Blog Archives

Ad 2 Tucson Public Service Campaign - Call for Applications

Applications are now live for our annual Public Service Campaign! We will be partnering with a local Tucson nonprofit to provide marketing and advertising free of charge.

Apply here: http://bit.ly/2i7iVvi

Do you know a nonprofit that might be interested? Help us spread the word and share with your friends!

Registration Now Open for Master Class “After the Basics” Weekend Photo Seminar by Award-Winning Tucson Photographer Steven Meckler

 

 

When: Saturday, November 4th and Sunday, November 5th

Where: Steven Meckler Photography Studio 121 S. 4th Avenue

Details & Registration: http://www.mecklerphotography.com/seminar/

Seminar students will gain knowledge and vision of what strong composition and skilled use of lighting contributes to making a great photo through slideshows, critiques, demonstrations and student discussions.

This is an intermediate through advanced course for those who know how to use their camera and want to get the most out of it. The class will analyze many of Steven’s images, critique participant’s work and see demonstrations. Presentations will involve important concepts of composition, light and the many decisions that go into making an outstanding photo. Discussions will range from the best lens choices, to choosing the optimal time of day to shoot, and much more. Gain a behind the scenes glimpse of a professional photographer’s life, studio and equipment. Attendees are invited to put down the camera, channel their imagination and learn from a weekend exploring the nuances of creative technique. 

This course will be packed with information and important tips about all facets of photography. The heart of the seminar will include critical thinking about why photos are made and how to accomplish a perfect image. By looking at some of Steven’s commercial and editorial images, students will be able to ask the important “why” questions discuss basic principles involved in capturing an engaging image.


Steven Meckler came to Tucson by way of Brooklyn, New York. He developed his love of photography in high school and graduated from the State University of New York at Stony Brook. After a stint as a medical photographer at Sloan-Kettering Memorial Hospital in Manhattan, Steven moved west and set up his studio in downtown Tucson. He first focused on building a solid commercial photography business with clients such as JC Penney, Intel, IBM, Pella Windows, New York Magazine and Phoenix Home & Garden, among many others. But the core of his success comes from the many local businesses, ad agencies and magazines he has had the pleasure of working with over the last thirty-plus years.

Steven was an adjunct professor of digital photography at Pima Community College for 14 years and has taught workshops and continuing education classes for high school photo teachers through the Arizona Department of Education. He also coordinates and teaches an annual series of photography workshops for Tucson high school photo students.

Focus HR, Inc. hits the bull’s eye hiring Tucson news anchor and community leader, Kristi Tedesco as Director of Marketing & Sales

TUCSON, Arizona, August 5, 2017 – Veteran journalist and award-winning community advocate, Kristi Tedesco has signed on as Director of Marketing & Sales for Focus HR, Inc.  Tedesco has enjoyed a 23-year career in broadcast journalism and is joining Focus HR, Inc. in its ongoing mission to support small and medium-sized businesses in 29-states plus the District of Columbia.

“Our mission is to deliver a trusted full suite of human resource solutions to Arizona Businesses with excellence and integrity,” said Tracy Cole, Founder and President of Focus HR, Inc. “Kristi is an elite marketing leader with superb talent. She will drive value and success for our team and clients!”

Kristi thought long and hard about making the move from broadcasting.  “I need to spend more time with my sons, 15-year-old Jonny and 12-year-old Connor,” said Kristi. “The T.V. news schedule wasn’t matching their needs anymore and Focus HR, Inc’s commitment to relationships and ‘doing the right thing’ speaks my language.”

Kristi grew up in Tucson and graduated from the University of Arizona in 1994 with a bachelor’s degree in Communications. She will help refine Focus HR, Inc.’s public message and will work directly with new clients.  

You can reach Kristi by emailing kristi@focushr.net or by calling 520-351-1333.

