Articles

University of Arizona Students win 2nd Place in AAF District 12 NSAC / 04/10/2016 6:16 pm

The University of Arizona National Student Advertising Competition Team won second place in the American Advertising Federation District 12 competition held on April 8, 2016 at the Adobe campus in Lehi, Utah. The team consisted of 8 members and produced a campaign “The Call of the Snapple” for the client case study for Snapple. The team included Jazmin Beltran (student director), Jessica Wunder (assistant student director), and team members Kase Aufsesser, Shea Johnston, Caroline Koss, Lauren Mallen, Jonathan Rubio, and Chelsea Wernick. Dr. Ed Ackerley serves as Faculty Advisor.

U of A 2016 NSAC TeamLeft to right.  Front row: Lauren Mallen, Shea Johnston, Jazmin Beltran
Back row: Jessica Wunder, Jonathan Rubio, Chelsea Wernick, Kase Aufsesser, Caroline Koss.

UA 2016 NSAC Campaign ArtworkThe University of Arizona Advertising Team placed second overall with New Mexico State University placing first, and University of Northern Colorado third. AAF District 12 is comprised of the states of Arizona, New Mexico, Colorado, Utah, Wyoming and El Paso, Texas.  Each year the AAF partners with a major corporate client to challenge over 200 college chapters across the country to develop an integrated marketing campaign for a specific product, service or brand aimed at diverse target markets. The corporate sponsor provides a case study outlining the company’s campaign objective, the history of its product and its current advertising situation. The case study reflects a real-world situation facing the company. Students must research the product and its competition, identify potential problem areas and collaborate to devise a completely integrated marketing campaign for the client. The national finals will be held June 4-7 at the 2016 AAF National Conference, Admerica! in Anaheim, California. 

Students interested in applying for the University of Arizona NSAC 2016-2017 team are encouraged to apply by contacting ackerley@email.arizona.edu.

Local 2016 AAF District 12 American Advertising Awards® Winners Announced / 04/11/2016 4:02 pm

American Advertising Federation District 12 completed judging of the 2016 American Advertising Awards competition this past weekend, hosted in Tucson, AZ with a distinguished judging panel of advertising creative professionals from across the United States. The District competition included a total of 301 entries from advertising federation clubs throughout Arizona, New Mexico, Colorado, Utah, Wyoming and El Paso.

American Advertising Federation Tucson forwarded 69 Gold and Silver ADDY award winning entries from the local awards event held on March 12, 2016.  Of those entries, three received District ADDY Award® recognition, including two professional and one student award. 

Bohnsack Design earned a District Silver ADDY Award for “Karst Brewing Logo” done for Karst Brewing in the Logo Design category. Steven Meckler Photographer also won a District Silver ADDY Award for “Bees” done for Edible Baja Magazine in Color Photography.

In the student categories, a District Silver Student ADDY Award was received by Emiko Higman from The Art Institute of Tucson for “Puro Olive Oil” in Packaging.

Gold and Silver ADDY Award winning entries from the District 12 competition are eligible to compete in the AAF National American Advertising Awards competition, which will be judged in May. The final tier of awards will be announced during the national awards gala event on Saturday, June 7th at The Disneyland Resort Hotel in Anaheim, California as part of the 2016 AAF National Conference, ADMERICA!