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Local 2018 AAF District 12 American Advertising Awards® Winners Announced

American Advertising Federation District 12 has completed judging of the 2018 American Advertising Awards competition this past weekend, hosted in Phoenix, AZ with a distinguished judging panel of advertising creative professionals from across the United States. The District competition included a total of 354 entries from advertising federation clubs throughout Arizona, New Mexico, Colorado, Utah, Wyoming and El Paso, Texas. 

American Advertising Federation Tucson forwarded 47 local Gold and Silver ADDY award-winning entries from their awards event held on March 3, 2018.  Of those entries, five professional entries received District ADDY Award® recognition. 

Crown Chimp Productions won two District SILVER ADDY Awards for Trouble Will Find Her” entered in the Webisode and Cinematography categories. Crown Chimp Productions also earned District SILVER ADDY Awards for A Conversation and Rejoice! in the Cinematography category. 

Larry Gaurano Photography also received a District SILVER ADDY Award for Too Many Cooks in the Kitchen done in the Digitally Enhanced Photography category. 

Gold and Silver ADDY Award winning entries from the District 12 competition are eligible to compete in the AAF National American Advertising Awards competition, which will be judged in May. The final tier of awards will be announced during the national awards gala event on Friday, June 8th at The Chicago Hilton, as part of the 2018 AAF National Conference, ADMERICA!

LORI LIEBER GRAPHIC DESIGN MOVING SALE!

Lori Lieber Graphic Design is moving after 20 years in a great barrio location. 

The official sale is May 19-20, with pre-sale the evening of May 18 (wine and finger goodies). Custom-made desks, chairs, tables, lots of art and jewelry and fun stuff, Apple monitors, small scanner, Epson 2200 printer, plus much miscellaneous. 

The office space, called La Concha, will be available and is a great open space for designers and others. About 800 sq. ft. with a large front room, back room great for storage, off-street parking for two. Bring your dog to work – landlord lives next door and their dog will need a new friend to hang out with. 


Don’t want to wait until the sale? Call anytime, 520-884-4268.

CALL FOR NOMINATIONS: AAF Hall of Achievement Awards

The Tucson Advertising Federation Educational Foundation is now accepting nominations for this year's local AAF Hall of Achievement Awards
Deadline for Nominations: May 7, 2018

Advertising Hall of Fame: 
The Tucson Advertising Hall of Fame Award was founded in 1986 as Tucson’s Advantage to recognize the meaningful contributions of local professionals to the Tucson advertising community and to preserve the legacy of the past and it’s connection to the future.  The initial inductees were members of the original Tucson Ad Club who represented a wide variety of industry disciplines including the media (broadcasting and sales), public relations, marketing, advertising agencies and business. New inductees are added each year during the annual Hall of Achievement awards ceremony. Advertising Hall of Fame Nomination Form


Next Generation Award:
 

Recognizing advertising professionals age 40 and younger who are making a significant impact on the industry through their leadership, career achievements and personal qualities, which also inspires others to excel. Industries include media, design and advertising. A new inductee will be honored each year during the annual Hall of Achievement awards ceremony. Next Generation Award Nomination Form

AAF Silver Medal: 

The American Advertising Federation's Silver Media Award Program is a nationally recognized award that honors men and women who have made outstanding contributions to advertising and have been active in furthering the industry's standards, creative excellence, and responsibility in areas of social concern. The award is bestowed upon a locally well-known person for their life-long contributions to advertising and the community. A new inductee will be honored each year during the annual Hall of Achievement awards ceremony. AAF Silver Medal Award Nomination Form.

Selection criteria are outlined in the nomination forms for each award recognition.

Please send all nominations to info@tafef.org

Save the date!

The 2018 Advertising Hall of Achievement Awards Ceremony
Thursday, September 6, 2018 at Hacienda Del Sol

Tucson 2018 ADDY Awards® Winners Announced

March 5, 2018 Tucson, AZ – AAF Tucson honored its 2018 ADDY Awards competition winners at a black-tie gala, “Love Me Tucson” on March 3, 2018 at Casino Del Sol Resort. A total of 242 entries competed in 125 categories, with 67 Gold, Silver and Bronze awards presented. 

In addition, two Judge’s Choice awards went to Sonder Agency for Find Your Fight Social Campaigndone for Boxing Incorporated in the Social Media Campaign category and for Fukushu Branding done for Fukushu Restaurant Concepts in the Logo Design category. A Judge’s Choice award was also presented to James Patrick Photography for Stalking the Shot done for Golf Magazine in the Color Photography category.

