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AAF Tucson 2017 ADDY Awards Winners Announced / 03/12/2017 12:00 am

March 12, 2017 Tucson, AZ – American Advertising Federation Tucson (AAF Tucson) honored its 2017 ADDY Awards® competition winners at a black-tie gala, “Luck Be An ADDY Tonight” on March 11, 2017 at Casino Del Sol Resort. A total of 326 entries competed in 102 categories, with 96 Gold, Silver and Bronze awards presented. 

In addition, Judges Choice awards went to The Caliber Group for Accelerate Diagnostics Website in the Business-to-Business Website category, Crown Chimp Productions for In Between done for St. Mary’s Press in the Cinematography category, and to Gordley Group for their Holiday Card 2016 in the Industry Self-Promo Direct Marketing & Specialty category.

The professionals Best of Show award in was presented to Madden Media for Stowe: A Land of Winter Wonders done for Stowe Area Association in the Microsite category.

The Best of Show Student award went to Emiko Higman from The Art Institute of Tucson for Harmony Vegan Ice Cream Brand in the Integrated Brand Identity Campaign category.

All Gold and Silver ADDY Award® winners of the local competition are eligible to compete in the second level of a three-tiered ADDY® Awards competition, the AAF District 12 ADDY® Awards which will be hosted in Salt Lake City, Utah the weekend of April 1st. AAF District 12 is comprised of AAF and Ad2 chapters in Arizona, Utah, Wyoming, Colorado, New Mexico and El Paso, Texas. District winners will be eligible for the ultimate competition, the AAF American Advertising Awards. National awards will be presented June 10th at The Roosevelt New Orleans during Admerica 2017, the American Advertising Federation’s National Conference.

The local ADDY Awards® Competition is conducted by AAF Tucson.  Proceeds from help support the Federation’s educational programs, public service projects and proactive government relations efforts. 

AAF Tucson and Ad2 Tucson are comprised of over 300 local advertising and media professionals. Both clubs work to enhance the professional development of club members, while increasing recognition for the advertising industry and giving back to the local community.  They are local affiliates of the American Advertising Federation, a national organization that represents the advertising industry in its entirety.  For information on upcoming events or becoming a member, visit www.aaftucson.org.

AAF Tucson 2017 Industry Achievement Award Winners Announced / 03/12/2017 12:00 am

March 12, 2017 – AAF Tucson has announced winners of five annual special industry recognition award honors. The awards were presented during the 36th Annual ADDY Awards® gala event at the Casino Del Sol Resort on Saturday, March 11, 2017.

Media Sales Professional of the Year
This award honors collaboration and partnership with the creative professionals in the market. The 2017 award recipient is Tara Hungate, Senior Account Executive for KLPX / KFMA / KCMT / KTKT at Arizona Lotus Corp. Finalists included Suzi Nomiyama, Senior Marketing Representative for Tucson Lifestyle Magazine and Patty Ruiz, General Sales Manager of KUDF TV-14 Azteca America-LM Media.

Marketing Executive of the Year
This award honors excellence, professionalism and outstanding achievement in marketing. The 2017 award was presented to Cara Frank, Vice President of Marketing for Simpleview.

Creative Professional of the Year
Awarded to the most creative, the most influential, the most driven and prominent individual in the creative space. Mike McPherson, Art Director for The DesertLeaf, was the winner of this year’s award. Finalists included Robyn Frey,Creative Director of Bolchalk FReY Marketing and Chris Westin, Group Art Director at Tucson Lifestyle Magazine

Social Media Marketing Campaign of the Year
This new award recognition honors outstanding achievement and success of a social media marketing campaign. The 2017 winner was Casino Del Sol for their KISS Campaign

Digital Marketing Campaign of the Year
This new award recognition honors outstanding achievement in the digital marketing space through the successful execution of a digitally focused campaign. The 2017 winner was Madden Media for Even Jedi Need a Kissimmee Vacation. Finalists for this award were The Caliber Group for the Accelerate Diagnostics Website and Madden Media’s Stowe: A Land of Winter Wonders microsite.

