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2017 Creative Professional of the Year

Mike McPherson
Art Director
The DesertLeaf

Mike McPherson is the Art Director for the DesertLeaf magazine. He has held
that position for almost 24 years. During his time there, the Leaf has grown
from a Catalina Foothills community newspaper to a respected, mature magazine.
Because of an eclectic content and oversized format, Mike has been able
to “push” designs that may not be traditional solutions for some magazines.
With assistance from the DesertLeaf staff he continues to meet the creative
challenges of a monthly publication.

Prior to the DesertLeaf he worked for several advertising agencies and design
fi rms in Tucson, Phoenix and Flagstaff. He also owned a small graphic design
studio locally. During his 32+ years as a graphic designer, Mike has won numerous
design awards and been recognized for his talents.

Finalists:

Robyn Frey
Robyn Frey
Creative Director
Bolchalk FReY Marketing

Since joining Bolchalk FReY Marketing in 1982, Robyn has used her versatile creative talents to create images and messages that guide clients to their desired goals in marketing their products and services. Robyn and her creative design team have won hundreds of design awards in Tucson, Arizona and nationally.

A native of North Carolina, Robyn has a BFA in Graphic Design from the University of Georgia. She was an artist for the University of Georgia College of Veterinary Medicine and served as Art Director at Bernard Hodes Advertising. She received the Phyllis Ehlinger Women of Excellence Award in 2010 from the American Advertising Federation Tucson.

Chris Westin
Chris Westin
Art Director
Tucson Lifestyle Magazine

Chris Westin is the consummate professional. His work as a magazine designer has
garnered many ADDY awards — from covers to layouts — for Tucson Lifestyle
magazine.

He has been associated with Tucson Lifestyle for more than 15 years, starting out as
the magazine’s Advertising Art Director. A few years later, he took over editorial
duties, as well as participating in marketing campaigns.

Associate Art Director Matthew Kauffman describes Chris as “a naturally creative
person who consistently provides a high caliber of work. His positive attitude
evokes confidence and motivates others. He constantly strives to keep editorial
features from appearing stagnant, always keeping his eye on the prize — ensuring
that Tucson Lifestyle, as well as its sister publication Tucson Lifestyle Home &
Garden, looks fresh, trendy and reader friendly.”

“Chris’ vital role in the look and production of the magazine can’t be overstated,”
according to the magazine’s Publisher Doug Burke. Editor-in-Chief Sue Giles tips her
hat to Chris for his problem-solving abilities and his insistence on a high standard of
excellence. And he has overseen numerous re-designs of the magazine and its
website.”