The professional Best of Show award in was presented to Steven Meckler Photographer for Chef Travis Peters done for Edible Baja Arizona in the Color Photography category.

The Student Best of Show award went to Andre Rocha from the University Of Arizona for AZ Men's Soccer Social Media in the Art Direction category.

All Gold and Silver ADDY Awards winners of the local competition are eligible to compete in the second level of a three-tiered ADDY Awards competition, the AAF District 12 ADDY Awards which will be hosted in Phoenix, Arizona the weekend of April 7th. AAF District 12 is comprised of AAF and Ad2 chapters in Arizona, Utah, Wyoming, Colorado, New Mexico and El Paso, Texas. District winners will be eligible for the ultimate competition, the AAF American Advertising Awards. National awards will be presented June 9th at The Hilton Chicago during Admerica 2018, the American Advertising Federation’s National Conference.

The local ADDY Awards competition is conducted by AAF Tucson.  Proceeds from help support the Federation’s educational programs, public service projects and proactive government relations efforts.

AAF Tucson and Ad 2 Tucson are comprised of over 300 local advertising and media professionals. Both clubs work to enhance the professional development of club members while increasing recognition for the advertising industry and giving back to the local community.  They are local affiliates of the American Advertising Federation, a national organization that represents the advertising industry in its entirety.  For information on upcoming events or becoming a member, visit www.aaftucson.org.


Online Gold Winners Gallery

Online 2018 Winners List

AAF Tucson ADDY Awards® Winners to be honored March 3, 2018

AAF Tucson will honor our local market’s best in creative advertising on Saturday, March 3, 2018 at the Casino Del Sol Resort during its themed celebration, Love Me Tucson.

Winners’ notifications and invitations are out for the event, which will showcase the area’s outstanding advertising creative work from 2017. The event begins at 6 pm with a cocktail reception and winners’ gallery displays, followed by dinner, presentation of awards, and an after-party until Midnight. Musical entertainment and dancing will kick-off and close out the evening.

Judges have chosen winners from 242 interactive, digital, broadcast and print entries submitted by local agencies, businesses and individuals from throughout Tucson and Southern Arizona, as well as AAF University and college students.

Reservation rates for the gala event are currently $85 for AAF members, $100 for non-members and $65 for Ad2 Tucson / Emeritus members and students. Reservations must be completed and paid for in advance online at aaftucson.org.

Event proceeds will fund local education and non-profit initiatives, including the Tucson Advertising Federation Educational Foundation and AAF Student internship program. A portion will also be donated directly to Ad 2 Tucson’s annual Public Service Project 2018 beneficiary, Integrative Touch for Kids (ITK)*.

The Tucson competition is sponsored by AAF Tucson and Ad2 Tucson, joint member trade associations comprised of local advertising, marketing, public relations, media and design professionals. Proceeds from the ADDY Awards help support educational programs, public service projects and proactive government relations efforts of both chapters.

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For media credentials to cover the AAF Tucson ADDY Awards event, contact Pearl Ford-Fyffe at membership@aaftucson.org.

*Integrative Touch for Kids was founded in 2005 to minimize suffering of children with serious illnesses and special needs undergoing hospital treatment. ITK’s integrative healing therapies reach 3,500 people each year, through various individual and group programs all free of charge. Therapies include massage and bodywork, reflexology, sound healing, energy, play, art and movement therapies. All are focused on improving the lives of the children and their entire families. The new ITK advertising campaign, developed by Ad 2 Tucson, will be debuted soon.

American Advertising Federation Tucson
and Ad2 Tucson are comprised of more than 300 local advertising professional members. These non-profit trade associations work to enhance the professional development of club members and recognition for the advertising industry while raising funds to support advertising education initiatives and the local community. Both groups are local affiliates of the American Advertising Federation, a national organization that represents all aspects of the advertising industry.  For information on upcoming events, or on joining one of these groups, visit aaftucson.org

The American Advertising Federation is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry: advertisers, agencies, media and suppliers. Headquartered in Washington, D.C., AAF acts as the "Unifying Voice for Advertising." Its membership includes corporate members comprising some of the nation’s leading advertisers, advertising agencies, and media companies; a national network of more than 170 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members.

The American Advertising Awards (AKA ADDY Awards®) is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. More information is available at AAF.org.

