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Simpleview Announces New Data Visualization Product / 07/15/2015 9:03 pm

simpleview logoJuly 14, 2015 – Simpleview has announced the launch of Destination Dashboards, its standalone data visualization software product designed specifically for destination marketing organizations (DMOs). Built from customer feedback and the need for top level reporting tools across many different platforms, the new Destination Dashboards platform connects to numerous products and services to pull cross group data and build custom analytical snapshots for executives, partners and destination stakeholders.

First revealed at the 10th Annual Simpleview Summit in April, today’s announcement marks the newest addition to the company’s suite of DMO solutions. While Destination Dashboards operates independently from other Simpleview products, it also fully integrates with the existing Simpleview CRM and Simpleview CMS platforms for even greater reporting capability.

Destination Dashboards features the ability to pull data from any tool with an XML or API data feed, and can even track manual metrics though easy-to-use data entry forms where APIs aren’t available. DMOs can gain insights through incredible new visualizations that are intuitive to build, then share them via different dashboards for different audiences. Internal staff, board members, and industry partners can each be given different levels of access with SSL encrypted authentication.

The potential use cases for Destination Dashboards are vast. To name just a few examples, CVBs can demonstrate the impact of group sales on compression, average daily hotel rates, and occupancy rates, or show the impact of weather on arrivals and flight bookings. The tool can even demonstrate increases in website traffic correlated to media spend. Virtually any source can be pulled into the system for internal analysis or sharing at the DMO’s sole discretion.

"The development of a centralized business intelligence tool for DMOs was natural for us," stated Ryan George, CEO and co-founder of Simpleview. "A wide array of powerful reports have always existed within Simpleview CRM, but with Destination Dashboards, we’ve elevated how we communicate that information by pulling in external data from other platforms which will further allow our customers to tell the story they want to tell to the audiences that they want to engage.”

Destination Dashboards is yet another step towards Simpleview’s mission to create industry standard technology for destination marketing organizations around the world. For more information on Destination Dashboards, visit www.destinationdashboards.com.

About Simpleview
Simpleview is the industry's leading provider of CRM, CMS, website design, search marketing, revenue generation, and mobile technologies to destination marketing organizations (DMOs). Simpleview employs 175+ people and represents 375+ DMOs in North America, Central America, Europe, Asia, Africa, and Australia.

PRSA 2015 IMPACT Awards Call for Entries / 07/22/2015 7:13 pm

PRSA

July 20, 2015 – Calling all Public Relations and Communications professionals—The Southern Arizona Chapter of the Public Relations Society of America is seeking nominations for the 2015 IMPACT Awards.

Held annually, the awards highlight outstanding examples of public relations and communications efforts across our region. Entrants are encouraged to submit and highlight their organization’s commitment to PR; stand out among peers and demonstrate their impact on the industry.

The 2015 awards have been reimagined to include new categories, a new online submission process and a reduced non-profit rate.

All submissions, or the majority of the work, must have taken place between June 2014 and June 2015 and must be from practitioners in southern Arizona or for southern Arizona clients. Entries will be judged for their excellence in research, planning and execution by a panel of PR and communications professionals from the PRSA Kansas Chapter. Full campaigns and/or individual tactics may be submitted. Both Members and Nonmembers of PRSA Southern Arizona are eligible.

Early Bird Submissions:Friday, July 31 by 5:00 p.m.

Members: $30
Nonmembers: $40
Nonprofits: $25 - ALL NEW!

Entry Deadline: Friday, August 21 by 5:00 p.m.

Members: $40
Nonmembers: $50
Nonprofits: $35 - ALL NEW!

For a complete list of categories, criteria and entry forms, visit prsatucson.org/impact-awards

Winners will be announced at the IMPACT Awards Ceremony on Oct. 27. All public relations and communications professionals in southern Arizona are eligible and encouraged to enter. 

About Southern Arizona Chapter of PRSA

The Southern Arizona Chapter of PRSA offers PR professionals access to personal and professional development through regular chapter meetings, topical seminars and workshops, regional conferences and a rich network of local practitioners. http://prsatucson.org

AAF Member Office Depot Discount Program / 07/23/2015 3:54 pm

Office DepotDid you know one of the many benefits for AAF members includes a major discount prgram with Office Depot? Members can take advantage of this program for all their business and personal office needs!

Sign up now - just in time for Back to School!  Includes in-store and online shopping. 

AAF Member Office Depot Discount Program

AAF Tucson Announces 2015 Ad Hall of Fame Inductees & Next Generation Award Recipient / 07/29/2015 9:00 pm

July 29, 2015 - AAF Tucson has announced that Ken Godat, Mary Martin and Jennifer Nunn will be inducted into the Tucson Advertising Hall of Fame on Thursday, September 10, 2015. Additionally, Julie Rustad has been selected to receive the Next Generation Award and will be honored at the same event.

The Advertising Hall of Fame seeks to recognize the very best among Southern Arizona marketing and advertising professionals who have led, mentored and inspired others to succeed in this industry, while preserving the legacy of our past and promise of our future through the next generation. 

The Next Generation Award, founded in 2014, recognizes those outstanding advertising individuals, age 40 and younger, who are making a significant impact on the industry through their leadership, career achievements, community contributions and inspiration to others to excel.

AAF Tucson serves as a collaborative hub for a full spectrum of industry experts and brings together today’s leaders and tomorrow’s stars from the fields of advertising, marketing, communications, interactive and media.

The Hall of Fame Awards event will take place on September 10 at Vivace Restaurant, 6440 N. Campbell Avenue, from 5:30 to 7:30 pm and is open to the public.  For additional information on this year’s inductees and tickets, please visit our event page