2017 Digital Marketing Campaign of the Year

Even Jedi Need a Kissimmee Vacation

Even Jedi Need a Kissimmee Vacation

Madden Media

Neil Bernardo, eMedia Creative Director
Curtis Thompson, Director of Development
Ivy Morris, Content Manager
Kathleen Johnson, Content Coordinator
Clara-Jane Saetren, Project Manager


Accelerate Diagnostics Website

Accelerate Diagnostics Website

The Caliber Group

Kerry Stratford, Creative Director & Account Director
Jessica Kuen, Designer & Programmer
Andy Chasteen, Copywriter & Client
Abbott Media Productions, Illustrator & Animator

Stowe: A Land of Winter Wonders

Stowe: A Land of Winter Wonders

Madden Media

Neil Bernardo, eMedia Creative Director
Savanna Sargent, Content Coordinator
Jenna Miles, Web Designer
Bryan Rosenbaum, Web Application Developer
Clara-Jane Saetren, Project Manager

2017 Social Media Marketing Campaign of the Year

KISS Campaign 1
KISS Campaign 2
KISS Campaign 3
KISS Campaign 4
KISS Campaign 5
KISS Campaign 6
KISS Campaign 7
KISS Campaign 7
KISS Campaign 9
KISS Campaign

Casino Del Sol

Jeffery White, Multi Media Social Designer

AAF Tucson 2017 ADDY Awards Winners Announced

AAF Tucson honored its 2017 ADDY Awards® competition winners at a black-tie gala, “Luck Be An ADDY Tonight” on March 11, 2017 at Casino Del Sol Resort. A total of 326 entries competed in 102 categories, with 96 Gold, Silver and Bronze awards presented. 

In addition, Judges Choice awards went to The Caliber Group for Accelerate Diagnostics Website in the Business-to-Business Website category, Crown Chimp Productions for In Between done for St. Mary’s Press in the Cinematography category, and to Gordley Group for their Holiday Card 2016 in the Industry Self-Promo Direct Marketing & Specialty category.

The professionals Best of Show award in was presented to Madden Media for Stowe: A Land of Winter Wonders done for Stowe Area Association in the Microsite category.

The Best of Show Student award went to Emiko Higman from The Art Institute of Tucson for Harmony Vegan Ice Cream Brand in the Integrated Brand Identity Campaign category.

All Gold and Silver ADDY Award® winners of the local competition are eligible to compete in the second level of a three-tiered ADDY® Awards competition, the AAF District 12 ADDY® Awards which will be hosted in Salt Lake City, Utah the weekend of April 1st. AAF District 12 is comprised of AAF and Ad2 chapters in Arizona, Utah, Wyoming, Colorado, New Mexico and El Paso, Texas. District winners will be eligible for the ultimate competition, the AAF American Advertising Awards. National awards will be presented June 10th at The Roosevelt New Orleans during Admerica 2017, the American Advertising Federation’s National Conference.

The local ADDY Awards® Competition is conducted by AAF Tucson.  Proceeds from help support the Federation’s educational programs, public service projects and proactive government relations efforts. 

AAF Tucson and Ad2 Tucson are comprised of over 300 local advertising and media professionals. Both clubs work to enhance the professional development of club members, while increasing recognition for the advertising industry and giving back to the local community.  They are local affiliates of the American Advertising Federation, a national organization that represents the advertising industry in its entirety.  For information on upcoming events or becoming a member, visit

AAF Tucson 2017 Industry Achievement Award Winners Announced

March 12, 2017 – AAF Tucson has announced winners of five annual special industry recognition award honors. The awards were presented during the 36th Annual ADDY Awards® gala event at the Casino Del Sol Resort on Saturday, March 11, 2017. 

Media Sales Professional of the Year 
This award honors collaboration and partnership with the creative professionals in the market. The 2017 award recipient is Tara Hungate, Senior Account Executive for KLPX / KFMA / KCMT / KTKT at Arizona Lotus Corp. Finalists included Suzi Nomiyama, Senior Marketing Representative for Tucson Lifestyle Magazine and Patty Ruiz, General Sales Manager of KUDF TV-14 Azteca America-LM Media

Marketing Executive of the Year
This award honors excellence, professionalism and outstanding achievement in marketing. The 2017 award was presented to Cara Frank, Vice President of Marketing for Simpleview.

Creative Professional of the Year
Awarded to the most creative, the most influential, the most driven and prominent individual in the creative space. Mike McPherson, Art Director for The DesertLeaf, was the winner of this year’s award. Finalists included Robyn Frey,Creative Director of Bolchalk FReY Marketing and Chris Westin, Group Art Director at Tucson Lifestyle Magazine

Social Media Marketing Campaign of the Year
This new award recognition honors outstanding achievement and success of a social media marketing campaign. The 2017 winner was Casino Del Sol for their KISS Campaign

Digital Marketing Campaign of the Year
This new award recognition honors outstanding achievement in the digital marketing space through the successful execution of a digitally focused campaign. The 2017 winner was Madden Media for Even Jedi Need a Kissimmee Vacation. Finalists for this award were The Caliber Group for the Accelerate Diagnostics Website and Madden Media’s Stowe: A Land of Winter Wonders microsite.