About Focus HR, Inc

Focus HR, Inc. is a woman-owned human resource services provider established in 2003.  The FOCUS team of specialists provides a variety of business solutions including payroll services, benefits administration (e.g. employee health insurance & 401K retirement plans,) worker’s compensation, and compliance protection. Protecting People and Performance with Principlesis the Focus HR, Inc. way. Find us on Facebook and Twitter.

Simpleview Announces Partnership with Act-On Software to Expand Product Portfolio with Marketing Automation

TUCSON, AZ, July 12, 2017 – Simpleview, a leading provider of CRM, CMS, and digital marketing technologies for destination marketing organizations (DMOs), today announced it has joined the Act-On Strategic Consulting Partner Program to deliver Act-On’s Marketing Automation software to destination marketing organizations across the globe. By adding Act-On to its current email marketing offerings, Simpleview is uniquely positioned to address the inbound and outbound marketing needs of DMOs and further enhance their customer relationship management processes. 

Partnering with Act-On gives Simpleview’s DMO clients access to best-of-breed  lead-to-revenue management (L2RM) tools designed to help DMO teams boost awareness of their destination, generate more qualified leads, increase local business engagement, and drive greater leisure travel demand. Act-On Software collects social and behavioral data to guide further interactions with prospects. It then automates communications and key processes for better lead nurturing, lead scoring, email messaging, and social engagement. As an Act-On Strategic Consulting Partner, Simpleview now offers the ideal channel for DMOs to take advantage of Act-On marketing automation services at a price point that is unmatched in the industry.

“We are beyond excited to partner with Act-On,” said Ryan George, Chief Executive Officer at Simpleview. “With the ongoing success of our digital marketing department, we recognized that there are increasingly sophisticated ways for our customers to engage their customers and prospects. After evaluating multiple widely recognized vendors, we chose to partner with Act-On based on the sophistication of their tools, the depth and breadth of their support infrastructure, and the open nature of the application programming interface (API) that will allow for seamless integration with Simpleview CRM.”

“We look forward to partnering with Simpleview to combine our best-of-breed marketing automation solution with their industry-leading CRM to help more DMOs worldwide drive better business outcomes and maximize customer lifetime value,” said Bill Pierznik, SVP of Business Development at Act-On Software. “This relationship will empower more destination marketers to take advantage of modern marketing tactics to grow their business.”

Simpleview will continue to offer and support email marketing and eProposal products from their longtime partner Distribion. Like Distribion, Act-On will play a key role in supporting Simpleview’s digital marketing team, as Simpleview not only stands behind the products and services they offer to clients, but uses them as well.

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Simpleview employs 200+ staff and works with over 540 customers in North America and around the world, including 16 of the top 20 meeting destinations in the U.S. www.simpleviewinc.com

Tucson Advertising Hall of Achievement Honorees Announced

Tucson Advertising Federation Educational Foundation (TAFEF) and American Advertising Federation Tucson (AAF Tucson) have announced that Steve Lynn, Chris Mooney and Balfour Walker will be inducted into the Tucson Advertising Hall of Fame on Thursday, September 7, 2017. Nickolas Duarte has been selected to receive the 2017 Next Generation Award. Doug Myers and Lisa Hilton will be recognized with the AAF Silver Medal Award. All presentations will be made at the same event.

The Advertising Hall of Fame seeks to recognize the very best among Southern Arizona marketing and advertising professionals who have led, mentored and inspired others to succeed in this industry, while preserving the legacy of our past and promise of our future through the next generation.

The Next Generation Award, founded in 2014, recognizes those outstanding advertising individuals, age 40 and younger, who are making a significant impact on the industry through their leadership, career achievements, community contributions and inspiration to others to excel.

The Silver Medal Award program was established by the American Advertising Federation (AAF) in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, local advertising federations bestow this honor upon outstanding leaders in their communities.

The Hall of Fame Awards event will take place on September 7 at Hacienda del Sol in the Casa Luna Ballroom, 5505 N. Hacienda Del Sol Rd from 5:30 to 7:30 pm and is open to the public.  For additional information on this year’s inductees and tickets, please visit http://aaftucson.org/meetinginfo.php?id=133&ts=1494271945.

