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9th Annual Tucson Area High School Graphic Design Championships

 
Greetings,

Our advisory board, the Arizona Design Education Network, is organizing this year's regional competition to be held at Pima Community College's West Campus on Friday February 10th.

Please complete our Google Form to let us know if you'd be able to join us as a judge - the form should only take a moment to fill out.

Thanks to all for your time and consideration!

Regards,

Mike, ADEN Chair
 
Judging Sign-Up: TAHSGDC 2017 (ninth annual)
TAHSGDC will take place on Friday February 10th 2017 at the Pima Community College's West Campus (at Speedway & Greasewood) in room CG 03 of the Santa Catalina Building.

• Student-competitions will run from 8:30am - 2pm.

• Presentations and judging will take place from 2-4:30pm

• Any local professionals who work in a graphic design related field who are willing to volunteer their time are welcome to join for this event. You'll have a chance to network with area creatives, and provide meaningful feedback to the student-designers.

We hope to see you there - thanks for your consideration!

University of Arizona Eller College of Management 2017 AdFair

AdFAIR, a celebration of advertising, will take place Wednesday, February 8, 2017 from 5:30-7:00 pm at the University of Arizona Eller College of Management in McClelland Hall Estes Atrium and Berger Auditorium.  

Three alumni will present, Liz Tanori, Ryan Greer and Katie Hundere.  You will have a chance to meet and greet students from the University of Arizona who have interest in Advertising as a career.

The event begins with meet and greet in the atrium, then presentation by the Alumni and benefactor Phil Hagenah in Berger Auditorium, then back to atrium to talk to students who are energized.

Would love to have you participate.

UA 2017 AdFair Speakers

AAF Tucson Call For Nominations & Submissions

January 16, 2017 –  AAF Tucson 2017 Special Awards Call for Nominations & Submissions

Media Sales Professional of the Year
Marketing Executive of the Year
Creative Professional of the Year
Local Production of the Year*
Digital Marketing Campaign of the Year*
Social Media Marketing Campaign of the Year*

Deadline: Monday, February 6, 2017 at 5:00 p.m. 

Presented annually by AAF Tucson, the Media Sales Professional of the Year award honors collaboration and partnership with the creative professionals in the market. 

Criteria:

  • Works with Agencies and Marketers to fully understand their Marketing objectives.
  • Is a strong advocate for Agencies and their Clients within their own media organization.
  • Develops new channels and opportunities for marketers to deliver impactful creative.
  • Builds relationships with the creative professionals within the organizations they sell to.
  • Demonstrates an appreciation for creativity and a desire to ensure the best work is presented to the community.


The Marketing Executive of the Year award honors excellence, professionalism and outstanding achievement in marketing.

Criteria:

  • Demonstrates innovation in marketing to achieve company objectives including business results and problem solving.
  • Utilizes multiplatform strategies to successfully Position Company’s brand/product in the local marketplace.
  • Delivers insight based marketing strategies to create impactful, targeted communication that generates awareness and positive opinion.
  • Leads, inspires and cultivates relationships with marketing partners to lift the local industry as a whole.


The Creative Professional of the Year will be awarded to the most creative, influential, driven and prominent individual in the creative space.

Criteria:

  • Consistently delivers high level creative work
  • Produces work that is equally strategic and creative
  • Demonstrates an understanding of the local marketplace and reflects it in the work
  • Creative is memorable and has longevity
  • Shows an ability to innovate
  • Multiplatform capabilities
  • Is an industry leader respected by peers
  • Delivers work that lifts the Tucson creative industry profile

The Local Production of the Year award honors the best station produced work in the market for either self- promotion or a client campaign

Criteria:

  • Work is produced by the local station for the market – cannot be an edited version of a national campaign.
  • Celebrates/positively represents the local marketplace.
  • Clearly communicates the intended message
  • Delivers a memorable image of the station or client in a creative way.
  • Quality of the work is at par with the best work in the market.

Two new award categories have been added this year: Digital Marketing Campaign of the Year, which will honor outstanding achievement in the digital marketing space through the successful execution of a digitally focused campaign. 

Criteria:

  • Demonstrates Innovation in online or digital marketing to achieve company or client objectives, and employs a superior level of creativity, including design, content, functionality, and leaves a lasting impression
  • Utilizes a multiplatform approach, including, but not limited to, website/microsite, social media marketing, search engine marketing, digital audio, video, or apps
  • Demonstrates insight based strategies for delivery and targeted execution
  • Tells an impactful story that is cohesive throughout all elements of the campaign


And Social Media Marketing Campaign of the Year, honoring outstanding achievement and success of a social media marketing campaign. 

Criteria:

  • Demonstrates Innovation in social media activation to achieve company or client objectives, and employs  a superior level of creativity, including design, content, functionality, and leaves a lasting impression, and encourages engagement and virility across one or more social media channels
  • Campaign can use a multiplatform approach, and does not need to include paid media to qualify. Marketing channels should focus on social media marketing (paid or organic), website/microsite, or video distribution on social platforms
  • Demonstrates insight based strategies for delivery and targeted execution
  • Tells an impactful story that is cohesive throughout all elements of the campaign

All nominations must include name, contact information and less than 500 words describing how each nominee meets the criteria. Please use the online submission form to enter your nomination and upload supporting creative.