AAF Tucson and Ad2 Tucson are comprised of over 300 local advertising and media professionals. Both clubs work to enhance the professional development of club members, while increasing recognition for the advertising industry and giving back to the local community.  They are local affiliates of the American Advertising Federation, a national organization that represents the advertising industry in its entirety.  For information on upcoming events or becoming a member, visit www.aaftucson.org

AAF Tucson Special Awards Finalists Announced / 02/16/2017 5:13 pm

February 17, 2017 – AAF Tucson has announced finalists selected for five special recognition honors which will be presented during its 36th Annual ADDY Awards® gala event at the Casino Del Sol Resort on Saturday, March 11, 2017. These awards are being presented annually by AAF Tucson:

Media Sales Professional of the Year
This award honors collaboration and partnership with the creative professionals in the market.  Finalists for this award include:

- Tara Hungate, Sr. Account Executive for KLPX / KFMA / KCMT / KTKT at Arizona Lotus Corp.
- Suzi  Nomiyama, Senior Marketing Representative of Tucson Lifestyle Magazine
- Patty Ruiz, General Sales Manager at KUDF TV-14 Azteca America-LM Media

Marketing Executive of the Year
This award honors excellence, professionalism and outstanding achievement in marketing. Finalists include: 

- Cara Frank, Vice President of Marketing at Simpleview

Creative Professional of the Year
Awarded to the most creative, the most influential, the most driven and prominent individual in the creative space. Finalists selected in this award category are: 

- Robyn Frey, Creative Director of Bolchalk FReY Marketing
- Mike McPherson, Art Director at The DesertLeaf
- Chris Westin, Art Director for Tucson Lifestyle Magazine

Social Media Marketing Campaign of the Year
This award honors outstanding achievement and success of a social media marketing campaign. Finalists include:

- Kiss Campaign by The Casino Del Sol Resort

Digital Marketing Campaign of the Year
This award honors outstanding achievement in the digital marketing space through the successful execution of a digitally focused campaign. Finalists include:

- Accelerate Diagnostics WebsiteThe Caliber Group
- Even Jedi Need a Kissimmee VacationMadden Media
- Stowe: A Land of Winter WondersMadden Media

AAF Tucson and Ad2 Tucson are comprised of over 300 local advertising and media professionals. Both clubs work to enhance the professional development of club members, while increasing recognition for the advertising industry and giving back to the local community.  They are local affiliates of the American Advertising Federation, a national organization that represents the advertising industry in its entirety.  For information on upcoming events or becoming a member, visit www.aaftucson.org

Arizona State DECA Conference Judges Needed / 02/09/2017 11:16 am


We need volunteers to judge for 
Arizona DECA’s State Conference!!

 



What is it?
 Judges will help judge role plays for students. 

Role plays include a case study in which a student 
is presented with a real world business issue to solve. 

Various students will present their solution to the issue 
and you will judge them using a rubric.

Where? 
JW. Marriott Starr Pass Resort 
(3800 W Starr Pass Blvd, Tucson, AZ 85745)

When? 
Either of these two dates and times or both:

Monday, February 27, 2017 (8:00AM-4:00AM with 1 hour catered lunch)
Tuesday, February 28, 2017 (8:00AM-12:00PM with catered lunch)

There will be a coffee/tea/water and snacks provided.

Register to Judge at www.azdeca.org

1:Homepage click Sign Up Here for State Judges
2: Select Register for 2017 State Conference
3: Fill out your information
4: Select your event and time slot

AAF Tucson Award Winners to be honored March 11, 2017 / 01/29/2017 12:00 am

Luck Be An Addy TonightAAF Tucson will honor the local market’s best in creative advertising on Saturday, March 11, 2017 at Casino Del Sol Resort during its themed ADDY Awards® celebration, Luck Be An ADDY Tonight.

Winners notifications and invitations are out for the event, which recognizes and showcase the area’s outstanding advertising creative work for the previous year. The event begins at 5 pm with cocktails and a Creative Showcase Gallery display of entries submitted in this year’s competition, followed by dinner and the presentation of awards.

Judges have chosen winners from 326 interactive, digital, broadcast and print entries submitted by local agencies, businesses and individuals from throughout Tucson and Southern Arizona, including university and college students.

Reservation rates for the gala event are currently $85 for AAF Tucson members, $100 for non-members and $70 for Ad2 Tucson members, Emeritus members and students. Tables of 10 are also available for $850 Reservations may be completed and paid for in advance online at aaftucson.org.

