Articles

AAF Tucson ADDY Awards® Winners to be honored March 3, 2018 / 02/06/2018 11:54 am

Love Me TucsonAmerican Advertising Federation Tucson (AAF Tucson) will honor our local market’s best in creative advertising on Saturday, March 3, 2018 at the Casino Del Sol Resort during its themed celebration, Love Me Tucson.

Winners’ notifications and invitations are out for the event, which will showcase the area’s outstanding advertising creative work from 2017. The event begins at 6 pm with a cocktail reception and winners’ gallery displays, followed by dinner, presentation of awards, and an after-party until Midnight. Musical entertainment and dancing will kick-off and close out the evening.

Judges have chosen winners from 242 interactive, digital, broadcast and print entries submitted by local agencies, businesses and individuals from throughout Tucson and Southern Arizona, as well as AAF University and college students.

Reservation rates for the gala event are currently $85 for AAF members, $100 for non-members and $65 for Ad2 Tucson / Emeritus members and students. Reservations must be completed and paid for in advance online at aaftucson.org.

Event proceeds will fund local education and non-profit initiatives, including the Tucson Advertising Federation Educational Foundation and AAF Student internship program. A portion will also be donated directly to Ad 2 Tucson’s annual Public Service Project 2018 beneficiary, Integrative Touch for Kids (ITK)*.

The Tucson competition is sponsored by AAF Tucson and Ad2 Tucson, joint member trade associations comprised of local advertising, marketing, public relations, media and design professionals. Proceeds from the ADDY Awards help support educational programs, public service projects and proactive government relations efforts of both chapters.

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For media credentials to cover the AAF Tucson ADDY Awards event, contact Pearl Ford-Fyffe at membership@aaftucson.org.

*Integrative Touch for Kids was founded in 2005 to minimize suffering of children with serious illnesses and special needs undergoing hospital treatment. ITK’s integrative healing therapies reach 3,500 people each year, through various individual and group programs all free of charge. Therapies include massage and bodywork, reflexology, sound healing, energy, play, art and movement therapies. All are focused on improving the lives of the children and their entire families. The new ITK advertising campaign, developed by Ad 2 Tucson, will be debuted soon.

American Advertising Federation Tucson
and Ad2 Tucson are comprised of more than 300 local advertising professional members. These non-profit trade associations work to enhance the professional development of club members and recognition for the advertising industry while raising funds to support advertising education initiatives and the local community. Both groups are local affiliates of the American Advertising Federation, a national organization that represents all aspects of the advertising industry.  For information on upcoming events, or on joining one of these groups, visit aaftucson.org

The American Advertising Federation is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry: advertisers, agencies, media and suppliers. Headquartered in Washington, D.C., AAF acts as the "Unifying Voice for Advertising." Its membership includes corporate members comprising some of the nation’s leading advertisers, advertising agencies, and media companies; a national network of more than 170 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members.

The American Advertising Awards (AKA ADDY Awards®) is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. More information is available at AAF.org.

2018 Duplicate ADDY Award Trophy Order Form

UA ADFAIR 2018 / 02/01/2018 5:42 pm

AdFAIR FEATURED SPEAKERS
Wednesday, February 7, 2018, 5:30-7:30 pm
Berger Auditorium and Estes Atrium, McClelland Hall • 1130 E Helen Street
The University of Arizona • Tucson, Arizona • Eller College of Management
Department of Marketing • AdTEAM and National Student Advertising Competition



ALLISON FIELD
NBCUniversal
New York City, New York
Allison is a positive and enthusiastic entertainment professional. She
graduated from The University of Arizona in 2015 as the Outstanding Senior
of the Film & Television Program. She was accepted into the NBCUniversal
Page Program in New York and worked on assignment with TODAY, The Rio
Olympics, and Focus Features. She has continued her career with
NBCUniversal in Digital Enterprises as a Strategic Integration Coordinator.
She recently became a Registered Yoga Teacher and spends most of her
free time consuming food-related content.

RYAN JACOBS
RAD Development and Bentley Lane Investments
Phoenix, Arizona
Ryan Jacobs is founder and CEO of RAD Development and Bentley Lane
Investments. He is passionate about making business better and has helped
hundreds of entrepreneurs and businesses disrupt industries, build
efficiency in operations, and transform the way they work. At the heart of
what he does is a desire to help others find the time to focus on doing the
things they love. He started his first business when he was 23, and along
the entrepreneurial journey, he developed a passion for technology,
efficiency, and making business easier. Ryan has been fortunate to meet
amazing people and absorb diverse perspectives in different industries and
businesses ranging from healthcare, construction, staffing, manufacturing
and technology. He was born and raised in Arizona, graduated from the
University of Arizona in 2011 and was the student director of the National
Student Advertising Competition Team (AdTEAM) with a degree in
marketing and currently reside in Scottsdale, Arizona with his wife and a
son on the way.

JOSH SOUTER
Adobe
Lehi, Utah
Josh Souter is a creative director at Adobe where he leads 
content and web design for Adobe’s enterprise business.
He’s also an excellent liar. One of these things is a lie.
1. Josh once lived alone in a tent for four months on the banks of the Snake River.
2. His great-uncle invented television.
3. He’s created content for some of the world’s largest brands.
Samsung, Microsoft, GM, Adobe, Crocs, Travelocity, 
Nationwide Insurance, the Travelocity Gnome, etc.
4. He has four children. One of whom is named after a seedy bar in Star Wars.
And another who’s named for someone famous for almost chopping a baby in two.
5. Josh competed in American Ninja Warrior last year. With his six siblings.

