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AAF Tucson ADDY Awards® Winners to be honored March 3, 2018

AAF Tucson will honor our local market’s best in creative advertising on Saturday, March 3, 2018 at the Casino Del Sol Resort during its themed celebration, Love Me Tucson.

Winners’ notifications and invitations are out for the event, which will showcase the area’s outstanding advertising creative work from 2017. The event begins at 6 pm with a cocktail reception and winners’ gallery displays, followed by dinner, presentation of awards, and an after-party until Midnight. Musical entertainment and dancing will kick-off and close out the evening.

Judges have chosen winners from 242 interactive, digital, broadcast and print entries submitted by local agencies, businesses and individuals from throughout Tucson and Southern Arizona, as well as AAF University and college students.

Reservation rates for the gala event are currently $85 for AAF members, $100 for non-members and $65 for Ad2 Tucson / Emeritus members and students. Reservations must be completed and paid for in advance online at aaftucson.org.

Event proceeds will fund local education and non-profit initiatives, including the Tucson Advertising Federation Educational Foundation and AAF Student internship program. A portion will also be donated directly to Ad 2 Tucson’s annual Public Service Project 2018 beneficiary, Integrative Touch for Kids (ITK)*.

The Tucson competition is sponsored by AAF Tucson and Ad2 Tucson, joint member trade associations comprised of local advertising, marketing, public relations, media and design professionals. Proceeds from the ADDY Awards help support educational programs, public service projects and proactive government relations efforts of both chapters.

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For media credentials to cover the AAF Tucson ADDY Awards event, contact Pearl Ford-Fyffe at membership@aaftucson.org.

*Integrative Touch for Kids was founded in 2005 to minimize suffering of children with serious illnesses and special needs undergoing hospital treatment. ITK’s integrative healing therapies reach 3,500 people each year, through various individual and group programs all free of charge. Therapies include massage and bodywork, reflexology, sound healing, energy, play, art and movement therapies. All are focused on improving the lives of the children and their entire families. The new ITK advertising campaign, developed by Ad 2 Tucson, will be debuted soon.

American Advertising Federation Tucson
and Ad2 Tucson are comprised of more than 300 local advertising professional members. These non-profit trade associations work to enhance the professional development of club members and recognition for the advertising industry while raising funds to support advertising education initiatives and the local community. Both groups are local affiliates of the American Advertising Federation, a national organization that represents all aspects of the advertising industry.  For information on upcoming events, or on joining one of these groups, visit aaftucson.org

The American Advertising Federation is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry: advertisers, agencies, media and suppliers. Headquartered in Washington, D.C., AAF acts as the "Unifying Voice for Advertising." Its membership includes corporate members comprising some of the nation’s leading advertisers, advertising agencies, and media companies; a national network of more than 170 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members.

The American Advertising Awards (AKA ADDY Awards®) is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. More information is available at AAF.org.

2018 Duplicate ADDY Award Trophy Order Form

After the Basics – One Day Photo Seminar

When: Saturday, March 17th, 9 am to 5 pm.

Where: Steven Meckler Photography Studio 121 S. 4th Avenue

http://www.mecklerphotography.com/seminar/

Click here to register now

Through slideshows, critiques and student discussions you will come away with the knowledge and vision of what strong composition and skilled use of lighting contributes to making a great photo.

If you want to make compelling photos by design not just luck, this seminar is for you. This is an intermediate through advanced photo course in a day for those who know how to use their camera and want to get the most out of it. We will analyze many of Steven’s images and critique participant’s work. The presentations will involve important concepts of composition,
light, and all the many decisions that go into making a photo.

Discussions will range from the best lens choices to choosing the optimal time of day to shoot, and much more. Get a glimpse behind the scenes of a professional photographer’s life, studio
and equipment. Put down your camera, channel your imagination, and learn from a day that explores the nuances of creative technique.

This is an event packed with information and important tips about all facets of photography. At the heart of the seminar is critical thinking about why you’re making photos and how you accomplish your perfect image. By looking at some of Steven’s commercial and editorial images, we can ask the important “why” questions and discuss the basic principles involved in 
capturing an engaging image.

You’ll be in a comfortable, focused and creative classroom at Steven Meckler’s studio.

For complete details, see the seminar flyer.