The Tucson competition is sponsored by AAF Tucson and Ad2 Tucson, joint member trade associations comprised of local advertising, marketing, public relations and media professionals. Proceeds from the ADDY Awards competition and event help support educational programs, public service projects and proactive government relations efforts of both chapters.



American Advertising Federation Tucson and Ad2 Tucson are comprised of more than 300 local advertising professional members. These non-profit trade associations work to enhance the professional development of club members and recognition for the advertising industry while raising funds to support advertising education initiatives and the local community. Both groups are local affiliates of the American Advertising Federation, a national organization that represents all aspects of the advertising industry.  For information on upcoming events or on joining one of these groups, visit aaftucson.org.

The American Advertising Federation is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry: advertisers, agencies, media and suppliers. Headquartered in Washington, D.C., AAF acts as the "Unifying Voice for Advertising." Its membership includes corporate members comprising some of the nation’s leading advertisers, advertising agencies, and media companies; a national network of more than 170 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members.

The American Advertising Awards (AKA ADDY Awards®) is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. More information at AAF.org.

9th Annual Tucson Area High School Graphic Design Championships / 01/27/2017 12:21 pm
TAHSGDC 2017 
 
Greetings, 

Our advisory board, the Arizona Design Education Network, is organizing this year's regional competition to be held at Pima Community College's West Campus on Friday February 10th. 

Please complete our Google Form to let us know if you'd be able to join us as a judge - the form should only take a moment to fill out. 

Thanks to all for your time and consideration!

Regards, 

Mike, ADEN Chair
 
Judging Sign-Up: TAHSGDC 2017 (ninth annual)
TAHSGDC will take place on Friday February 10th 2017 at the Pima Community College's West Campus (at Speedway & Greasewood) in room CG 03 of the Santa Catalina Building.

• Student-competitions will run from 8:30am - 2pm. 

• Presentations and judging will take place from 2-4:30pm

• Any local professionals who work in a graphic design related field who are willing to volunteer their time are welcome to join for this event. You'll have a chance to network with area creatives, and provide meaningful feedback to the student-designers. 

We hope to see you there - thanks for your consideration!
University of Arizona Eller College of Management 2017 AdFair / 01/25/2017 9:18 pm

AdFAIR, a celebration of advertising, will take place Wednesday, February 8, 2017 from 5:30-7:00 pm at the University of Arizona Eller College of Management in McClelland Hall Estes Atrium and Berger Auditorium.  

Three alumni will present, Liz Tanori, Ryan Greer and Katie Hundere.  You will have a chance to meet and greet students from the University of Arizona who have interest in Advertising as a career.

The event begins with meet and greet in the atrium, then presentation by the Alumni and benefactor Phil Hagenah in Berger Auditorium, then back to atrium to talk to students who are energized.

Would love to have you participate.

2017 UA AdFair

2017 UA AdFair Speakers

AAF Tucson Call For Nominations & Submissions / 01/16/2017 12:00 am

AAF Tucson LogoAAF Tucson 2017 Special Awards Call for Nominations & Submissions

Media Sales Professional of the Year
Marketing Executive of the Year
Creative Professional of the Year
Local Production of the Year*
Digital Marketing Campaign of the Year*
Social Media Marketing Campaign of the Year*

Presented annually by AAF Tucson, the Media Sales Professional of the Year award honors collaboration and partnership with the creative professionals in the market. 

Criteria:

  • Works with Agencies and Marketers to fully understand their Marketing objectives.
  • Is a strong advocate for Agencies and their Clients within their own media organization.
  • Develops new channels and opportunities for marketers to deliver impactful creative.
  • Builds relationships with the creative professionals within the organizations they sell to.
  • Demonstrates an appreciation for creativity and a desire to ensure the best work is presented to the community.


The Marketing Executive of the Year award honors excellence, professionalism and outstanding achievement in marketing.

Criteria:

  • Demonstrates innovation in marketing to achieve company objectives including business results and problem solving.
  • Utilizes multiplatform strategies to successfully Position Company’s brand/product in the local marketplace.
  • Delivers insight based marketing strategies to create impactful, targeted communication that generates awareness and positive opinion.
  • Leads, inspires and cultivates relationships with marketing partners to lift the local industry as a whole.


The Creative Professional of the Year will be awarded to the most creative, influential, driven and prominent individual in the creative space.