For consideration, all nominations must be submitted no later than Monday, February 6, 2017 at 5:00 p.m. 

Inquiries can be made by email to membership@aaftucson.org or by calling 326-1060. 

*Nominees for this award can be for an individual or company/agency.

Ad2 Tucson Public Service Project Call for Applications

The time is now! Since the early 1960s, Ad 2 chapters across the nation have been providing pro-bono advertising and marketing campaigns to non-profit organizations in their communities. Public Service campaigns are showcased for public viewing at the annual AAF National Conference. All campaigns are professionally produced and team of judges selects the campaign that best served its community each year.

AD2 Tucson accepts applications every year for local Tucson non-profits to apply for their pro-bono services.

How it Works:

  • Click here to open the Public Service Application Form

  • Once all of the applications have been returned, the Public Service Committee will review each one and call the contact listed on the form if they have any additional questions.

  • The final three applicants will be interviewed by the Public Service Committee. This interview will most likely take place in early October.

  • AD2 Tucson’s Public Service Committee will choose the top applicant.
     

This campaign usually lasts until the late winter and early spring. AD2 Tucson has a deadline from the National organization, so it is important that the applicant be aware of the schedule from the beginning and commit to review deadlines, etc.

The deadline for the 2016-17 Public Service Campaign has been extended to Friday, October 21, 2016.

Call for Volunteers

Interested in helping out with the Public Service Campaign? We need volunteers in all areas of advertising including marketing, public relations, design, web, photography, etc. What one thing can you do to help out?

We are going to need lots of talented people in order to make this campaign a success. Participating in the public service campaign is a great resume builder, networking opportunity, excellent way to get involved with AD2; not to mention, a very rewarding experience. We look forward to meeting you! Please email ad2tucson@gmail.com if you are interested.

2015-16 Campaign

Make Way for Books

Make Way for Books has been making a positive impact on the Tucson community for over seventeen years. As a growing non-profit in a digital age, they need updates to various marketing materials to keep pace. Ad2 Tucson, with the generous support of Crown Chimp Productions refreshed their video presence, and provided valuable consultation surrounding app, social, and online marketing efforts. Working closely with the great team at Make Way for Books, Ad2 delivered a new :30 second TV spot, to run on local broadcast networks, and a brand new mission statement video.

Past Recipients:

2015 - Make Way for Books

2014 - Iskashitaa Refugee Network

2013 - PACC Partners

2012 - Pima Council on Aging

2011 - JobPath

2010 - BICAS and Skin Cancer Institute

2009 - Angel Children’s Center

2008 - Southern Arizona Network for Down Syndrome (SANDS)

2007 - Literacy Volunteers of Tucson (LVT)

Ajinomoto Windsor, Inc. to Sponsor the 2017 National Student Advertising Competition

WASHINGTON, DC, August 22, 2016—The American Advertising Federation (AAF) is excited to announce its partnership with Ajinomoto Windsor, Inc. (AWI) as the 2017 sponsor of the National Student Advertising Competition (NSAC.) AWI has 14 brands and product lines in its portfolio and is one of the largest producers of ethnic frozen foods, including Tai Pei Frozen Asian Entrées and Appetizers.

As a leader in the frozen food category, the California-based company values new ideas and innovation. AWI recognizes the NSAC’s ability to provide thousands of fresh marketing concepts and insights from millennials on how to effectively communicate with a specific market. Over the next academic year, thousands of college students will conduct research and use their findings to customize a comprehensive solution to a real-life marketing challenge for Tai Pei.

“We are very proud to sponsor this year’s NSAC. The students who participate in this competition are among the best young marketing minds in the country and we are excited to see what insights they uncover and the creative and innovative ideas they develop,” said Warren Martin, Senior Director of Marketing at Ajinomoto-Windsor.

Every year, more than 3,000 students on campuses across the country participate in the NSAC, with each school competing first at the district level before moving on to a semi-final round. From there, the eight best campaigns vie for the national title at AAF’s national conference, ADMERICA, which will be held in New Orleans, June 8-10, 2017. 

“Ajinomoto Windsor values innovation and promotes teamwork and high-performance. The brand is perfectly aligned with the goals of the NSAC and we’re extremely excited to have them as our 2017 sponsor,” said Constance Cannon Frazier, Chief Operating Officer, American Advertising Federation. “We are confident that the insights provided by our teams will help increase AWI’s brand awareness and strengthen Tai Pei’s brand loyalty.”

To learn more about how to start an AAF college chapter and participate in NSAC, please click here or contact Laetitia Brock via email or at (202) 898-0089.  


 About the American Advertising Federation
The American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and summer AdCamps for high school students. For more information on the full range of the AAF's programming, visit aaf.org. For the latest news and updates, connect with us on  and LinkedIn, and follow us on  and Instagram.  