Steven Meckler came to Tucson by way of Brooklyn, New York. He developed his love of photography in high school and graduated from the State University of New York at Stony Brook. After a stint as a medical photographer at Sloan-Kettering Memorial Hospital in Manhattan, Steven moved west and set up his studio in downtown Tucson. He first focused on building a solid commercial photography business with clients such as JC Penney, Intel, IBM, Pella Windows, New York Magazine and Phoenix Home & Garden, among many others. But the core of his success comes from the many local businesses, ad agencies and magazines he has had the pleasure of working with over the last thirty-plus years.

Steven was an adjunct professor of digital photography at Pima Community College for 14 years and has taught workshops and continuing education classes for high school photo teachers through the Arizona Department of Education. He also coordinates and teaches an annual series of photography workshops for Tucson high school photo students.

Simpleview Announces New Senior Leadership Addition

TUCSON, Ariz. (January 22, 2018) - Simpleview is proud to announce a new addition to their senior leadership team. Jason M. Swick has been promoted from within to Vice President of Digital Marketing.

"Jason’s guidance and hard work have led our digital marketing team to see exceptional growth and offer more services than ever with incredible value to our DMO customers—from content creation and marketing automation, to Conversion Rate Optimization, which Jason’s team just launched out of beta in 2017,” said Scott Wood, Chief Operating Officer at Simpleview.

“He’s not only been a driving force behind Simpleview’s growth, he’s done an exemplary job reaching across department lines to engage with other teams and synchronize people and processes,” added Scott. “This kind of teamwork and communication epitomizes our core values. Jason’s proven he is a leader in digital marketing, and that he has the ability to move our customers’ destination marketing efforts successfully forward—and take Simpleview forward—in his new role.”

Jason joined the Simpleview team in 2010 as a Digital Media Specialist. He quickly moved up to Director of Digital Marketing. Under his direction, Simpleview’s Digital Marketing team grew from 15 to 35 in a year’s time to accommodate growing customer needs for engaging website content, efficient and effective marketing automation, plus website optimization, conversion optimization, paid media, and business intelligence services. In his new role, Jason will focus strategy for the digital marketing department and continue to develop and refine targeted solutions for Simpleview’s DMO clients. He’ll also be engaging with customers and colleagues while representing Simpleview digital marketing services at travel and tourism industry trade shows.

Simpleview’s Search Engine Marketing department evolved into the much more comprehensive Digital Marketing department at the start of 2017, adding services and staff dedicated to helping our DMO clients adapt to the changing landscape of consumer behavior and an increasingly digital and mobile-first world. Similarly, the expansion of Simpleview's senior leadership team over the past year—Jason is the third VP added to the group in just over a year’s time—will enhance the company's ability to meet the needs of our growing global customer base while we continue to provide innovative technology solutions for convention bureaus and tourist boards worldwide.

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Simpleview employs 200+ staff and works with over 530+ customers in North America and around the world, from meeting and vacation destinations the size of Paducah, Ky (population 25,018), to 16 of the top-20 meeting destinations in the U.S., to the country of Norway. www.simpleviewinc.com

TAHSGDC 2018 Contest Projects Request for Proposal

 

ADEN Members, 

We are looking for potential customers who can provide the projects for our regional competition, coming up on February 2 at PCC West. Any local businesses who might want to use student-made work in real-world scenarios are welcome to apply by filling out the attached form. We do request that they provide some sort of prize to the winning student(s). 

Our final 3 projects (selected from entries here) for competition day will be determined by the teacher committee at our upcoming meeting. 

If you know of local businesses who might be interested, please share this message with them. 

Thanks to anyone who can submit potential projects to us for the event!

If you have questions, feel free to contact me. 

Regards, 

Michael Srsen
msrsen@pimajted.org
 
Customer Proposal: TAHSGDC 2018 Contest Projects
Fill out form

The Community Food Bank of Southern Arizona Appreciates Your Support This Holiday Season

December 11, 2017

Dear members of AAF and Ad 2 Tucson, 

You've just done a remarkable thing.

You've made sure that eight-year-old Olivia gets to eat breakfast this morning. She has cereal with milk and apple juice, and before she leaves for school, her mom hands her a special treat: a banana. 


"Sometimes I don't eat breakfast because there's no food," said Olivia. "I like the days when there's food. I feel happy."

Your gift of $124, plus $330 in event proceeds contributed to the Community Food Bank of Southern Arizona is already at work making sure that kids like Olivia always have food. You're giving Olivia more than a healthy breakfast - you're giving her hope, comfort and the chance to be a kid. 

Thank you, AAF Tucson and Ad 2 Tucson members, for joining us at the 2017 Tucson Mingle Bells event, and for stepping up to help people like Olivia right here in southern Arizona. You are changing lives!