Criteria:

  • Consistently delivers high level creative work
  • Produces work that is equally strategic and creative
  • Demonstrates an understanding of the local marketplace and reflects it in the work
  • Creative is memorable and has longevity
  • Shows an ability to innovate
  • Multiplatform capabilities
  • Is an industry leader respected by peers
  • Delivers work that lifts the Tucson creative industry profile

The Local Production of the Year award honors the best station produced work in the market for either self- promotion or a client campaign

Criteria:

  • Work is produced by the local station for the market – cannot be an edited version of a national campaign.
  • Celebrates/positively represents the local marketplace.
  • Clearly communicates the intended message
  • Delivers a memorable image of the station or client in a creative way.
  • Quality of the work is at par with the best work in the market.

Two new award categories have been added this year: Digital Marketing Campaign of the Year, which will honor outstanding achievement in the digital marketing space through the successful execution of a digitally focused campaign.

Criteria:

  • Demonstrates Innovation in online or digital marketing to achieve company or client objectives, and employs a superior level of creativity, including design, content, functionality, and leaves a lasting impression
  • Utilizes a multiplatform approach, including, but not limited to, website/microsite, social media marketing, search engine marketing, digital audio, video, or apps
  • Demonstrates insight based strategies for delivery and targeted execution
  • Tells an impactful story that is cohesive throughout all elements of the campaign


And Social Media Marketing Campaign of the Year, honoring outstanding achievement and success of a social media marketing campaign.

Criteria:

  • Demonstrates Innovation in social media activation to achieve company or client objectives, and employs  a superior level of creativity, including design, content, functionality, and leaves a lasting impression, and encourages engagement and virility across one or more social media channels
  • Campaign can use a multiplatform approach, and does not need to include paid media to qualify. Marketing channels should focus on social media marketing (paid or organic), website/microsite, or video distribution on social platforms
  • Demonstrates insight based strategies for delivery and targeted execution
  • Tells an impactful story that is cohesive throughout all elements of the campaign

All nominations must include name, contact information and less than 500 words describing how each nominee meets the criteria. Please use the online submission form to enter your nomination and upload supporting creative.

For consideration, all nominations must be submitted no later than Monday, February 6, 2017 at 5:00 p.m.

Inquiries can be made by email to membership@aaftucson.org or by calling 326-1060.

*Nominees for this award can be for an individual or company/agency.

94.9 MIXfm/Tucson Plans New Lineup for 2017 / 12/20/2016 3:43 pm

EW Scripps Logo




Bobby Rich, Tucson’s Most Celebrated Radio Personality, Moves to Afternoons

94.9 MIXfm (KMXZ), Tucson’s premiere adult contemporary music station, is starting 2017 off with a brand new afternoon show, “Bobby Rich Celebrates Tucson,” featuring Bobby Rich, effective Jan. 3, 2017.

After 24 years of cheerfully waking up Tucson, Rich will venture into the afternoon drive, weekdays from 3-7 p.m. He leaves the Morning MIX team in the capable hands and voices of co-hosts Greg Curtis and Mrs. Grant who will continue to anchor The Morning MIX from 5-10 a.m. The midday show from 10 a.m.-3 p.m. will feature Marty Bishop and Tucson’s best workday music mix. 

“We are extending the love and laughs we established with our popular Morning MIX team to the afternoons,” said Leon Clark, vice president and general manager for Tucson radio operations for The E.W. Scripps Company (NYSE: SSP). “Bobby is a Tucson radio icon and Arizona Broadcasters’ Hall of Fame inductee. He has an abundance of personality and energy to keep our listeners entertained and inspired every afternoon.” 

Rich’s current MIXfm show has been recognized as the “Best of the City” for consecutive years by the Arizona Daily Star, Tucson Weekly and Tucson Lifestyle.

“In addition to playing lots of music and entertaining my audience with my silly and unpredictable comments, I’ll be focusing on our community in every show,” said Rich. “I want my affection for Tucson to truly shine through and I can’t wait to get started.”

Scripps is committed to serving the Tucson community through its multiple platforms with radio, television and digital brands. Scripps has four radio stations, two TV stations and many digital brands to keep audiences informed. 

"It's an honor to be part of Tucson's morning routine,” said Greg Curtis. “Our listeners know they can count on us for good, clean fun and lots of energy.”

