2017 Creative Professional of the Year

Mike McPherson
Art Director
The DesertLeaf

Mike McPherson is the Art Director for the DesertLeaf magazine. He has held
that position for almost 24 years. During his time there, the Leaf has grown
from a Catalina Foothills community newspaper to a respected, mature magazine.
Because of an eclectic content and oversized format, Mike has been able
to “push” designs that may not be traditional solutions for some magazines.
With assistance from the DesertLeaf staff he continues to meet the creative
challenges of a monthly publication.

Prior to the DesertLeaf he worked for several advertising agencies and design
fi rms in Tucson, Phoenix and Flagstaff. He also owned a small graphic design
studio locally. During his 32+ years as a graphic designer, Mike has won numerous
design awards and been recognized for his talents.


Robyn Frey
Robyn Frey
Creative Director
Bolchalk FReY Marketing

Since joining Bolchalk FReY Marketing in 1982, Robyn has used her versatile creative talents to create images and messages that guide clients to their desired goals in marketing their products and services. Robyn and her creative design team have won hundreds of design awards in Tucson, Arizona and nationally.

A native of North Carolina, Robyn has a BFA in Graphic Design from the University of Georgia. She was an artist for the University of Georgia College of Veterinary Medicine and served as Art Director at Bernard Hodes Advertising. She received the Phyllis Ehlinger Women of Excellence Award in 2010 from the American Advertising Federation Tucson.

Chris Westin
Chris Westin
Art Director
Tucson Lifestyle Magazine

Chris Westin is the consummate professional. His work as a magazine designer has
garnered many ADDY awards — from covers to layouts — for Tucson Lifestyle

He has been associated with Tucson Lifestyle for more than 15 years, starting out as
the magazine’s Advertising Art Director. A few years later, he took over editorial
duties, as well as participating in marketing campaigns.

Associate Art Director Matthew Kauffman describes Chris as “a naturally creative
person who consistently provides a high caliber of work. His positive attitude
evokes confidence and motivates others. He constantly strives to keep editorial
features from appearing stagnant, always keeping his eye on the prize — ensuring
that Tucson Lifestyle, as well as its sister publication Tucson Lifestyle Home &
Garden, looks fresh, trendy and reader friendly.”

“Chris’ vital role in the look and production of the magazine can’t be overstated,”
according to the magazine’s Publisher Doug Burke. Editor-in-Chief Sue Giles tips her
hat to Chris for his problem-solving abilities and his insistence on a high standard of
excellence. And he has overseen numerous re-designs of the magazine and its


2017 Digital Marketing Campaign of the Year

Even Jedi Need a Kissimmee Vacation

Even Jedi Need a Kissimmee Vacation

Madden Media

Neil Bernardo, eMedia Creative Director
Curtis Thompson, Director of Development
Ivy Morris, Content Manager
Kathleen Johnson, Content Coordinator
Clara-Jane Saetren, Project Manager


Accelerate Diagnostics Website

Accelerate Diagnostics Website

The Caliber Group

Kerry Stratford, Creative Director & Account Director
Jessica Kuen, Designer & Programmer
Andy Chasteen, Copywriter & Client
Abbott Media Productions, Illustrator & Animator

Stowe: A Land of Winter Wonders

Stowe: A Land of Winter Wonders

Madden Media

Neil Bernardo, eMedia Creative Director
Savanna Sargent, Content Coordinator
Jenna Miles, Web Designer
Bryan Rosenbaum, Web Application Developer
Clara-Jane Saetren, Project Manager

2017 Social Media Marketing Campaign of the Year

KISS Campaign 1
KISS Campaign 2
KISS Campaign 3
KISS Campaign 4
KISS Campaign 5
KISS Campaign 6
KISS Campaign 7
KISS Campaign 7
KISS Campaign 9
KISS Campaign

Casino Del Sol

Jeffery White, Multi Media Social Designer

AAF Tucson 2017 ADDY Awards Winners Announced

AAF Tucson honored its 2017 ADDY Awards® competition winners at a black-tie gala, “Luck Be An ADDY Tonight” on March 11, 2017 at Casino Del Sol Resort. A total of 326 entries competed in 102 categories, with 96 Gold, Silver and Bronze awards presented. 

In addition, Judges Choice awards went to The Caliber Group for Accelerate Diagnostics Website in the Business-to-Business Website category, Crown Chimp Productions for In Between done for St. Mary’s Press in the Cinematography category, and to Gordley Group for their Holiday Card 2016 in the Industry Self-Promo Direct Marketing & Specialty category.

