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AAF TUCSON ANNOUNCES 2015 AD HALL OF FAME INDUCTEES & NEXT GENERATION AWARD RECIPIENT

June 29, 2015 - American Advertising Federation Tucson (AAF Tucson) has announced that Ken Godat, Mary Martin and Jennifer Nunn will be inducted into the Tucson Advertising Hall of Fame on Thursday, September 10, 2015. Additionally, Julie Rustad has been selected to receive the Next Generation Award and will be honored at the same event.

The Advertising Hall of Fame seeks to recognize the very best among Southern Arizona marketing and advertising professionals who have led, mentored and inspired others to succeed in this industry, while preserving the legacy of our past and promise of our future through the next generation. 

The Next Generation Award, founded in 2014, recognizes those outstanding advertising individuals, age 40 and younger, who are making a significant impact on the industry through their leadership, career achievements, community contributions and inspiration to others to excel.

AAF Tucson serves as a collaborative hub for a full spectrum of industry experts and brings together today’s leaders and tomorrow’s stars from the fields of advertising, marketing, communications, interactive and media.

The Hall of Fame Awards event will take place on September 10 at Vivace Restaurant, 6440 N. Campbell Avenue, from 5:30 to 7:30 pm and is open to the public.  For additional information on this year’s inductees and tickets, please visit our event page.

AAF Member Office Depot Discount Program

Did you know one of the many benefits for AAF members includes a major discount prgram with Office Depot? Members can take advantage of this program for all their business and personal office needs!

Sign up now - just in time for Back to School!  Includes in-store and online shopping. 

AAF Member Office Depot Discount Program

PRSA 2015 IMPACT Awards Call for Entries

July 20, 2015 – Calling all Public Relations and Communications professionals—The Southern Arizona Chapter of the Public Relations Society of America is seeking nominations for the 2015 IMPACT Awards.

Held annually, the awards highlight outstanding examples of public relations and communications efforts across our region. Entrants are encouraged to submit and highlight their organization’s commitment to PR; stand out among peers and demonstrate their impact on the industry.

The 2015 awards have been reimagined to include new categories, a new online submission process and a reduced non-profit rate.

All submissions, or the majority of the work, must have taken place between June 2014 and June 2015 and must be from practitioners in southern Arizona or for southern Arizona clients. Entries will be judged for their excellence in research, planning and execution by a panel of PR and communications professionals from the PRSA Kansas Chapter. Full campaigns and/or individual tactics may be submitted. Both Members and Nonmembers of PRSA Southern Arizona are eligible.

Early Bird Submissions:Friday, July 31 by 5:00 p.m.

Members: $30
Nonmembers: $40
Nonprofits: $25 - ALL NEW!

Entry Deadline: Friday, August 21 by 5:00 p.m.

Members: $40
Nonmembers: $50
Nonprofits: $35 - ALL NEW!

For a complete list of categories, criteria and entry forms, visit prsatucson.org/impact-awards

Winners will be announced at the IMPACT Awards Ceremony on Oct. 27. All public relations and communications professionals in southern Arizona are eligible and encouraged to enter.

About Southern Arizona Chapter of PRSA

The Southern Arizona Chapter of PRSA offers PR professionals access to personal and professional development through regular chapter meetings, topical seminars and workshops, regional conferences and a rich network of local practitioners. http://prsatucson.org

Simpleview Announces New Data Visualization Product

July 14, 2015 – Simpleview has announced the launch of Destination Dashboards, its standalone data visualization software product designed specifically for destination marketing organizations (DMOs). Built from customer feedback and the need for top level reporting tools across many different platforms, the new Destination Dashboards platform connects to numerous products and services to pull cross group data and build custom analytical snapshots for executives, partners and destination stakeholders.

First revealed at the 10th Annual Simpleview Summit in April, today’s announcement marks the newest addition to the company’s suite of DMO solutions. While Destination Dashboards operates independently from other Simpleview products, it also fully integrates with the existing Simpleview CRM and Simpleview CMS platforms for even greater reporting capability.