AAF Tucson and Ad 2 Tucson are comprised of more than 300 local advertising and media professionals. They serve as a collaborative hub for a full spectrum of industry experts and bring together today’s leaders and tomorrow’s stars from the fields of advertising, marketing, communications, interactive and media.

Tucson Advertising Federation Educational Foundation (TAFEF) is the 501(c)3 component of AAF Tucson, dedicated to facilitating education of the next generation of media professionals. TAFEF was born from a focus on the future and in making sure our industry’s next generation has access to learning opportunities they need to be successful. 

American Advertising Federation Challenges Industry to Fulfill Diversity & Inclusion Promises

WASHINGTON DC, July 7, 2017—In an effort to help companies act on commitments to diversity and inclusion, the American Advertising Federation’s (AAF) Mosaic Center is launching “#DiversityInAction,” 20 days of actionable practices designed to increase recruitment, recognition and leadership opportunities for multicultural professionals and to encourage the industry to portray multicultural communities in a realistic way. The campaign will be shared on the AAF’s social media channels beginning Monday, July 10 and concluding Friday, August 4.

The #DiversityInAction campaign is based on the AAF’s Mosaic Principles, a guide for companies and agencies to include common diversity practices that are essential to addressing not only the demands of consumers, but to better reflect society as a whole. Each week, a different Mosaic Principle will be highlighted and each day a new action item will be offered, supported by resources from the AAF, industry professionals and successful diversity initiatives.

“Many companies in our industry have publicly committed to diversity and inclusion and their belief in the Mosaic Principles. #DiversityInAction is designed to move individual executives and corporations from commitment, to action, to tangible results,” says Constance Cannon Frazier, Chief Operating Officer of the AAF.

The campaign can be followed on the AAF’s social media channels: Twitter, Instagram, Facebook and LinkedIn at @AAFNational and on the AAF’s website here.

Creating an inclusive industry has been a priority of the AAF by way of its Mosaic Center for more than two decades. The Mosaic Center serves as a resource and advocate for the value of diversity and inclusion and is committed to helping advertising and media reflect the country’s evolving cultural makeup. The AAF uses a substantial portion of its resources to implement a myriad of programs that promote and advance multiculturalism within the industry including the Mosaic Awards, Mosaic Media Image Awards, Most Promising Multicultural Students program and Mosaic Career Fair and Conference.


About the American Advertising Federation

Established in 1905, the American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamp for high school students. Follow us on social media: , , Instagram and LinkedIn.

Tucson winner of the 2017 AAF National American Advertising Awards Competition Announced

TUCSON, AZ (June 15, 2017) – One local professional brought home an award from the American Advertising Federation’s (AAF) American Advertising Awards competition, held recently in Washington, D.C. with a distinguished judging panel of advertising professionals from across the country. His work earned eligibility after winning among entrants from throughout Arizona, Colorado, New Mexico, Utah, Wyoming and El Paso, Texas in the AAF District 12 competition.


The AAF Tucson winners then entered the national AAF competition, which included entries from professionals and students from 180 federation clubs throughout the United States. AAF announced results of the national competition judging at the National American Advertising Awards gala event held Saturday, June 10th in New Orleans, Louisiana during the 2017 AAF National Conference, Admerica.

Steven Meckler Photographer received a National Silver ADDY Award® for his entry titled School Lunch Trays done forEdible Baja Magazine. The entry also won Gold ADDY Awards® in the local and District level competitions. 


AAF Tucson & Ad 2 Tucson

Award-winning American Advertising Federation Tucson and Ad 2 Tucson boast 400 local advertising professional members. These non-profit trade associations work to enhance the professional development of club members and support recognition for the advertising industry, while supporting the local community and raising funds for advertising education initiatives including internships and scholarships. They are local affiliates of the American Advertising Federation and Ad 2 National, organizations that represent all aspects of the advertising industry.  For information on upcoming events or on joining either of these associations, visit www.aaftucson.org.