AAF Tucson and Ad2 Tucson are comprised of over 300 local advertising and media professionals. Both clubs work to enhance the professional development of club members, while increasing recognition for the advertising industry and giving back to the local community.  They are local affiliates of the American Advertising Federation, a national organization that represents the advertising industry in its entirety.  For information on upcoming events or becoming a member, visit

Ad2 Tucson Public Service Project Call for Applications

The time is now! Since the early 1960s, Ad 2 chapters across the nation have been providing pro-bono advertising and marketing campaigns to non-profit organizations in their communities. Public Service campaigns are showcased for public viewing at the annual AAF National Conference. All campaigns are professionally produced and team of judges selects the campaign that best served its community each year.

AD2 Tucson accepts applications every year for local Tucson non-profits to apply for their pro-bono services.

How it Works:

  • Click here to open the Public Service Application Form

  • Once all of the applications have been returned, the Public Service Committee will review each one and call the contact listed on the form if they have any additional questions.

  • The final three applicants will be interviewed by the Public Service Committee. This interview will most likely take place in early October.

  • AD2 Tucson’s Public Service Committee will choose the top applicant.

This campaign usually lasts until the late winter and early spring. AD2 Tucson has a deadline from the National organization, so it is important that the applicant be aware of the schedule from the beginning and commit to review deadlines, etc.

The deadline for the 2016-17 Public Service Campaign has been extended to Friday, October 21, 2016.

Call for Volunteers

Interested in helping out with the Public Service Campaign? We need volunteers in all areas of advertising including marketing, public relations, design, web, photography, etc. What one thing can you do to help out?

We are going to need lots of talented people in order to make this campaign a success. Participating in the public service campaign is a great resume builder, networking opportunity, excellent way to get involved with AD2; not to mention, a very rewarding experience. We look forward to meeting you! Please email if you are interested.

2015-16 Campaign

Make Way for Books

Make Way for Books has been making a positive impact on the Tucson community for over seventeen years. As a growing non-profit in a digital age, they need updates to various marketing materials to keep pace. Ad2 Tucson, with the generous support of Crown Chimp Productions refreshed their video presence, and provided valuable consultation surrounding app, social, and online marketing efforts. Working closely with the great team at Make Way for Books, Ad2 delivered a new :30 second TV spot, to run on local broadcast networks, and a brand new mission statement video.

Past Recipients:

2015 - Make Way for Books

2014 - Iskashitaa Refugee Network

2013 - PACC Partners

2012 - Pima Council on Aging

2011 - JobPath

2010 - BICAS and Skin Cancer Institute

2009 - Angel Children’s Center

2008 - Southern Arizona Network for Down Syndrome (SANDS)

2007 - Literacy Volunteers of Tucson (LVT)

Ajinomoto Windsor, Inc. to Sponsor the 2017 National Student Advertising Competition

WASHINGTON, DC, August 22, 2016—The American Advertising Federation (AAF) is excited to announce its partnership with Ajinomoto Windsor, Inc. (AWI) as the 2017 sponsor of the National Student Advertising Competition (NSAC.) AWI has 14 brands and product lines in its portfolio and is one of the largest producers of ethnic frozen foods, including Tai Pei Frozen Asian Entrées and Appetizers.

As a leader in the frozen food category, the California-based company values new ideas and innovation. AWI recognizes the NSAC’s ability to provide thousands of fresh marketing concepts and insights from millennials on how to effectively communicate with a specific market. Over the next academic year, thousands of college students will conduct research and use their findings to customize a comprehensive solution to a real-life marketing challenge for Tai Pei.

“We are very proud to sponsor this year’s NSAC. The students who participate in this competition are among the best young marketing minds in the country and we are excited to see what insights they uncover and the creative and innovative ideas they develop,” said Warren Martin, Senior Director of Marketing at Ajinomoto-Windsor.

Every year, more than 3,000 students on campuses across the country participate in the NSAC, with each school competing first at the district level before moving on to a semi-final round. From there, the eight best campaigns vie for the national title at AAF’s national conference, ADMERICA, which will be held in New Orleans, June 8-10, 2017. 

“Ajinomoto Windsor values innovation and promotes teamwork and high-performance. The brand is perfectly aligned with the goals of the NSAC and we’re extremely excited to have them as our 2017 sponsor,” said Constance Cannon Frazier, Chief Operating Officer, American Advertising Federation. “We are confident that the insights provided by our teams will help increase AWI’s brand awareness and strengthen Tai Pei’s brand loyalty.”

To learn more about how to start an AAF college chapter and participate in NSAC, please click here or contact Laetitia Brock via email or at (202) 898-0089.  

 About the American Advertising Federation
The American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and summer AdCamps for high school students. For more information on the full range of the AAF's programming, visit For the latest news and updates, connect with us on  and LinkedIn, and follow us on  and Instagram.  