Destination Dashboards features the ability to pull data from any tool with an XML or API data feed, and can even track manual metrics though easy-to-use data entry forms where APIs aren’t available. DMOs can gain insights through incredible new visualizations that are intuitive to build, then share them via different dashboards for different audiences. Internal staff, board members, and industry partners can each be given different levels of access with SSL encrypted authentication.

The potential use cases for Destination Dashboards are vast. To name just a few examples, CVBs can demonstrate the impact of group sales on compression, average daily hotel rates, and occupancy rates, or show the impact of weather on arrivals and flight bookings. The tool can even demonstrate increases in website traffic correlated to media spend. Virtually any source can be pulled into the system for internal analysis or sharing at the DMO’s sole discretion.

"The development of a centralized business intelligence tool for DMOs was natural for us," stated Ryan George, CEO and co-founder of Simpleview. "A wide array of powerful reports have always existed within Simpleview CRM, but with Destination Dashboards, we’ve elevated how we communicate that information by pulling in external data from other platforms which will further allow our customers to tell the story they want to tell to the audiences that they want to engage.”

Destination Dashboards is yet another step towards Simpleview’s mission to create industry standard technology for destination marketing organizations around the world. For more information on Destination Dashboards, visit www.destinationdashboards.com.

About Simpleview
Simpleview is the industry's leading provider of CRM, CMS, website design, search marketing, revenue generation, and mobile technologies to destination marketing organizations (DMOs). Simpleview employs 175+ people and represents 375+ DMOs in North America, Central America, Europe, Asia, Africa, and Australia.

Tucson Advertising Hall of Fame

The Tucson Advertising Federation Hall of Fame Award was founded in 1986 as Tucson’s Advantage to recognize the meaningful contributions of local professionals to the Tucson advertising community. The initial inductees were 10 members of the original Tucson Ad Club who represented a wide variety of industry disciplines including the media (broadcasting and sales), public relations, marketing, advertising agencies and business. New inductees are added each year during the annual Hall of Fame awards ceremony.

Download Advertising Hall of Fame Nomination Form

Ken Godat

Ken is from St. Louis where art was his passion from an early age. With a BFA from the Kansas City Art Institute, Ken moved to New York City in 1975 where he worked as a designer serving two firms and numerous clients in finance, consumer goods and the arts. In 1990, Ken and his partner, Jeff Jonczyk, moved to Tucson and established Godat/Joncyzk Design. In 2001 the firm became Godat Design.

In 2004 Ken was aided by AAFT in combating a two-year sales tax audit by the State. In that process, Ken joined the AAFT Board and served as President in 2009.  As President, Ken worked with board and membership to reinvigorate luncheon programming, revamp the Hall of Fame, and reinvent AAFT’s committee system. During 2005-12, his company Godat Design created and maintained AAFT’s website and twice provided theme graphics for the annual ADDY Awards. Other AAF activities included ADDY judging in other western chapters.

Ken has served as President of Wingspan and was recognized in 1998 with their creation of the Godat Award. More recently, Ken and his firm created SeeTucson.org, a collaborative promoting awareness of Tucson’s natural wonders. Ken received AAFT’s “Advertising Professional of the Year” award in 2012 and currently serves on the board of the Tucson Advertising Federation Educational Foundation.

Mary Martin

Mary Martin, born in Seoul Korea, grew up in Albuquerque New Mexico.  She moved to Tucson in 1985 when her husband, Doug, became the GM of KVOI Radio. In 1986, Mary and Doug bought KVOI with partners, George Mehl and Tom Regina. Today, Doug is the CEO and President of the 5-station Good News Radio Broadcasting group and Mary is General Sales Manager.

Mary joined the American Advertising Federation Tucson (Tucson Ad Fed) as a board member in 2002 and served as President from 2005-06. As President, she helped establish Ad2 Tucson with Jim Rowley and Susan Seely Roe (Ad2’s First President) to provide resources and opportunities to advertising professionals under the age of 32. Ad2 is now celebrating its 10th year. 