After the Basics – One Day Photo Seminar / 01/24/2018 3:25 pm






When:
 Saturday, March 17th, 9 am to 5 pm.
Where: Steven Meckler Photography Studio 121 S. 4th Avenue

http://www.mecklerphotography.com/seminar/

Click here to register now

Through slideshows, critiques and student discussions you will come away with the knowledge and vision of what strong composition and skilled use of lighting contributes to making a great photo.

If you want to make compelling photos by design not just luck, this seminar is for you. This is an intermediate through advanced photo course in a day for those who know how to use their camera and want to get the most out of it. We will analyze many of Steven’s images and critique participant’s work. The presentations will involve important concepts of composition,
light, and all the many decisions that go into making a photo.

Discussions will range from the best lens choices to choosing the optimal time of day to shoot, and much more. Get a glimpse behind the scenes of a professional photographer’s life, studio
and equipment. Put down your camera, channel your imagination, and learn from a day that explores the nuances of creative technique.

This is an event packed with information and important tips about all facets of photography. At the heart of the seminar is critical thinking about why you’re making photos and how you accomplish your perfect image. By looking at some of Steven’s commercial and editorial images, we can ask the important “why” questions and discuss the basic principles involved in 
capturing an engaging image.

You’ll be in a comfortable, focused and creative classroom at Steven Meckler’s studio.

For complete details, see the seminar flyer.

Steven Meckler came to Tucson by way of Brooklyn, New York. He developed his love of photography in high school and graduated from the State University of New York at Stony Brook. After a stint as a medical photographer at Sloan-Kettering Memorial Hospital in Manhattan, Steven moved west and set up his studio in downtown Tucson. He first focused on building a solid commercial photography business with clients such as JC Penney, Intel, IBM, Pella Windows, New York Magazine and Phoenix Home & Garden, among many others. But the core of his success comes from the many local businesses, ad agencies and magazines he has had the pleasure of working with over the last thirty-plus years.

Steven was an adjunct professor of digital photography at Pima Community College for 14 years and has taught workshops and continuing education classes for high school photo teachers through the Arizona Department of Education. He also coordinates and teaches an annual series of photography workshops for Tucson high school photo students.

Invitation: Be at Judge at High School Graphic Design Competition / 01/23/2018 11:33 am

10thAnnTucHSGDCOur advisory board, the Arizona Design Education Network, is organizing this year's regional competition to be held at Pima Community College's West Campus on Friday, February 2nd

Please complete the attached form to let us know if you'd be able to join us as a judge. The form should only take a moment to fill out. 

SIGN-UP LINK: https://goo.gl/forms/pbeOKXaaYAR2lOKE2

Simpleview Announces New Senior Leadership Addition / 01/22/2018 6:06 pm

Jason SwickTUCSON, Ariz. (January 22, 2018) - Simpleview is proud to announce a new addition to their senior leadership team. Jason M. Swick has been promoted from within to Vice President of Digital Marketing.

"Jason’s guidance and hard work have led our digital marketing team to see exceptional growth and offer more services than ever with incredible value to our DMO customers—from content creation and marketing automation, to Conversion Rate Optimization, which Jason’s team just launched out of beta in 2017,” said Scott Wood, Chief Operating Officer at Simpleview.

“He’s not only been a driving force behind Simpleview’s growth, he’s done an exemplary job reaching across department lines to engage with other teams and synchronize people and processes,” added Scott. “This kind of teamwork and communication epitomizes our core values. Jason’s proven he is a leader in digital marketing, and that he has the ability to move our customers’ destination marketing efforts successfully forward—and take Simpleview forward—in his new role.”

Jason joined the Simpleview team in 2010 as a Digital Media Specialist. He quickly moved up to Director of Digital Marketing. Under his direction, Simpleview’s Digital Marketing team grew from 15 to 35 in a year’s time to accommodate growing customer needs for engaging website content, efficient and effective marketing automation, plus website optimization, conversion optimization, paid media, and business intelligence services. In his new role, Jason will focus strategy for the digital marketing department and continue to develop and refine targeted solutions for Simpleview’s DMO clients. He’ll also be engaging with customers and colleagues while representing Simpleview digital marketing services at travel and tourism industry trade shows.

Simpleview’s Search Engine Marketing department evolved into the much more comprehensive Digital Marketing department at the start of 2017, adding services and staff dedicated to helping our DMO clients adapt to the changing landscape of consumer behavior and an increasingly digital and mobile-first world. Similarly, the expansion of Simpleview's senior leadership team over the past year—Jason is the third VP added to the group in just over a year’s time—will enhance the company's ability to meet the needs of our growing global customer base while we continue to provide innovative technology solutions for convention bureaus and tourist boards worldwide.

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Simpleview employs 200+ staff and works with over 530+ customers in North America and around the world, from meeting and vacation destinations the size of Paducah, Ky (population 25,018), to 16 of the top-20 meeting destinations in the U.S., to the country of Norway. www.simpleviewinc.com