2017 AAF National Advertising Hall of Achievement Inductees Announced

WASHINGTON, DC, June 13, 2017—Marking 25 years of celebrating outstanding achievements in the advertising industry, the AAF Advertising Hall of Achievement’s distinguished Council of Judges elected seven new industry superstars for induction into the Advertising Hall of Achievement Class of 2017. Leaders from Beats by Dr. Dre, BBDO SF, JP Morgan Chase, Kimberly-Clark Corporation, STORY, Twitter and UM/J3 will be honored at the 25th Annual Induction Ceremonies and Luncheon on Thursday, November 2, at the historic Fairmont San Francisco atop Nob Hill. San Francisco recognizes both the pioneering nature of these honorees, and the ever-growing convergence between our industry and Silicon Valley.

The inductees of the 25th Class are: Karna Crawford, Managing Director, Marketing Strategy and Digital–Consumer Bank, JP Morgan Chase; Matt Derella, Global Vice President, Twitter Client Solutions; Matt Miller, Chief Creative Officer, BBDO San Francisco; Erin Quintana, Executive Vice President, Client Managing Partner, UM/J3; Rachel Shechtman, Founder and CEO, STORY; Jason White, Global Head of Marketing, Beats by Dr. Dre; and Lizette Williams, Multicultural Marketing Leader, North America, Kimberly-Clark Corporation.

Williams will also be presented with the esteemed Jack Avrett Volunteer Spirit Award. Since 1996, this award has recognized an inductee who has demonstrated an exceptionally high commitment to public service and the betterment of both the advertising industry and the larger community.

“Working with such a distinguished and varied group of judges to elect this year’s inductees was inspirational,” said Tara Walpert Levy, Chair of the 25th Advertising Hall of Achievement and Vice President, Agency and Media Solutions for Google. “It was a privilege to see such a diverse range of perspectives and backgrounds in both our judges and in this outstanding class of inductees based on an extensive submission, vetting, and selection process. This year's inductees range widely in who they are, where they've been, and what they do. What each has in common is a remarkable blend of professional skill, passion, and creativity. They are truly the best of the best, proving that the future of our industry is in very good hands.”

"What amazed me about the candidates for the Advertising Hall of Achievement this year was their broad range of experiences and impressive contributions to our industry.  This year's inductees all have been extremely adept at leading through change and reflect a diverse set of perspectives that will continue to make a big impact on how our industry evolves for years to come," added Heidi Browning, Vice Chair of the 25th Advertising Hall of Achievement and Executive Vice President and Chief Marketing Officer of the NHL. “On behalf of the San Francisco advertising, marketing and technology community, we are honored to host the Advertising Hall of Achievement Awards and celebrate the achievements of these remarkable inductees.”

The Advertising Hall of Achievement, a bicoastal event, has long been the gold standard in recognizing top advertising thought leaders age 40 and younger and is operated by the American Advertising Federation (AAF), the same organization that operates the Advertising Hall of Fame. For 25 years, the Advertising Hall of Achievement, remains the premier industry event to recognize young, talented individuals who are making a significant impact in the advertising industry and through philanthropic work in their communities. The impressive alumni network includes 167 members with expertise spanning the entire spectrum of the advertising industry including clients, agencies, media and tech. The event hosts over 600 C-suite and senior level advertising and business leaders and is the second-largest fundraiser for the Federation providing a vital source of funding to continue the wide range of educational, multicultural, and advocacy initiatives that are vital to the industry.

Individual tickets, tables and information on sponsorships and program advertising opportunities are now available at aaf.org/ahoa or contact Lisa Rubin at lrubin@aaf.org.

 


About the American Advertising Federation

The American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamps for high school students. 