2018 Duplicate ADDY Award Trophy Order Form

After the Basics – One Day Photo Seminar

When: Saturday, March 17th, 9 am to 5 pm.

Where: Steven Meckler Photography Studio 121 S. 4th Avenue

http://www.mecklerphotography.com/seminar/

Click here to register now

Through slideshows, critiques and student discussions you will come away with the knowledge and vision of what strong composition and skilled use of lighting contributes to making a great photo.

If you want to make compelling photos by design not just luck, this seminar is for you. This is an intermediate through advanced photo course in a day for those who know how to use their camera and want to get the most out of it. We will analyze many of Steven’s images and critique participant’s work. The presentations will involve important concepts of composition,
light, and all the many decisions that go into making a photo.

Discussions will range from the best lens choices to choosing the optimal time of day to shoot, and much more. Get a glimpse behind the scenes of a professional photographer’s life, studio
and equipment. Put down your camera, channel your imagination, and learn from a day that explores the nuances of creative technique.

This is an event packed with information and important tips about all facets of photography. At the heart of the seminar is critical thinking about why you’re making photos and how you accomplish your perfect image. By looking at some of Steven’s commercial and editorial images, we can ask the important “why” questions and discuss the basic principles involved in 
capturing an engaging image.

You’ll be in a comfortable, focused and creative classroom at Steven Meckler’s studio.

For complete details, see the seminar flyer.

Steven Meckler came to Tucson by way of Brooklyn, New York. He developed his love of photography in high school and graduated from the State University of New York at Stony Brook. After a stint as a medical photographer at Sloan-Kettering Memorial Hospital in Manhattan, Steven moved west and set up his studio in downtown Tucson. He first focused on building a solid commercial photography business with clients such as JC Penney, Intel, IBM, Pella Windows, New York Magazine and Phoenix Home & Garden, among many others. But the core of his success comes from the many local businesses, ad agencies and magazines he has had the pleasure of working with over the last thirty-plus years.

Steven was an adjunct professor of digital photography at Pima Community College for 14 years and has taught workshops and continuing education classes for high school photo teachers through the Arizona Department of Education. He also coordinates and teaches an annual series of photography workshops for Tucson high school photo students.

Simpleview Announces New Senior Leadership Addition

TUCSON, Ariz. (January 22, 2018) - Simpleview is proud to announce a new addition to their senior leadership team. Jason M. Swick has been promoted from within to Vice President of Digital Marketing.

"Jason’s guidance and hard work have led our digital marketing team to see exceptional growth and offer more services than ever with incredible value to our DMO customers—from content creation and marketing automation, to Conversion Rate Optimization, which Jason’s team just launched out of beta in 2017,” said Scott Wood, Chief Operating Officer at Simpleview.

“He’s not only been a driving force behind Simpleview’s growth, he’s done an exemplary job reaching across department lines to engage with other teams and synchronize people and processes,” added Scott. “This kind of teamwork and communication epitomizes our core values. Jason’s proven he is a leader in digital marketing, and that he has the ability to move our customers’ destination marketing efforts successfully forward—and take Simpleview forward—in his new role.”

Jason joined the Simpleview team in 2010 as a Digital Media Specialist. He quickly moved up to Director of Digital Marketing. Under his direction, Simpleview’s Digital Marketing team grew from 15 to 35 in a year’s time to accommodate growing customer needs for engaging website content, efficient and effective marketing automation, plus website optimization, conversion optimization, paid media, and business intelligence services. In his new role, Jason will focus strategy for the digital marketing department and continue to develop and refine targeted solutions for Simpleview’s DMO clients. He’ll also be engaging with customers and colleagues while representing Simpleview digital marketing services at travel and tourism industry trade shows.

Simpleview’s Search Engine Marketing department evolved into the much more comprehensive Digital Marketing department at the start of 2017, adding services and staff dedicated to helping our DMO clients adapt to the changing landscape of consumer behavior and an increasingly digital and mobile-first world. Similarly, the expansion of Simpleview's senior leadership team over the past year—Jason is the third VP added to the group in just over a year’s time—will enhance the company's ability to meet the needs of our growing global customer base while we continue to provide innovative technology solutions for convention bureaus and tourist boards worldwide.