Mary is the Vice President and one of the founding members of the Tucson Advertising Federation Educational Foundation (TAFEF), the non-profit arm of the Tucson Ad Fed, which seeks to provide student scholarships to the next generation of advertising professionals. Mary is also Past-President of American Women in Radio and Television and Past-President of the Rotary Club of Tucson.  In 2004, Mary was awarded the AAFT “Advertising Professional of the Year” and in 2008, she was awarded AAFT’s highest honor, the “AAF Silver Medal Award”. Mary serves on the Rotary Club of Tucson Foundation and the board of Hands of Hope.

Jennifer Nunn

Jennifer Nunn was born in Hong Kong, but has lived most of her life in Tucson, where she attended the University of Arizona. Jennifer started her career in advertising in 1987 as a Radio Account Executive for AZ Lotus Broadcasting, ultimately becoming the Sales Manager. In 1997, she moved to Journal Broadcast Group as Local Sales Manager and continues today as a Sales Manager for the company after Journal Broadcast Group merged with E.W. Scripps Company in 2015.

Jennifer has been an active member of the American Advertising Federation since 1988.  Over the years, she served on every AAFT committee, including Addy Co-Chair in 2006 and as President in 2004-’05. As President, she helped spearhead the 60th Anniversary of AAFT and was part of the team that implemented the original AAFT Media Partnership program.  Jennifer is President and one of the founding members of the Tucson Advertising Federation Educational Foundation, which seeks to provide student scholarships to the next generation of advertising professionals. She has raised and donated over $10,000 to TAFEF through E.W. Scripp’s “Meet The Chef’s” annual event.

Jennifer donates her time to numerous non-profits and is a corporate member of the National Association of Women’s Business Owners, serves on the Community Partnership Committee and the advisory board for Tucson Fashion Week, which raises money for charitable organizations. In 2015, Jennifer was recognized by AAFT with the “Advertising Professional Of The Year” award.

Next Generation Award

The Tucson AdFed Next Generation Award was founded in 2014 to recognize those outstanding advertising individuals age 40 and younger who are making a significant impact on the industry through their leadership, career achievements and personal qualities, which also inspire others to excel.

Download Advertising Hall of Fame Nomination Form

Ad2 Tucson Accepting Applications from Nonprofits for Public Service Project

June 29, 2015 – Ad2 Tucson is calling for applications from area nonprofit organizations for its 2015-2016 Public Service Campaign. One selected organization will receive pro bono marketing to support its outreach efforts. Applications are due by July 14, 2015.

Every year, talented Ad2 members participate in the Public Service Campaign, donating time and their varied professional marketing and advertising skills to produce a comprehensive marketing, public relations, and advertising campaign for the selected local nonprofit.

Last year, Iskashitaa Refugee Network was chosen as recipient. Iskashitaa Refugee Network is a nonprofit that coordinates classes and gleans food for refugees and their families in Pima County. The campaign gave Iskashitaa a comprehensive market research packet as well as social media guidelines and website assistance.

Ad2 strives to serve the individual needs and goals of each organization. Previous campaigns have incorporated the use of television, radio, print, outdoor, and interactive advertising elements. Past recipients include: PACC Partners, Pima Council on Aging, JobPath, BICAS, Emerge! Center Against Domestic Abuse’s Angel Children’s Center, The Salvation Army ENCORE! Celebrity Fashion Show, Southern Arizona Network for Down Syndrome, and the Literacy Volunteers of Tucson.

The application is available on the Community page of the Ad2 Tucson website (www.ad2tucson.com), or by emailing ad2tucson@aaftucson.org.

Completed applications must be emailed to ad2tucson@aaftucson.org no later than Friday, July 31, 2015.

Ad2 Tucson, an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals age 32 and younger. Today, National Ad2 is over 1,000 members strong and boasts more than 25 clubs nationwide. Ad2 Tucson’s membership also spans the spectrum in expertise – graphic designers, copywriters, public relations specialists, marketing managers, account representatives, project coordinators, and photographers – providing a wealthy web of knowledge and creativity, and allows an opportunity to share fresh ideas, explore new concepts, hone skills, network with peers, and gain professional experience. For more information visit www.ad2tucson.com or email ad2tucson@aaftucson.org.