About Ajinomoto Windsor, Inc. 
Ajinomoto Windsor was proudly established in 2015 after Windsor Foods became a member of the Ajinomoto Co. The company markets high-quality specialty frozen foods for consumers, commercial restaurants, and foodservice operators from 10 plants in 8 States. From Asian to Mexican to Italian, Ajinomoto Windsor is the brand leader among the largest categories of ethnic frozen foods, and across every distribution channel including foodservice, grocery, warehouse club and custom manufacturing. 

AAF National Logo

Tucson Advertising Hall of Fame Announces 3 new inductees & 2016 Next Generation Award Winner

The Tucson Advertising Federation Education Foundation (TAFEF), in conjunction with American Advertising Federation Tucson (AAFT) has announced that Mary Rowley, Jackson Boelts and Rick Rose will be inducted into the Tucson Advertising Hall of Fame.  Additionally, James Patrick has been selected to receive the Next Generation Award.

The Hall of Fame and Next Generation Awards will be presented on Wednesday, September 14, at Vivace Restaurant. Net proceeds from the event will benefit the TAFEF Scholarship Fund, which awards annual scholarships to college students in advertising related fields.

The Hall of Fame seeks to recognize the very best among Southern Arizona marketing and advertising professionals who have led, mentored and inspired others to succeed in this industry, while preserving the legacy of our past and promise of our future through the next generation. 

The Next Generation Award, founded in 2014, recognizes those outstanding advertising individuals, age 40 and younger, who are making a significant impact on the industry through their leadership, career achievements, community contributions and inspiration to others to excel.

The American Advertising Federation Tucson (AAFT) serves as a collaborative hub for a full spectrum of industry experts and brings together today’s leaders and tomorrow’s stars from the fields of advertising, marketing, communications, interactive and media.

The Hall of Fame Awards/Next Generation event will take place on September 14th at Vivace Restaurant, 6440 N. Campbell Avenue, from 5:30 to 7:30, and is open to the public.  For additional information on this year’s inductees and tickets, visit

Tucson Advertising Federation Educational Foundation

AAF Tucson is a strong supporter of education and has endowed an educational fund to support young professionals entering our industry. Scholarships and internships are awarded annually to local students to support their education, promote partnerships with local companies and to encourage new emerging talent to become part of our local professional community.

The Tucson Advertising Federation Educational Foundation (TAFEF) was established as a 501(c)3 non-profit organization to oversee the educational endowment fund. You can support TAFEF and our next generation of advertising professionals with a tax deductible contribution. Contact us for more information.

The AAF Tucson Media Partnership Program

AAF Tucson has partnered with select nonprofit organizations since 2000 to promote them and their services to the community through multi-media public service advertising campaigns.  Our non-profit beneficiaries currently include Girl Scouts of Southern Arizona , Tucson Children's Museum, Tu Nidito and the University of Arizona College of Science (See Tucson)

The program is truly a community partnership and could not work without the support and generosity of our media partners. The results have been outstanding, with well over $5 million donated in advertising support. Our bilingual public service advertising campaign done for United Way of Tucson and Southern Arizona was the largest PSA project ever conducted in Southern Arizona.

With the inception of the media partnership program, AAF Tucson created a sustaining Educational Endowment Fund. Scholarships have been awarded annually to Student Advertising Federation members of Southwest University of Visual Arts, The Art Institute of Tucson, Pima Community College and University of Arizona. A Multicultural Advertising Education Scholarship has also been awarded annually. In 2013, an Internship Program was created to provide even greater benefits to AAF chapter students through paid industry related work experience.

AAF Tucson has received national recognition and been awarded for Public Service in the AAF National Club Achievement Competition for the program, which has also served as a model for other AAF chapters across the country. 

Our most sincere thanks goes to these members and local media companies who have participated in the AAF Tucson Media Partnership Program:

Arizona Daily Star
Biz Tucson
Bolchalk FReY Marketing
Cumulus Media
Cox Media
The DesertLeaf 
Film Creations
Godat Design
Good News Communications
KHRR Telemundo
Fox 11-KMSB / MyNet 18-KTTU

KUVE Univision
Labrecque Creative Sound
Lotus Communications
Madden Media
Scripps Broadcasting
Steven Meckler Photographer

Strongpoint Marketing
Tucson Local Media
Tucson Lifestyle Magazine


Entry Title: A Chair Named Clarity

Crown Chimp Productions

Gold ADDY® Award, Best of Show
Award Category: Digital Advertising - Video
Client: Allsteel/BMWDesignWorksUSA

Nickolas Duarte, director/executive producer
Drew Grubich, co-writer
Matthew King, editor
Oscar Rivera, director of photography
Chris Koval, talent
Fred Lux, talent
To-Ree-Nee Wolf, talent
Margoth Barrera-Murrin, producer
Lawannah Curry, talent
Jay Petersen, talent
Jason Huggins, voice over