“I’ve been connecting with our listeners here for 14 years and it’s been nine years for Greg, so we really know our Tucson community well,” said Mrs. Grant. “We look forward to plenty of interaction and great music to get our listeners moving in the morning.” 


About Scripps

The E.W. Scripps Company (NYSE: SSP) serves audiences and businesses through a growing portfolio of television, radio and digital media brands. Scripps is one of the nation’s largest independent TV station owners, with 33 television stations in 24 markets and a reach of nearly one in five U.S. households. It also owns 34 radio stations in eight markets. Scripps also runs an expanding collection of local and national digital journalism and information businesses, including multi-platform satire and humor brand Cracked, podcast industry leader Midroll Media and over-the-top video news service Newsy. Scripps also produces television shows including “THE LIST” and ”The Now,” runs an award-winning investigative reporting newsroom in Washington, D.C., and serves as the long-time steward of the nation’s largest, most successful and longest-running educational program, the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”

Simpleview Announces New Senior Leadership Additions / 12/12/2016 10:45 pm

simpleview

TUCSON, Ariz. (December 12, 2016) - Simpleview is proud to announce two new additions to their senior leadership team. Cara Frank has been promoted to Vice President of Marketing and Sean Moyle has been named Vice President of Operations.

“Both long-term Simpleview employees, Cara and Sean will bring years of hands-on experience and fresh insights to the leadership team,” said Ryan George, Simpleview’s Chief Executive Officer. “Cara’s external interactions and Sean’s internal processes will help align our partners, staff, and operations in ways that will best serve our customers as we continue to grow, and will allow the executive team and I to focus more deeply on strategy and continued development of innovative and enduring solutions for our clients.”

Cara’s new role means she will often be found at travel and tourism industry tradeshows, on industry boards, and interacting with Simpleview’s strategic partners, bringing a listening ear, open communication, and thoughtful insight. Sean will be partnering with Simpleview Chief Operating Officer Scott Wood to identify opportunities for internal improvement and advancement, to tackle targeted projects, and bring the impact he’s had on the Simpleview CMS department to the company as a whole through his dedication and knowledge.

Cara came to Simpleview nine years ago from the Greater Madison Convention & Visitors Bureau, immediately bringing the insight of a customer to the Simpleview team. As the former Director of Marketing, Cara helped lay the groundwork for what is today’s Simpleview Summit, a user’s conference with attendance expected to exceed 700 global travel and tourism professionals in 2017. At the same time, she assisted with the integration of acquisitions and helped ensure a successful company culture and strong partner relationships.

“Cara has earned this promotion through unwavering dependability, a willingness to pitch in whenever needed, and years of adding to her knowledge of the industry,” said Ryan.”She has played a huge part in elevating and supporting our company goals, ensuring we remain a leading provider of technology and marketing solutions for our hundreds of DMO clients across the globe.” 

“Sean has been here since the inception of our core products, Simpleview CRM and CMS, and knows all of our tools inside out,” stated Ryan. “His hard work, ability to surmount challenges, and talent for smartly aligning people and processes, demonstrate the perfect embodiment of Simpleview’s core values, and make him precisely the right fit for his new role as VP of Operations,” he added. 

When Simpleview launched the newest version of their popular Content Management System platform in late 2014, the product was met with great enthusiasm.  Sean helped Simpleview acquire the talent and resources necessary to successfully manage the increased workload and ensured efficient processes were in place to meet customer expectations with the quality, creativity, and timeliness that they have come to expect from Simpleview. “Under Sean’s leadership we have successfully launched more than 110 websites on the new platform, and more than 200 prior to that, without a single failed project ,” said Ryan. 

The expansion of Simpleview’s senior leadership team will enhance the company’s ability to meet the needs of our growing customer base while we continue to provide enterprising products and services for the travel and tourism market. 2016 marked the tenth consecutive year that Simpleview was named to Inc. 5000’s list of fastest growing private companies.

About Simpleview
Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, search marketing, revenue generation, and mobile technologies for destination marketing organisations (DMOs). Simpleview employs 185+ staff and works with over 400 customers in North America and around the world, from meeting and vacation destinations the size of Paducah, Ky (population 25,018), to 16 of the top-20 meeting destinations in the U.S., to the country of Norway. https://www.simpleviewinc.com