About Ajinomoto Windsor, Inc. 
Ajinomoto Windsor was proudly established in 2015 after Windsor Foods became a member of the Ajinomoto Co. The company markets high-quality specialty frozen foods for consumers, commercial restaurants, and foodservice operators from 10 plants in 8 States. From Asian to Mexican to Italian, Ajinomoto Windsor is the brand leader among the largest categories of ethnic frozen foods, and across every distribution channel including foodservice, grocery, warehouse club and custom manufacturing. 


AAF National Logo

Tucson Advertising Hall of Fame Announces 3 new inductees & 2016 Next Generation Award Winner

The Tucson Advertising Federation Education Foundation (TAFEF), in conjunction with American Advertising Federation Tucson (AAFT) has announced that Mary Rowley, Jackson Boelts and Rick Rose will be inducted into the Tucson Advertising Hall of Fame.  Additionally, James Patrick has been selected to receive the Next Generation Award.

The Hall of Fame and Next Generation Awards will be presented on Wednesday, September 14, at Vivace Restaurant. Net proceeds from the event will benefit the TAFEF Scholarship Fund, which awards annual scholarships to college students in advertising related fields.

The Hall of Fame seeks to recognize the very best among Southern Arizona marketing and advertising professionals who have led, mentored and inspired others to succeed in this industry, while preserving the legacy of our past and promise of our future through the next generation. 

The Next Generation Award, founded in 2014, recognizes those outstanding advertising individuals, age 40 and younger, who are making a significant impact on the industry through their leadership, career achievements, community contributions and inspiration to others to excel.

The American Advertising Federation Tucson (AAFT) serves as a collaborative hub for a full spectrum of industry experts and brings together today’s leaders and tomorrow’s stars from the fields of advertising, marketing, communications, interactive and media.

The Hall of Fame Awards/Next Generation event will take place on September 14th at Vivace Restaurant, 6440 N. Campbell Avenue, from 5:30 to 7:30, and is open to the public.  For additional information on this year’s inductees and tickets, visit aaftucson.org.

Tucson Advertising Federation Educational Foundation

AAF Tucson is a strong supporter of education and has endowed an educational fund to support young professionals entering our industry. Scholarships and internships are awarded annually to local students to support their education, promote partnerships with local companies and to encourage new emerging talent to become part of our local professional community.

The Tucson Advertising Federation Educational Foundation (TAFEF) was established as a 501(c)3 non-profit organization to oversee the educational endowment fund. You can support TAFEF and our next generation of advertising professionals with a tax deductible contribution. Contact us for more information.

The AAF Tucson Media Partnership Program

AAF Tucson has partnered with select nonprofit organizations since 2000 to promote them and their services to the community through multi-media public service advertising campaigns.  Our non-profit beneficiaries currently include Girl Scouts of Southern Arizona , Tucson Children's Museum, Tu Nidito and the University of Arizona College of Science (See Tucson)

The program is truly a community partnership and could not work without the support and generosity of our media partners. The results have been outstanding, with well over $5 million donated in advertising support. Our bilingual public service advertising campaign done for United Way of Tucson and Southern Arizona was the largest PSA project ever conducted in Southern Arizona.

With the inception of the media partnership program, AAF Tucson created a sustaining Educational Endowment Fund. Scholarships have been awarded annually to Student Advertising Federation members of Southwest University of Visual Arts, The Art Institute of Tucson, Pima Community College and University of Arizona. A Multicultural Advertising Education Scholarship has also been awarded annually. In 2013, an Internship Program was created to provide even greater benefits to AAF chapter students through paid industry related work experience.

AAF Tucson has received national recognition and been awarded for Public Service in the AAF National Club Achievement Competition for the program, which has also served as a model for other AAF chapters across the country. 

Our most sincere thanks goes to these members and local media companies who have participated in the AAF Tucson Media Partnership Program:

AdVision
Arizona Daily Star
Biz Tucson
Bolchalk FReY Marketing
Cumulus Media
Cox Media
The DesertLeaf 
Film Creations
Godat Design
Good News Communications
iHeartMedia 
KHRR Telemundo
Fox 11-KMSB / MyNet 18-KTTU
KOLD-TV 13

KVOA-TV
KUVE Univision
Labrecque Creative Sound
Lotus Communications
Madden Media
Scripps Broadcasting
Steven Meckler Photographer

Strongpoint Marketing
Tucson Local Media
Tucson Lifestyle Magazine

 

Entry Title: A Chair Named Clarity

Crown Chimp Productions

Gold ADDY® Award, Best of Show
Award Category: Digital Advertising - Video
Client: Allsteel/BMWDesignWorksUSA


Credits: 
Nickolas Duarte, director/executive producer
Drew Grubich, co-writer
Matthew King, editor
Oscar Rivera, director of photography
Chris Koval, talent
Fred Lux, talent
To-Ree-Nee Wolf, talent
Margoth Barrera-Murrin, producer
Lawannah Curry, talent
Jay Petersen, talent
Jason Huggins, voice over

Entry Title: Sprouts TV Commercial - Tulsa, OK

McFadden/Gavender Advertising

Gold ADDY® Award, Best Broadcast

Award Category: Outlets

Client: Sprouts Farmers Market

Credits: 
Thomas Haskin, Creative Director