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Simpleview Announces New Senior Leadership Addition

TUCSON, Ariz. (January 22, 2018) - Simpleview is proud to announce a new addition to their senior leadership team. Jason M. Swick has been promoted from within to Vice President of Digital Marketing.

"Jason’s guidance and hard work have led our digital marketing team to see exceptional growth and offer more services than ever with incredible value to our DMO customers—from content creation and marketing automation, to Conversion Rate Optimization, which Jason’s team just launched out of beta in 2017,” said Scott Wood, Chief Operating Officer at Simpleview.

“He’s not only been a driving force behind Simpleview’s growth, he’s done an exemplary job reaching across department lines to engage with other teams and synchronize people and processes,” added Scott. “This kind of teamwork and communication epitomizes our core values. Jason’s proven he is a leader in digital marketing, and that he has the ability to move our customers’ destination marketing efforts successfully forward—and take Simpleview forward—in his new role.”

Jason joined the Simpleview team in 2010 as a Digital Media Specialist. He quickly moved up to Director of Digital Marketing. Under his direction, Simpleview’s Digital Marketing team grew from 15 to 35 in a year’s time to accommodate growing customer needs for engaging website content, efficient and effective marketing automation, plus website optimization, conversion optimization, paid media, and business intelligence services. In his new role, Jason will focus strategy for the digital marketing department and continue to develop and refine targeted solutions for Simpleview’s DMO clients. He’ll also be engaging with customers and colleagues while representing Simpleview digital marketing services at travel and tourism industry trade shows.

Simpleview’s Search Engine Marketing department evolved into the much more comprehensive Digital Marketing department at the start of 2017, adding services and staff dedicated to helping our DMO clients adapt to the changing landscape of consumer behavior and an increasingly digital and mobile-first world. Similarly, the expansion of Simpleview's senior leadership team over the past year—Jason is the third VP added to the group in just over a year’s time—will enhance the company's ability to meet the needs of our growing global customer base while we continue to provide innovative technology solutions for convention bureaus and tourist boards worldwide.

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Simpleview employs 200+ staff and works with over 530+ customers in North America and around the world, from meeting and vacation destinations the size of Paducah, Ky (population 25,018), to 16 of the top-20 meeting destinations in the U.S., to the country of Norway. www.simpleviewinc.com