Sincerely, 

Michael McDonald, CEO
Community Food Bank of Southern Arizona

37th Annual Tucson ADDY Awards Competition Call for Entries

December 1, 2017 – AAF Tucson has issued a Call for Entries for the 37th Annual Tucson ADDY Awards Competition. This competition recognizes exceptional advertising created in the Tucson metropolitan and Southern Arizona market. The local component of AAF’s American Advertising Awards, the Tucson ADDY Awards honor advertising creative excellence in all media including print, broadcast, interactive, out-of-home and public service advertising, with professional and student categories of competition. Rules and Categories documents are available for download now.  

The entry deadline is Wednesday, January 10, 2018 at 3 pm. Physical entries will be accepted between 9 am and 3 pm at Steven Meckler Photography, located in downtown Tucson at 121 S. 4th Ave. The competition is open to all professionals and students. Members of AAF Tucson & Ad2 Tucson receive discounted entry fees. For details and entry instructions, visit the local ADDY® Awards competition page.

A distinguished judging panel of advertising creative executives from markets across the country will gather in Tucson the weekend of January 27, 2018 to select winners from an anticipated 300+ entries. To be eligible for consideration of an ADDY Award®, all work must have been published or aired in the calendar year of 2017.

The 37th Annual Tucson ADDY Awards winners will be honored during a special themed celebration event, “Love Me Tucson” on Saturday, March 3, 2018 at The Casino Del Sol Resort.

Local Gold and Silver ADDY winners will be eligible to compete in the second level of the three-tiered American Advertising Awards Competition, the AAF District 12 ADDY Awards, which will be hosted in Phoenix April 2018. District Gold and Silver winners will then be eligible in the ultimate competition, the national American Advertising Awards. National winners will be announced June 9, 2018 by the American Advertising Federation during the annual national conference, Admerica! At the Hilton Hotel in Chicago, IL. 


American Advertising Federation Tucson and Ad2 Tucson are comprised of more than 300 local advertising professional members. These non-profit trade associations work to enhance the professional development of club members and recognition for the advertising industry while raising funds to support advertising education initiatives and the local community. Both groups are local affiliates of the American Advertising Federation, a national organization that represents all aspects of the advertising industry. For information on upcoming events or on joining one of these groups, visit www.aaftucson.org.  For a complete list of the 2017 AAF National ADDY® Awards winners, visit http://winners.americanadvertisingawards.com/awards2017/


The American Advertising Federation is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry: advertisers, agencies, media and suppliers. Headquartered in Washington, D.C., AAF acts as the "Unifying Voice for Advertising." Its membership includes corporate members comprising some of the nation’s leading advertisers, advertising agencies, and media companies; a national network of more than 170 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. 

Ad 2 Tucson - Public Service Campaign Survey

Each year, Ad 2 gives back to the Tucson community through our Public Service Campaign, where we partner with a local nonprofit to provide an advertising and marketing campaign free of charge for the organization. We appreciate you taking the time to complete this survey for our research.

Please answer questions to the best of your ability. All responses will remain anonymous. 

Click here for our survey.

Take a Break From Holiday Stress With a Workshop on Mindfulness

Comfort & Joy: A Mindfulness Workshop for the Holidays will be held December 6, 2017, at Exo’s Southern Arizona Workspace, 403 N. 6th Avenue, Tucson, AZ 85705 at 6:30 PM.

This 90-minute self-care workshop will teach attendees the tools needed to stop holiday stress in its tracks and create space for peace this season.

Leading this seminar is Kelly Spartonos, a transformational coach, mindfulness teacher and licensed therapist. Attendees will be guided through meditations, instructed on how to manage stress and will learn how to reconnect with joy.

Registration and additional details about the event are available at www.YouInFocusConsulting.com

For more information, please contact kelly@youinfocusconsulting.com 

Tucson winner of the 2017 AAF National American Advertising Awards Competition Announced

TUCSON, AZ (June 15, 2017) – One local professional brought home an award from the American Advertising Federation’s (AAF) American Advertising Awards competition, held recently in Washington, D.C. with a distinguished judging panel of advertising professionals from across the country. His work earned eligibility after winning among entrants from throughout Arizona, Colorado, New Mexico, Utah, Wyoming and El Paso, Texas in the AAF District 12 competition.


The AAF Tucson winners then entered the national AAF competition, which included entries from professionals and students from 180 federation clubs throughout the United States. AAF announced results of the national competition judging at the National American Advertising Awards gala event held Saturday, June 10th in New Orleans, Louisiana during the 2017 AAF National Conference, Admerica.

