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AAF Tucson Call For Nominations & Submissions / 01/16/2017 12:00 am

AAF Tucson LogoAAF Tucson 2017 Special Awards Call for Nominations & Submissions

Media Sales Professional of the Year
Marketing Executive of the Year
Creative Professional of the Year
Local Production of the Year*
Digital Marketing Campaign of the Year*
Social Media Marketing Campaign of the Year*

Presented annually by AAF Tucson, the Media Sales Professional of the Year award honors collaboration and partnership with the creative professionals in the market. 

Criteria:

  • Works with Agencies and Marketers to fully understand their Marketing objectives.
  • Is a strong advocate for Agencies and their Clients within their own media organization.
  • Develops new channels and opportunities for marketers to deliver impactful creative.
  • Builds relationships with the creative professionals within the organizations they sell to.
  • Demonstrates an appreciation for creativity and a desire to ensure the best work is presented to the community.


The Marketing Executive of the Year award honors excellence, professionalism and outstanding achievement in marketing.

Criteria:

  • Demonstrates innovation in marketing to achieve company objectives including business results and problem solving.
  • Utilizes multiplatform strategies to successfully Position Company’s brand/product in the local marketplace.
  • Delivers insight based marketing strategies to create impactful, targeted communication that generates awareness and positive opinion.
  • Leads, inspires and cultivates relationships with marketing partners to lift the local industry as a whole.


The Creative Professional of the Year will be awarded to the most creative, influential, driven and prominent individual in the creative space.

Criteria:

  • Consistently delivers high level creative work
  • Produces work that is equally strategic and creative
  • Demonstrates an understanding of the local marketplace and reflects it in the work
  • Creative is memorable and has longevity
  • Shows an ability to innovate
  • Multiplatform capabilities
  • Is an industry leader respected by peers
  • Delivers work that lifts the Tucson creative industry profile

The Local Production of the Year award honors the best station produced work in the market for either self- promotion or a client campaign

Criteria:

  • Work is produced by the local station for the market – cannot be an edited version of a national campaign.
  • Celebrates/positively represents the local marketplace.
  • Clearly communicates the intended message
  • Delivers a memorable image of the station or client in a creative way.
  • Quality of the work is at par with the best work in the market.

Two new award categories have been added this year: Digital Marketing Campaign of the Year, which will honor outstanding achievement in the digital marketing space through the successful execution of a digitally focused campaign.

Criteria:

  • Demonstrates Innovation in online or digital marketing to achieve company or client objectives, and employs a superior level of creativity, including design, content, functionality, and leaves a lasting impression
  • Utilizes a multiplatform approach, including, but not limited to, website/microsite, social media marketing, search engine marketing, digital audio, video, or apps
  • Demonstrates insight based strategies for delivery and targeted execution
  • Tells an impactful story that is cohesive throughout all elements of the campaign


And Social Media Marketing Campaign of the Year, honoring outstanding achievement and success of a social media marketing campaign.

Criteria:

  • Demonstrates Innovation in social media activation to achieve company or client objectives, and employs  a superior level of creativity, including design, content, functionality, and leaves a lasting impression, and encourages engagement and virility across one or more social media channels
  • Campaign can use a multiplatform approach, and does not need to include paid media to qualify. Marketing channels should focus on social media marketing (paid or organic), website/microsite, or video distribution on social platforms
  • Demonstrates insight based strategies for delivery and targeted execution
  • Tells an impactful story that is cohesive throughout all elements of the campaign

All nominations must include name, contact information and less than 500 words describing how each nominee meets the criteria. Please use the online submission form to enter your nomination and upload supporting creative.

For consideration, all nominations must be submitted no later than Monday, February 6, 2017 at 5:00 p.m.

Inquiries can be made by email to membership@aaftucson.org or by calling 326-1060.

*Nominees for this award can be for an individual or company/agency.