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Simpleview employs 200+ staff and works with over 530+ customers in North America and around the world, from meeting and vacation destinations the size of Paducah, Ky (population 25,018), to 16 of the top-20 meeting destinations in the U.S., to the country of Norway. www.simpleviewinc.com

The Community Food Bank of Southern Arizona Appreciates Your Support This Holiday Season

December 11, 2017

Dear members of AAF and Ad 2 Tucson, 

You've just done a remarkable thing.

You've made sure that eight-year-old Olivia gets to eat breakfast this morning. She has cereal with milk and apple juice, and before she leaves for school, her mom hands her a special treat: a banana. 


"Sometimes I don't eat breakfast because there's no food," said Olivia. "I like the days when there's food. I feel happy."

Your gift of $124, plus $330 in event proceeds contributed to the Community Food Bank of Southern Arizona is already at work making sure that kids like Olivia always have food. You're giving Olivia more than a healthy breakfast - you're giving her hope, comfort and the chance to be a kid. 

Thank you, AAF Tucson and Ad 2 Tucson members, for joining us at the 2017 Tucson Mingle Bells event, and for stepping up to help people like Olivia right here in southern Arizona. You are changing lives!

Sincerely, 

Michael McDonald, CEO
Community Food Bank of Southern Arizona

37th Annual Tucson ADDY Awards Competition Call for Entries

December 1, 2017 – AAF Tucson has issued a Call for Entries for the 37th Annual Tucson ADDY Awards Competition. This competition recognizes exceptional advertising created in the Tucson metropolitan and Southern Arizona market. The local component of AAF’s American Advertising Awards, the Tucson ADDY Awards honor advertising creative excellence in all media including print, broadcast, interactive, out-of-home and public service advertising, with professional and student categories of competition. Rules and Categories documents are available for download now.  

The entry deadline is Wednesday, January 10, 2018 at 3 pm. Physical entries will be accepted between 9 am and 3 pm at Steven Meckler Photography, located in downtown Tucson at 121 S. 4th Ave. The competition is open to all professionals and students. Members of AAF Tucson & Ad2 Tucson receive discounted entry fees. For details and entry instructions, visit the local ADDY® Awards competition page.

A distinguished judging panel of advertising creative executives from markets across the country will gather in Tucson the weekend of January 27, 2018 to select winners from an anticipated 300+ entries. To be eligible for consideration of an ADDY Award®, all work must have been published or aired in the calendar year of 2017.

The 37th Annual Tucson ADDY Awards winners will be honored during a special themed celebration event, “Love Me Tucson” on Saturday, March 3, 2018 at The Casino Del Sol Resort.

Local Gold and Silver ADDY winners will be eligible to compete in the second level of the three-tiered American Advertising Awards Competition, the AAF District 12 ADDY Awards, which will be hosted in Phoenix April 2018. District Gold and Silver winners will then be eligible in the ultimate competition, the national American Advertising Awards. National winners will be announced June 9, 2018 by the American Advertising Federation during the annual national conference, Admerica! At the Hilton Hotel in Chicago, IL. 


American Advertising Federation Tucson and Ad2 Tucson are comprised of more than 300 local advertising professional members. These non-profit trade associations work to enhance the professional development of club members and recognition for the advertising industry while raising funds to support advertising education initiatives and the local community. Both groups are local affiliates of the American Advertising Federation, a national organization that represents all aspects of the advertising industry. For information on upcoming events or on joining one of these groups, visit www.aaftucson.org.  For a complete list of the 2017 AAF National ADDY® Awards winners, visit http://winners.americanadvertisingawards.com/awards2017/


The American Advertising Federation is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry: advertisers, agencies, media and suppliers. Headquartered in Washington, D.C., AAF acts as the "Unifying Voice for Advertising." Its membership includes corporate members comprising some of the nation’s leading advertisers, advertising agencies, and media companies; a national network of more than 170 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. 

Take a Break From Holiday Stress With a Workshop on Mindfulness

Comfort & Joy: A Mindfulness Workshop for the Holidays will be held December 6, 2017, at Exo’s Southern Arizona Workspace, 403 N. 6th Avenue, Tucson, AZ 85705 at 6:30 PM.

This 90-minute self-care workshop will teach attendees the tools needed to stop holiday stress in its tracks and create space for peace this season.

Leading this seminar is Kelly Spartonos, a transformational coach, mindfulness teacher and licensed therapist. Attendees will be guided through meditations, instructed on how to manage stress and will learn how to reconnect with joy.

Registration and additional details about the event are available at www.YouInFocusConsulting.com

For more information, please contact kelly@youinfocusconsulting.com