Articles

Registration Now Open for Master Class “After the Basics” Weekend Photo Seminar by Award-Winning Tucson Photographer Steven Meckler / 08/07/2017 7:32 pm

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Registration Now Open for Master Class After the Basics” Weekend Photo Seminar by Award-Winning Tucson Photographer Steven Meckler

 

When: Saturday, November 4th and Sunday, November 5th

Where: Steven Meckler Photography Studio 121 S. 4th Avenue

Details & Registration: http://www.mecklerphotography.com/seminar/

Seminar students will gain knowledge and vision of what strong composition and skilled use of lighting contributes to making a great photo through slideshows, critiques, demonstrations and student discussions. 

This is an intermediate through advanced course for those who know how to use their camera and want to get the most out of it. The class will analyze many of Steven’s images, critique participant’s work and see demonstrations. Presentations will involve important concepts of composition, light and the many decisions that go into making an outstanding photo. Discussions will range from the best lens choices, to choosing the optimal time of day to shoot, and much more. Gain a behind the scenes glimpse of a professional photographer’s life, studio and equipment. Attendees are invited to put down the camera, channel their imagination and learn from a weekend exploring the nuances of creative technique. 

This course will be packed with information and important tips about all facets of photography. The heart of the seminar will include critical thinking about why photos are made and how to accomplish a perfect image. By looking at some of Steven’s commercial and editorial images, students will be able to ask the important “why” questions discuss basic principles involved in capturing an engaging image.

Steven Meckler came to Tucson by way of Brooklyn, New York. He developed his love of photography in high school and graduated from the State University of New York at Stony Brook. After a stint as a medical photographer at Sloan-Kettering Memorial Hospital in Manhattan, Steven moved west and set up his studio in downtown Tucson. He first focused on building a solid commercial photography business with clients such as JC Penney, Intel, IBM, Pella Windows, New York Magazine and Phoenix Home & Garden, among many others. But the core of his success comes from the many local businesses, ad agencies and magazines he has had the pleasure of working with over the last thirty-plus years.

Steven was an adjunct professor of digital photography at Pima Community College for 14 years and has taught workshops and continuing education classes for high school photo teachers through the Arizona Department of Education. He also coordinates and teaches an annual series of photography workshops for Tucson high school photo students.

Simpleview Announces Partnership with Act-On Software to Expand Product Portfolio with Marketing Automation / 07/13/2017 12:00 am

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TUCSON, AZ, July 12, 2017 – Simpleview, a leading provider of CRM, CMS, and digital marketing technologies for destination marketing organizations (DMOs), today announced it has joined the Act-On Strategic Consulting Partner Program to deliver Act-On’s Marketing Automation software to destination marketing organizations across the globe. By adding Act-On to its current email marketing offerings, Simpleview is uniquely positioned to address the inbound and outbound marketing needs of DMOs and further enhance their customer relationship management processes. 

Partnering with Act-On gives Simpleview’s DMO clients access to best-of-breed  lead-to-revenue management (L2RM) tools designed to help DMO teams boost awareness of their destination, generate more qualified leads, increase local business engagement, and drive greater leisure travel demand. Act-On Software collects social and behavioral data to guide further interactions with prospects. It then automates communications and key processes for better lead nurturing, lead scoring, email messaging, and social engagement. As an Act-On Strategic Consulting Partner, Simpleview now offers the ideal channel for DMOs to take advantage of Act-On marketing automation services at a price point that is unmatched in the industry.

“We are beyond excited to partner with Act-On,” said Ryan George, Chief Executive Officer at Simpleview. “With the ongoing success of our digital marketing department, we recognized that there are increasingly sophisticated ways for our customers to engage their customers and prospects. After evaluating multiple widely recognized vendors, we chose to partner with Act-On based on the sophistication of their tools, the depth and breadth of their support infrastructure, and the open nature of the application programming interface (API) that will allow for seamless integration with Simpleview CRM.”

