Articles

Local 2017 AAF District 12 American Advertising Awards Winners Announced / 04/04/2017 3:36 pm

AAF District 12American Advertising Federation District 12 has completed judging of the 2017 American Advertising Awards competition this past weekend, hosted in Colorado Springs, CO with a distinguished judging panel of advertising creative professionals from across the United States. The District competition included a total of 317 entries from advertising federation clubs throughout Arizona, New Mexico, Colorado, Utah, Wyoming and El Paso.

American Advertising Federation Tucson forwarded 64 Gold and Silver ADDY award winning entries from the local awards event held on March 11, 2017.  Of those entries, three professional entries received District ADDY Award® recognition.

Steven Meckler Photographer won a District Gold ADDY Award for School Lunch Traysdone for Edible Baja Magazine in Color Photography.

Crown Chimp Productions earned a District Silver ADDY Award for In Between done for St. Mary’s Press in the Video Editing category. 

Gordley Group also received a District Silver ADDY Award for Gordley Group Holiday Card 2016 done in the Industry Self-Promotion category.

Gold and Silver ADDY Award winning entries from the District 12 competition are eligible to compete in the AAF National American Advertising Awards competition, which will be judged in May. The final tier of awards will be announced during the national awards gala event on Saturday, June 10th at The Roosevelt Hotel in New Orleans, Louisiana as part of the 2017 AAF National Conference, ADMERICA!

12th Annual Simpleview Summit kicks off in lead-up to Global Meetings Industry Day / 04/04/2017 11:22 am

Simpleview

12th Annual Simpleview Summit kicks off in lead-up to Global Meetings Industry Day

Roughly 900 destination marketing professionals from around the world are gathering in Tucson, AZ, this week for the company's largest-ever signature annual event.

TUCSON, Ariz. (April 4, 2017) - As the travel and tourism industry gears up to celebrate Global Meetings Industry Day on April 6, Tucson-based Simpleview, the world leader in digital destination marketing, kicks off its own signature meeting: the 12th annual Simpleview Summit, with 650+ customers traveling to Tucson for this year's largest-ever event.

Meetings are big business in travel. Meeting Professionals International, the leading industry association for the segment, reports that exhibitions, conferences and like events contribute more to the US GDP than the film or recording industries or spectator sports: some $393 billion through direct spending as well as indirect and induced impacts. That sum translates into nearly $15 billion federal tax revenue, $13.2 billion state and local tax revenue, 1.8 million jobs and $66.8 billion in labor income.

Simpleview Summit has contributed its share to those numbers since its launch in 2006 -- tens of thousands of room nights and millions in combined economic impact over 12 years -- but more important are the less measurable outcomes, says the company's president and CEO Ryan George.

"Once a year we bring our customers together from around the world for training, speakers, networking -- all to build knowledge that they can then take back to their cities and countries to make this industry even stronger," George said. "Our business is completely built on the digital space, but I'm the first to tell you that for many things in business, there's no substitute for face-to-face connections."

Roughly 900 people representing eight countries will attend this year's Simpleview Summit: most of the company's 200 employees plus 57 sponsors and strategic partners from 19 organizations in addition to more than 650 guests from across Simpleview's 530+ customers. The event runs April 3 - 6 at the JW Marriott Tucson Starr Pass Resort & Spa. Speakers include destination marketing professionals from around the world as well as conservationist Jeff Corwin, marketing expert Scott Stratten and David Rendall, author of The Freak Factor. More information is at http://www.simpleviewsummit.com/.

About Simpleview
Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Simpleview employs 200 staff and works with over 530 customers in North America and around the world, from meeting and vacation destinations the size of Paducah, KY (population 25,018), to 16 of the top-20 meeting destinations in the U.S., to the country of Norway. www.simpleviewinc.com.

Summer & Fall Paid Internship Opportunities with The Black Sheep / 03/30/2017 5:51 pm

The Black SheepThe Black Sheep, the nation’s leading mobile and online media source for college students, is offering both summer and fall internships where students can learn advertising, marketing, and leadership skills!

