was the winner of this year’s award. Finalists included Robyn Frey,Creative Director of Bolchalk FReY Marketing and Chris Westin, Group Art Director at Tucson Lifestyle Magazine

Social Media Marketing Campaign of the Year
This new award recognition honors outstanding achievement and success of a social media marketing campaign. The 2017 winner was Casino Del Sol for their KISS Campaign

Digital Marketing Campaign of the Year
This new award recognition honors outstanding achievement in the digital marketing space through the successful execution of a digitally focused campaign. The 2017 winner was Madden Media for Even Jedi Need a Kissimmee Vacation. Finalists for this award were The Caliber Group for the Accelerate Diagnostics Website and Madden Media’s Stowe: A Land of Winter Wonders microsite.

AAF Tucson and Ad2 Tucson are comprised of over 300 local advertising and media professionals. Both clubs work to enhance the professional development of club members, while increasing recognition for the advertising industry and giving back to the local community.  They are local affiliates of the American Advertising Federation, a national organization that represents the advertising industry in its entirety.  For information on upcoming events or becoming a member, visit www.aaftucson.org