“We look forward to partnering with Simpleview to combine our best-of-breed marketing automation solution with their industry-leading CRM to help more DMOs worldwide drive better business outcomes and maximize customer lifetime value,” said Bill Pierznik, SVP of Business Development at Act-On Software. “This relationship will empower more destination marketers to take advantage of modern marketing tactics to grow their business.”

Simpleview will continue to offer and support email marketing and eProposal products from their longtime partner Distribion. Like Distribion, Act-On will play a key role in supporting Simpleview’s digital marketing team, as Simpleview not only stands behind the products and services they offer to clients, but uses them as well.

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Simpleview employs 200+ staff and works with over 540 customers in North America and around the world, including 16 of the top 20 meeting destinations in the U.S. www.simpleviewinc.com

TUCSON ADVERTISING HALL OF ACHIEVEMENT HONOREES ANNOUNCED / 07/06/2017 10:30 pm

HOA LogoTucson Advertising Federation Educational Foundation (TAFEF) and American Advertising Federation Tucson (AAF Tucson) have announced that Steve Lynn, Chris Mooney and Balfour Walker will be inducted into the Tucson Advertising Hall of Fame on Thursday, September 7, 2017. Nickolas Duarte has been selected to receive the 2017 Next Generation Award. Doug Myers and Lisa Hilton will be recognized with the AAF Silver Medal Award. All presentations will be made at the same event.

The Advertising Hall of Fame seeks to recognize the very best among Southern Arizona marketing and advertising professionals who have led, mentored and inspired others to succeed in this industry, while preserving the legacy of our past and promise of our future through the next generation. 

The Next Generation Award, founded in 2014, recognizes those outstanding advertising individuals, age 40 and younger, who are making a significant impact on the industry through their leadership, career achievements, community contributions and inspiration to others to excel.

The Silver Medal Award program was established by the American Advertising Federation (AAF) in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, local advertising federations bestow this honor upon outstanding leaders in their communities. 

The Hall of Fame Awards event will take place on September 7 at Hacienda del Sol in the Casa Luna Ballroom, 5505 N. Hacienda Del Sol Rd from 5:30 to 7:30 pm and is open to the public.  For additional information on this year’s inductees and tickets, please visit http://aaftucson.org/meetinginfo.php?id=133&ts=1494271945.

AAF Tucson and Ad 2 Tucson are comprised of more than 300 local advertising and media professionals. They serve as a collaborative hub for a full spectrum of industry experts and bring together today’s leaders and tomorrow’s stars from the fields of advertising, marketing, communications, interactive and media. 

Tucson Advertising Federation Educational Foundation (TAFEF) is the 501(c)3 component of AAF Tucson, dedicated to facilitating education of the next generation of media professionals. TAFEF was born from a focus on the future and in making sure our industry’s next generation has access to learning opportunities they need to be successful. 

Tucson winner of the 2017 AAF National American Advertising Awards Competition Announced / 06/15/2017 4:17 pm

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TUCSON, AZ (June 15, 2017) – One local professional brought home an award from the American Advertising Federation’s (AAF) American Advertising Awards competition, held recently in Washington, D.C. with a distinguished judging panel of advertising professionals from across the country. His work earned eligibility after winning among entrants from throughout Arizona, Colorado, New Mexico, Utah, Wyoming and El Paso, Texas in the AAF District 12 competition.

The AAF Tucson winners then entered the national AAF competition, which included entries from professionals and students from 180 federation clubs throughout the United States. AAF announced results of the national competition judging at the National American Advertising Awards gala event held Saturday, June 10th in New Orleans, Louisiana during the 2017 AAF National Conference, Admerica.

Steven Meckler Photographer received a National Silver ADDY Award® for his entry titled School Lunch Trays done forEdible Baja Magazine. The entry also won Gold ADDY Awards® in the local and District level competitions. 