Steven Meckler Photographer received a National Silver ADDY Award® for his entry titled School Lunch Trays done forEdible Baja Magazine. The entry also won Gold ADDY Awards® in the local and District level competitions. 


AAF Tucson & Ad 2 Tucson

Award-winning American Advertising Federation Tucson and Ad 2 Tucson boast 400 local advertising professional members. These non-profit trade associations work to enhance the professional development of club members and support recognition for the advertising industry, while supporting the local community and raising funds for advertising education initiatives including internships and scholarships. They are local affiliates of the American Advertising Federation and Ad 2 National, organizations that represent all aspects of the advertising industry.  For information on upcoming events or on joining either of these associations, visit www.aaftucson.org.

2017 AAF National Advertising Hall of Achievement Inductees Announced

WASHINGTON, DC, June 13, 2017—Marking 25 years of celebrating outstanding achievements in the advertising industry, the AAF Advertising Hall of Achievement’s distinguished Council of Judges elected seven new industry superstars for induction into the Advertising Hall of Achievement Class of 2017. Leaders from Beats by Dr. Dre, BBDO SF, JP Morgan Chase, Kimberly-Clark Corporation, STORY, Twitter and UM/J3 will be honored at the 25th Annual Induction Ceremonies and Luncheon on Thursday, November 2, at the historic Fairmont San Francisco atop Nob Hill. San Francisco recognizes both the pioneering nature of these honorees, and the ever-growing convergence between our industry and Silicon Valley.

The inductees of the 25th Class are: Karna Crawford, Managing Director, Marketing Strategy and Digital–Consumer Bank, JP Morgan Chase; Matt Derella, Global Vice President, Twitter Client Solutions; Matt Miller, Chief Creative Officer, BBDO San Francisco; Erin Quintana, Executive Vice President, Client Managing Partner, UM/J3; Rachel Shechtman, Founder and CEO, STORY; Jason White, Global Head of Marketing, Beats by Dr. Dre; and Lizette Williams, Multicultural Marketing Leader, North America, Kimberly-Clark Corporation.

Williams will also be presented with the esteemed Jack Avrett Volunteer Spirit Award. Since 1996, this award has recognized an inductee who has demonstrated an exceptionally high commitment to public service and the betterment of both the advertising industry and the larger community.

“Working with such a distinguished and varied group of judges to elect this year’s inductees was inspirational,” said Tara Walpert Levy, Chair of the 25th Advertising Hall of Achievement and Vice President, Agency and Media Solutions for Google. “It was a privilege to see such a diverse range of perspectives and backgrounds in both our judges and in this outstanding class of inductees based on an extensive submission, vetting, and selection process. This year's inductees range widely in who they are, where they've been, and what they do. What each has in common is a remarkable blend of professional skill, passion, and creativity. They are truly the best of the best, proving that the future of our industry is in very good hands.”

"What amazed me about the candidates for the Advertising Hall of Achievement this year was their broad range of experiences and impressive contributions to our industry.  This year's inductees all have been extremely adept at leading through change and reflect a diverse set of perspectives that will continue to make a big impact on how our industry evolves for years to come," added Heidi Browning, Vice Chair of the 25th Advertising Hall of Achievement and Executive Vice President and Chief Marketing Officer of the NHL. “On behalf of the San Francisco advertising, marketing and technology community, we are honored to host the Advertising Hall of Achievement Awards and celebrate the achievements of these remarkable inductees.”

The Advertising Hall of Achievement, a bicoastal event, has long been the gold standard in recognizing top advertising thought leaders age 40 and younger and is operated by the American Advertising Federation (AAF), the same organization that operates the Advertising Hall of Fame. For 25 years, the Advertising Hall of Achievement, remains the premier industry event to recognize young, talented individuals who are making a significant impact in the advertising industry and through philanthropic work in their communities. The impressive alumni network includes 167 members with expertise spanning the entire spectrum of the advertising industry including clients, agencies, media and tech. The event hosts over 600 C-suite and senior level advertising and business leaders and is the second-largest fundraiser for the Federation providing a vital source of funding to continue the wide range of educational, multicultural, and advocacy initiatives that are vital to the industry.

Individual tickets, tables and information on sponsorships and program advertising opportunities are now available at aaf.org/ahoa or contact Lisa Rubin at lrubin@aaf.org.

 


About the American Advertising Federation

The American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamps for high school students.