We're currently looking for a Chief Campus Editor, Guerrilla Marketing Managers, Staff Writers, Business Development Managers, Social Media Managers and Campus Influencers. More details can be found on our website and anyone who is interested in these paid opportunities can apply here: http://theblacksheeponline.com/jobs  

AAF Tucson 2017 ADDY Awards Winners Announced / 03/12/2017 12:00 am

March 12, 2017 Tucson, AZ – American Advertising Federation Tucson (AAF Tucson) honored its 2017 ADDY Awards® competition winners at a black-tie gala, “Luck Be An ADDY Tonight” on March 11, 2017 at Casino Del Sol Resort. A total of 326 entries competed in 102 categories, with 96 Gold, Silver and Bronze awards presented. 

In addition, Judges Choice awards went to The Caliber Group for Accelerate Diagnostics Website in the Business-to-Business Website category, Crown Chimp Productions for In Between done for St. Mary’s Press in the Cinematography category, and to Gordley Group for their Holiday Card 2016 in the Industry Self-Promo Direct Marketing & Specialty category.

The professionals Best of Show award in was presented to Madden Media for Stowe: A Land of Winter Wonders done for Stowe Area Association in the Microsite category.

The Best of Show Student award went to Emiko Higman from The Art Institute of Tucson for Harmony Vegan Ice Cream Brand in the Integrated Brand Identity Campaign category.

All Gold and Silver ADDY Award® winners of the local competition are eligible to compete in the second level of a three-tiered ADDY® Awards competition, the AAF District 12 ADDY® Awards which will be hosted in Salt Lake City, Utah the weekend of April 1st. AAF District 12 is comprised of AAF and Ad2 chapters in Arizona, Utah, Wyoming, Colorado, New Mexico and El Paso, Texas. District winners will be eligible for the ultimate competition, the AAF American Advertising Awards. National awards will be presented June 10th at The Roosevelt New Orleans during Admerica 2017, the American Advertising Federation’s National Conference.

The local ADDY Awards® Competition is conducted by AAF Tucson.  Proceeds from help support the Federation’s educational programs, public service projects and proactive government relations efforts. 

AAF Tucson and Ad2 Tucson are comprised of over 300 local advertising and media professionals. Both clubs work to enhance the professional development of club members, while increasing recognition for the advertising industry and giving back to the local community.  They are local affiliates of the American Advertising Federation, a national organization that represents the advertising industry in its entirety.  For information on upcoming events or becoming a member, visit www.aaftucson.org.

AAF Tucson 2017 Industry Achievement Award Winners Announced / 03/12/2017 12:00 am

March 12, 2017 – AAF Tucson has announced winners of five annual special industry recognition award honors. The awards were presented during the 36th Annual ADDY Awards® gala event at the Casino Del Sol Resort on Saturday, March 11, 2017.

Media Sales Professional of the Year
This award honors collaboration and partnership with the creative professionals in the market. The 2017 award recipient is Tara Hungate, Senior Account Executive for KLPX / KFMA / KCMT / KTKT at Arizona Lotus Corp. Finalists included Suzi Nomiyama, Senior Marketing Representative for Tucson Lifestyle Magazine and Patty Ruiz, General Sales Manager of KUDF TV-14 Azteca America-LM Media.

Marketing Executive of the Year
This award honors excellence, professionalism and outstanding achievement in marketing. The 2017 award was presented to Cara Frank, Vice President of Marketing for Simpleview.

Creative Professional of the Year
Awarded to the most creative, the most influential, the most driven and prominent individual in the creative space. Mike McPherson, Art Director for The DesertLeaf, was the winner of this year’s award. Finalists included Robyn Frey,Creative Director of Bolchalk FReY Marketing and Chris Westin, Group Art Director at Tucson Lifestyle Magazine

Social Media Marketing Campaign of the Year
This new award recognition honors outstanding achievement and success of a social media marketing campaign. The 2017 winner was Casino Del Sol for their KISS Campaign

Digital Marketing Campaign of the Year
This new award recognition honors outstanding achievement in the digital marketing space through the successful execution of a digitally focused campaign. The 2017 winner was Madden Media for Even Jedi Need a Kissimmee Vacation. Finalists for this award were The Caliber Group for the Accelerate Diagnostics Website and Madden Media’s Stowe: A Land of Winter Wonders microsite.

AAF Tucson and Ad2 Tucson are comprised of over 300 local advertising and media professionals. Both clubs work to enhance the professional development of club members, while increasing recognition for the advertising industry and giving back to the local community.  They are local affiliates of the American Advertising Federation, a national organization that represents the advertising industry in its entirety.  For information on upcoming events or becoming a member, visit www.aaftucson.org