AAF National Announces 2017–2018 Board Leadership & Directors

WASHINGTON, DC, June 9, 2017—The American Advertising Federation (AAF) today elected its new Board Leadership and Directors in conjunction with its annual national conference, ADMERICA, in New Orleans, LA. The new leadership will serve during the 2017–2018 year, beginning July 1, 2017 through June 30, 2018 and includes leaders from the most well-known and well-respected brands, media companies and agencies spearheading the advertising industry.

Kim Kelleher, Chief Business Officer Brand Collection, Condé Nast is the new Chair of the Federation; Amanda Richman, President, Investment, Starcom is the new Vice Chair of the Federation; Andy Narrai, Chief Marketing Officer, Reinhart Boerner Van Deuren s.c. will continue as the National Treasurer; Jacki Kelley, Chief Operating Officer, Bloomberg Media, was elected as the new Assistant Treasurer; Tiffany R. Warren, Senior Vice President, Chief Diversity Officer, Omnicom Group Inc./Founder and President, ADCOLOR will continue her role as Secretary, along with Daryl Evans, Senior Vice President, Mobile, Media and Advertising Strategy, MediaLink who will continue in his role as Assistant Secretary. During their tenure with the AAF, these leaders will shape the AAF's expansion efforts and innovation.


The Membership elected Marcus Harper, Head of Global Agencies and Accounts, Quantcast; Andrew Orcí, CEO, Orcí; and Helen Lin, President, Digital Investment and Partnership, Publicis Media Exchange; to fill its Executive Committee positions as Corporate Chair, Mosaic Council Vice Chair, and Digital Chair, respectively.

“After ten years of active involvement, I am delighted to serve the American Advertising Federation as Chair. I look forward to supporting the important work the AAF Mosaic Center does to develop the industry’s diversity and inclusion efforts. I also hope to enhance the cross-industry networking opportunities that the AAF fosters, turning them into meaningful mentorship and sponsorship for up-and-coming advertising talent," said Kim Kelleher, Chief Business Officer Brand Collection, Condé Nast and incoming AAF Chair.

Newly added to the AAF Board of Directors for the 2017–2018 term are Christoph Becker, Global CEO and Chief Creative Officer at gyro; Meredith Brace, Senior Vice President of Digital Sales at FOX Networks; and Josh Golden, Publisher of Advertising Age.

"The Federation's membership has elected an extraordinary leadership team and Board to guide the AAF in the coming year during this very exciting time for our organization. Our incoming chair Kim Kelleher of Condé Nast is widely respected in the AAF and in our industry for her many groundbreaking accomplishments including being the first female publisher of Sports Illustrated. Indeed with Amanda Richman of Starcom as our incoming vice chair, the AAF for the first time will have two female executives leading our distinguished Board," said AAF President & CEO, James Edmund Datri.

The AAF's Board of Directors guides and oversees the Federation's signature events and initiatives, including the Advertising Hall of Fame, Advertising Hall of Achievement, Mosaic Center for Multiculturalism, National Student Advertising Competition, ADMERICA and the Institute for Advertising Ethics - all serving the Federation's 40,000 professional members nationwide, nearly 5,000 student members and more than 100 corporate members spanning media companies, advertisers and agencies.

View a full list of the incoming and returning AAF Board of Directors, Corporate Members and Council of Governors here. For more information about the AAF's Board of Directors and partnership opportunities, please contact Linda Moore at lmoore@aaf.org or at (202) 898-0089.

 


About the American Advertising Federation

The American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamps for high school students. 

2017 Media Sales Professional of the Year

Tara Hungate
Senior Account Executive
KLPX / KFMA / KCMT / KTKT
Arizona Lotus Corp.

Tara started her career at KXEW Spanish radio, then “Radio Fiesta” in 1987 and joined Arizona Lotus Corp. in 1991.  

Tara started with Arizona Lotus Corp as an Account Executive for KLPX / KTKT and later KFMA as well.  Throughout her 25+ years with Arizona Lotus Corp. she has co-managed KLPX and was Sales Manager of KCMT La Caliente & KTKT La Buena for 13 years and is currently Sr. Account Executive for KCMT La Caliente & KTKT La Buena.  

