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Simpleview Announces Partnership with Act-On Software to Expand Product Portfolio with Marketing Automation / 07/13/2017 12:00 am

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TUCSON, AZ, July 12, 2017 – Simpleview, a leading provider of CRM, CMS, and digital marketing technologies for destination marketing organizations (DMOs), today announced it has joined the Act-On Strategic Consulting Partner Program to deliver Act-On’s Marketing Automation software to destination marketing organizations across the globe. By adding Act-On to its current email marketing offerings, Simpleview is uniquely positioned to address the inbound and outbound marketing needs of DMOs and further enhance their customer relationship management processes. 

Partnering with Act-On gives Simpleview’s DMO clients access to best-of-breed  lead-to-revenue management (L2RM) tools designed to help DMO teams boost awareness of their destination, generate more qualified leads, increase local business engagement, and drive greater leisure travel demand. Act-On Software collects social and behavioral data to guide further interactions with prospects. It then automates communications and key processes for better lead nurturing, lead scoring, email messaging, and social engagement. As an Act-On Strategic Consulting Partner, Simpleview now offers the ideal channel for DMOs to take advantage of Act-On marketing automation services at a price point that is unmatched in the industry.

“We are beyond excited to partner with Act-On,” said Ryan George, Chief Executive Officer at Simpleview. “With the ongoing success of our digital marketing department, we recognized that there are increasingly sophisticated ways for our customers to engage their customers and prospects. After evaluating multiple widely recognized vendors, we chose to partner with Act-On based on the sophistication of their tools, the depth and breadth of their support infrastructure, and the open nature of the application programming interface (API) that will allow for seamless integration with Simpleview CRM.”

“We look forward to partnering with Simpleview to combine our best-of-breed marketing automation solution with their industry-leading CRM to help more DMOs worldwide drive better business outcomes and maximize customer lifetime value,” said Bill Pierznik, SVP of Business Development at Act-On Software. “This relationship will empower more destination marketers to take advantage of modern marketing tactics to grow their business.”

Simpleview will continue to offer and support email marketing and eProposal products from their longtime partner Distribion. Like Distribion, Act-On will play a key role in supporting Simpleview’s digital marketing team, as Simpleview not only stands behind the products and services they offer to clients, but uses them as well.

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Simpleview employs 200+ staff and works with over 540 customers in North America and around the world, including 16 of the top 20 meeting destinations in the U.S. www.simpleviewinc.com