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Simpleview Announces Partnership with Act-On Software to Expand Product Portfolio with Marketing Automation

TUCSON, AZ, July 12, 2017 – Simpleview, a leading provider of CRM, CMS, and digital marketing technologies for destination marketing organizations (DMOs), today announced it has joined the Act-On Strategic Consulting Partner Program to deliver Act-On’s Marketing Automation software to destination marketing organizations across the globe. By adding Act-On to its current email marketing offerings, Simpleview is uniquely positioned to address the inbound and outbound marketing needs of DMOs and further enhance their customer relationship management processes. 

Partnering with Act-On gives Simpleview’s DMO clients access to best-of-breed  lead-to-revenue management (L2RM) tools designed to help DMO teams boost awareness of their destination, generate more qualified leads, increase local business engagement, and drive greater leisure travel demand. Act-On Software collects social and behavioral data to guide further interactions with prospects. It then automates communications and key processes for better lead nurturing, lead scoring, email messaging, and social engagement. As an Act-On Strategic Consulting Partner, Simpleview now offers the ideal channel for DMOs to take advantage of Act-On marketing automation services at a price point that is unmatched in the industry.

“We are beyond excited to partner with Act-On,” said Ryan George, Chief Executive Officer at Simpleview. “With the ongoing success of our digital marketing department, we recognized that there are increasingly sophisticated ways for our customers to engage their customers and prospects. After evaluating multiple widely recognized vendors, we chose to partner with Act-On based on the sophistication of their tools, the depth and breadth of their support infrastructure, and the open nature of the application programming interface (API) that will allow for seamless integration with Simpleview CRM.”

“We look forward to partnering with Simpleview to combine our best-of-breed marketing automation solution with their industry-leading CRM to help more DMOs worldwide drive better business outcomes and maximize customer lifetime value,” said Bill Pierznik, SVP of Business Development at Act-On Software. “This relationship will empower more destination marketers to take advantage of modern marketing tactics to grow their business.”

Simpleview will continue to offer and support email marketing and eProposal products from their longtime partner Distribion. Like Distribion, Act-On will play a key role in supporting Simpleview’s digital marketing team, as Simpleview not only stands behind the products and services they offer to clients, but uses them as well.

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Simpleview employs 200+ staff and works with over 540 customers in North America and around the world, including 16 of the top 20 meeting destinations in the U.S. www.simpleviewinc.com

American Advertising Federation Challenges Industry to Fulfill Diversity & Inclusion Promises

WASHINGTON DC, July 7, 2017—In an effort to help companies act on commitments to diversity and inclusion, the American Advertising Federation’s (AAF) Mosaic Center is launching “#DiversityInAction,” 20 days of actionable practices designed to increase recruitment, recognition and leadership opportunities for multicultural professionals and to encourage the industry to portray multicultural communities in a realistic way. The campaign will be shared on the AAF’s social media channels beginning Monday, July 10 and concluding Friday, August 4.

The #DiversityInAction campaign is based on the AAF’s Mosaic Principles, a guide for companies and agencies to include common diversity practices that are essential to addressing not only the demands of consumers, but to better reflect society as a whole. Each week, a different Mosaic Principle will be highlighted and each day a new action item will be offered, supported by resources from the AAF, industry professionals and successful diversity initiatives.

“Many companies in our industry have publicly committed to diversity and inclusion and their belief in the Mosaic Principles. #DiversityInAction is designed to move individual executives and corporations from commitment, to action, to tangible results,” says Constance Cannon Frazier, Chief Operating Officer of the AAF.

The campaign can be followed on the AAF’s social media channels: Twitter, Instagram, Facebook and LinkedIn at @AAFNational and on the AAF’s website here.

Creating an inclusive industry has been a priority of the AAF by way of its Mosaic Center for more than two decades. The Mosaic Center serves as a resource and advocate for the value of diversity and inclusion and is committed to helping advertising and media reflect the country’s evolving cultural makeup. The AAF uses a substantial portion of its resources to implement a myriad of programs that promote and advance multiculturalism within the industry including the Mosaic Awards, Mosaic Media Image Awards, Most Promising Multicultural Students program and Mosaic Career Fair and Conference.


About the American Advertising Federation

Established in 1905, the American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamp for high school students. Follow us on social media: , , Instagram and LinkedIn.