AAF Tucson & Ad 2Tucson

Award-winning American Advertising Federation Tucson and Ad 2Tucson boast 400 local advertising professional members. These non-profit trade associations work to enhance the professional development of club members and support recognition for the advertising industry, while supporting the local community and raising funds for advertising education initiatives including internships and scholarships. They are local affiliates of the American Advertising Federation and Ad 2 National, organizations that represent all aspects of the advertising industry.  For information on upcoming events or on joining either of these associations, visit www.aaftucson.org.

2017 AAF National Advertising Hall of Achievement Inductees Announced / 06/13/2017 10:07 pm

AAF National LogoWASHINGTON, DC, June 13, 2017—Marking 25 years of celebrating outstanding achievements in the advertising industry, the AAF Advertising Hall of Achievement’s distinguished Council of Judges elected seven new industry superstars for induction into the Advertising Hall of Achievement Class of 2017. Leaders from Beats by Dr. Dre, BBDO SF, JP Morgan Chase, Kimberly-Clark Corporation, STORY, Twitter and UM/J3 will be honored at the 25th Annual Induction Ceremonies and Luncheon on Thursday, November 2, at the historic Fairmont San Francisco atop Nob Hill. San Francisco recognizes both the pioneering nature of these honorees, and the ever-growing convergence between our industry and Silicon Valley. 

The inductees of the 25th Class are: Karna Crawford, Managing Director, Marketing Strategy and Digital–Consumer Bank, JP Morgan Chase; Matt Derella, Global Vice President, Twitter Client Solutions; Matt Miller, Chief Creative Officer, BBDO San Francisco; Erin Quintana, Executive Vice President, Client Managing Partner, UM/J3; Rachel Shechtman, Founder and CEO, STORY; Jason White, Global Head of Marketing, Beats by Dr. Dre; and Lizette Williams, Multicultural Marketing Leader, North America, Kimberly-Clark Corporation.

Williams will also be presented with the esteemed Jack Avrett Volunteer Spirit Award. Since 1996, this award has recognized an inductee who has demonstrated an exceptionally high commitment to public service and the betterment of both the advertising industry and the larger community.

“Working with such a distinguished and varied group of judges to elect this year’s inductees was inspirational,” said Tara Walpert Levy, Chair of the 25th Advertising Hall of Achievement and Vice President, Agency and Media Solutions for Google. “It was a privilege to see such a diverse range of perspectives and backgrounds in both our judges and in this outstanding class of inductees based on an extensive submission, vetting, and selection process. This year's inductees range widely in who they are, where they've been, and what they do. What each has in common is a remarkable blend of professional skill, passion, and creativity. They are truly the best of the best, proving that the future of our industry is in very good hands.”

"What amazed me about the candidates for the Advertising Hall of Achievement this year was their broad range of experiences and impressive contributions to our industry.  This year's inductees all have been extremely adept at leading through change and reflect a diverse set of perspectives that will continue to make a big impact on how our industry evolves for years to come," added Heidi Browning, Vice Chair of the 25th Advertising Hall of Achievement and Executive Vice President and Chief Marketing Officer of the NHL. “On behalf of the San Francisco advertising, marketing and technology community, we are honored to host the Advertising Hall of Achievement Awards and celebrate the achievements of these remarkable inductees.”

The Advertising Hall of Achievement, a bicoastal event, has long been the gold standard in recognizing top advertising thought leaders age 40 and younger and is operated by the American Advertising Federation (AAF), the same organization that operates the Advertising Hall of Fame. For 25 years, the Advertising Hall of Achievement, remains the premier industry event to recognize young, talented individuals who are making a significant impact in the advertising industry and through philanthropic work in their communities. The impressive alumni network includes 167 members with expertise spanning the entire spectrum of the advertising industry including clients, agencies, media and tech. The event hosts over 600 C-suite and senior level advertising and business leaders and is the second-largest fundraiser for the Federation providing a vital source of funding to continue the wide range of educational, multicultural, and advocacy initiatives that are vital to the industry. 

Individual tickets, tables and information on sponsorships and program advertising opportunities are now available at aaf.org/ahoa or contact Lisa Rubin at lrubin@aaf.org.

 


About the American Advertising Federation

The American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamps for high school students.