Tara served on the board of directors for the Tucson Hispanic Chamber of Commerce for 8 years including 2 years as Board Chair.  Tara has also been a member of Assistance League of Tucson for the past 16 years and currently serves on their Board.  Tara was named Sales Manager of the Year by industry magazine, Radio Ink in 2012.  She has lived in Tucson since 1977 and is committed to the progress of Tucson’s businesses and the community.

Finalists:

Suzi Nomiyama
Suzi Nomiyama
Senior Marketing Representative 
Tucson Lifestyle Magazine

Suzi Nomiyama’s international journey includes living in Saipan in the Northern Marianas Islands, as well as Honolulu, Hawaii, and Southern California. Her fondness for beach communities includes having graduated from the University of Santa Barbara. For the last several years she has lived in Oro Valley, where she raised her two daughters.

She established her media career in Saipan at an advertising agency, as well as in cable TV. After relocating to Tucson, she worked at the Explorer Newspaper before taking her present job with Tucson Lifestyle. She is passionate about Tucson Lifestyle and Tucson Lifestyle Home and Garden, and thrives on customer interaction and outreach in the community.

Suzi loves yoga, dogs, horses, country music, art, gardening, fine wine, and entertaining close friends. Her favorite escape is to Kailua Beach; favorite color is purple; and favorite wine is a Russian River Pinot Noir. She is a board member of the Southern Arizona Arts and Cultural Alliance (SAACA), and a volunteer at Equine Voices Rescue & Sanctuary.

She is grateful for her abundant life, two amazing daughters, loving friends and family, and above all the grace and kindness of this community.

Patty Ruiz
Patty Ruiz
General Sales Manager
KUDF TV-14
Azteca America-LM Media

Born in Bisbee, Patty Ruiz grew up in Tucson.  Since graduating from Sunnyside High School on the South side, Patty’s name has been synonymous with Sales as well as Hispanic marketing. Patty started her broadcast career at (KXEW?) radio in 1974, then moved to KMSB TV 11 in Sales.  There she also hosted a show featuring movies in Spanish, “ Cine en Tucson con Patricia.” Her involvement in showcasing the Hispanic community in media led her to Telemundo, where she was General Sales Manager, overseeing both Tucson and Phoenix.  She was also a minority partner.

In each phase of her Media Sales career, Patty has had a profound influence in the promotion of the Tucson community through major events. In one instance, she strategically combined media sales opportunities with the Tucson International Mariachi Conference to benefit La Frontera and the community at large. These efforts made the Mariachi Conference one of the events most identified with Tucson nationally and internationally.

Patty has always been known for her tireless efforts in promoting general market and Hispanic market events and organizations: she was an original Board member and founder, then Vice-President of the Tucson Hispanic Chamber of Commerce; she is a recipient of the LULAC FBI Community Service Award for Outstanding Dedication to the Hispanic Community.

Patty’s success in Sales, reflected in honors such as AAFT’s Warren F. Olsen Award for Sales and Community Service and the Phoenix Valle del Sol Profiles of Success Leadership Award, can be traced to her active career-long involvement in her community. 

Patty was an original member of American Women in Radio and Television, serving on the Board and as President (?). Most of all, Patty is proud of serving as AAFT past President and being inducted into the AAFT Hall of Fame. Her other Board memberships include Concerned Media Professionals, El Rio Neighborhood Center, Project Yes, and the THCC Foundation.

In her long Sales career, Patty has also managed the Hispanic division for Clear Channel Radio, and is currently the General Sales Manager for Azteca Tucson, overseeing National and local Sales.

Patty Ruiz will leave her legacy in Sales, as two of her three children follow in her Media Sales  footsteps: son Michael Ruiz is National Sales Manager for Cox Media in Phoenix, and daughter Sonia Ruiz is Senior Account Executive for I Heart Media.