The professionals Best of Show award in was presented to Madden Media for Stowe: A Land of Winter Wonders done for Stowe Area Association in the Microsite category.

The Best of Show Student award went to Emiko Higman from The Art Institute of Tucson for Harmony Vegan Ice Cream Brand in the Integrated Brand Identity Campaign category.

All Gold and Silver ADDY Award® winners of the local competition are eligible to compete in the second level of a three-tiered ADDY® Awards competition, the AAF District 12 ADDY® Awards which will be hosted in Salt Lake City, Utah the weekend of April 1st. AAF District 12 is comprised of AAF and Ad2 chapters in Arizona, Utah, Wyoming, Colorado, New Mexico and El Paso, Texas. District winners will be eligible for the ultimate competition, the AAF American Advertising Awards. National awards will be presented June 10th at The Roosevelt New Orleans during Admerica 2017, the American Advertising Federation’s National Conference.

The local ADDY Awards® Competition is conducted by AAF Tucson.  Proceeds from help support the Federation’s educational programs, public service projects and proactive government relations efforts. 

AAF Tucson and Ad2 Tucson are comprised of over 300 local advertising and media professionals. Both clubs work to enhance the professional development of club members, while increasing recognition for the advertising industry and giving back to the local community.  They are local affiliates of the American Advertising Federation, a national organization that represents the advertising industry in its entirety.  For information on upcoming events or becoming a member, visit

AAF Tucson 2017 Industry Achievement Award Winners Announced

March 12, 2017 – AAF Tucson has announced winners of five annual special industry recognition award honors. The awards were presented during the 36th Annual ADDY Awards® gala event at the Casino Del Sol Resort on Saturday, March 11, 2017. 

Media Sales Professional of the Year 
This award honors collaboration and partnership with the creative professionals in the market. The 2017 award recipient is Tara Hungate, Senior Account Executive for KLPX / KFMA / KCMT / KTKT at Arizona Lotus Corp. Finalists included Suzi Nomiyama, Senior Marketing Representative for Tucson Lifestyle Magazine and Patty Ruiz, General Sales Manager of KUDF TV-14 Azteca America-LM Media

Marketing Executive of the Year
This award honors excellence, professionalism and outstanding achievement in marketing. The 2017 award was presented to Cara Frank, Vice President of Marketing for Simpleview.

Creative Professional of the Year
Awarded to the most creative, the most influential, the most driven and prominent individual in the creative space. Mike McPherson, Art Director for The DesertLeaf, was the winner of this year’s award. Finalists included Robyn Frey,Creative Director of Bolchalk FReY Marketing and Chris Westin, Group Art Director at Tucson Lifestyle Magazine

Social Media Marketing Campaign of the Year
This new award recognition honors outstanding achievement and success of a social media marketing campaign. The 2017 winner was Casino Del Sol for their KISS Campaign

Digital Marketing Campaign of the Year
This new award recognition honors outstanding achievement in the digital marketing space through the successful execution of a digitally focused campaign. The 2017 winner was Madden Media for Even Jedi Need a Kissimmee Vacation. Finalists for this award were The Caliber Group for the Accelerate Diagnostics Website and Madden Media’s Stowe: A Land of Winter Wonders microsite.

AAF Tucson and Ad2 Tucson are comprised of over 300 local advertising and media professionals. Both clubs work to enhance the professional development of club members, while increasing recognition for the advertising industry and giving back to the local community.  They are local affiliates of the American Advertising Federation, a national organization that represents the advertising industry in its entirety.  For information on upcoming events or becoming a member, visit

Ad 2 Tucson Public Service Campaign - Call for Applications

Are you interested in the 2017-2018 Public Service Campaign for your nonprofit organization? Please fill out the following form to share more about your organization’s mission and how we can help!

2017-2018 Public Service Campaign Application

*Applications are due Wednesday, August 30, 2017 at 11:55pm.

We will be holding interviews with three potential partners during the first two weeks of September. Once the Public Service Campaign recipient has been chosen, Ad 2 will conduct research, develop a campaign and generate assets in fall/winter 2017. This campaign is expected to launch at the beginning of 2018.

About the Ad 2 Public Service Campaign

Ad 2 members donate their time and varied professional marketing and advertising skills to produce a comprehensive marketing, advertising and/or public relations campaign for a selected local nonprofit. With this partnership, Ad 2 will plan, build and execute an individualized campaign to launch at the beginning of 2018. We are also excited to present the opportunities for fundraising and media placements in partnership with the American Advertising Federation Tucson for this year’s selected nonprofit organization.

Call for Volunteers

Are you interested in helping out with the 2018 Public Service Campaign? We’re looking for volunteers in all areas of advertising including marketing, public relations, design, web, photography, etc. What one thing can you do to help out?

We are going to need lots of talented people in order to make this campaign a success. Participating in the public service campaign is a great resume builder, networking opportunity, excellent way to get involved with Ad 2; not to mention, a very rewarding experience. We look forward to meeting you! Please email if you are interested.

Past Campaigns

Ad 2 Tucson is proud to continue giving back to our community after 10 years of service. Here are the past recipients of our Public Service Campaign.

2016-2017 - Youth On Their Own

2015-2016 - Make Way for Books

2014-2015 - Iskashitaa Refugee Network

2013-2014 - PACC Partners

2012-2013 - Pima Council on Aging

2011-2012 - JobPath

2010-2011 - BICAS and Skin Cancer Institute

2009-2010 - Angel Children’s Center

2008-2009 - Southern Arizona Network for Down Syndrome (SANDS)

2007-2008 - Literacy Volunteers of Tucson (LVT)

Tucson Advertising Federation Educational Foundation

AAF Tucson is a strong supporter of education and has endowed an educational fund to support young professionals entering our industry. Scholarships and internships are awarded annually to local students to support their education, promote partnerships with local companies and to encourage new emerging talent to become part of our local professional community.

The Tucson Advertising Federation Educational Foundation (TAFEF) was established as a 501(c)3 non-profit organization to oversee the educational endowment fund. You can support TAFEF and our next generation of advertising professionals with a tax deductible contribution. Contact us for more information.

The AAF Tucson Media Partnership Program

AAF Tucson has partnered with select nonprofit organizations since 2000 to promote them and their services to the community through multi-media public service advertising campaigns.  Our non-profit beneficiaries currently include Tucson Children's Museum and the University of Arizona College of Science (See Tucson)

The program is truly a community partnership and could not work without the support and generosity of our media partners. The results have been outstanding, with well over $5 million donated in advertising support. Our bilingual public service advertising campaign done for United Way of Tucson and Southern Arizona was the largest PSA project ever conducted in Southern Arizona. Other participating non-profits have included the Girl Scouts of Southern Arizona and Tu Nidito.

With the inception of the media partnership program, AAF Tucson created a sustaining Educational Endowment Fund. Scholarships have been awarded annually to Student Advertising Federation members of Southwest University of Visual Arts, The Art Institute of Tucson, Pima Community College and University of Arizona. A Multicultural Advertising Education Scholarship has also been awarded annually. In 2013, an Internship Program was created to provide even greater benefits to AAF chapter students through paid industry related work experience.

AAF Tucson has received national recognition and been awarded for Public Service in the AAF National Club Achievement Competition for the program, which has also served as a model for other AAF chapters across the country. 

Our most sincere thanks goes to these members and local media companies who have participated in the AAF Tucson Media Partnership Program:

Arizona Daily Star
Biz Tucson
Bolchalk FReY Marketing
Cumulus Media
Cox Media
The DesertLeaf 
Film Creations
Godat Design
Good News Communications
KHRR Telemundo
Fox 11-KMSB / MyNet 18-KTTU

KUVE Univision
Labrecque Creative Sound
Lotus Communications
Madden Media
Scripps Broadcasting
Steven Meckler Photographer

Strongpoint Marketing
Tucson Local Media
Tucson Lifestyle Magazine


Entry Title: A Chair Named Clarity

Crown Chimp Productions

Gold ADDY® Award, Best of Show
Award Category: Digital Advertising - Video
Client: Allsteel/BMWDesignWorksUSA

Nickolas Duarte, director/executive producer
Drew Grubich, co-writer
Matthew King, editor
Oscar Rivera, director of photography
Chris Koval, talent
Fred Lux, talent
To-Ree-Nee Wolf, talent
Margoth Barrera-Murrin, producer
Lawannah Curry, talent
Jay Petersen, talent
Jason Huggins, voice over

Entry Title: Sprouts TV Commercial - Tulsa, OK

McFadden/Gavender Advertising

Gold ADDY® Award, Best Broadcast

Award Category: Outlets

Client: Sprouts Farmers Market

Thomas Haskin, Creative Director