American Advertising Awards

2018 Tucson ADDY Awards CFE
The Tucson ADDY Awards®

The ADDY Awards are the advertising industry's largest and most representative competition, attracting a combined total of 80,000 entries in local ADDY competitions each year. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local American Advertising Awards (formerly known as the ADDY Awards) is the first of a three-tiered, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 15 District competitions. District winners are then forwarded to the third tier, the National ADDY Awards competition. Entry in your local ADDY competition is the first step toward winning a National ADDY.

Entering the ADDY competition supports our entire industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

A scoring process in which a panel of judges evaluates all creative dimensions of every entry effects selection of the most creative entry in each category. In each category, a GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive SILVER ADDYs. In some markets, a BRONZE ADDY may also be awarded. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

The Student ADDY Awards is also a three-tiered national competition, which is sponsored by the AAF and National Ad 2. Occurring in conjunction with the prestigious ADDY Awards, the Student ADDY Awards recognize and reward creative excellence by students. Information on entering the Student ADDY Awards may be found in the local Rules and Categories documentation.

Copyright infringement and/or plagiarism (be it intentional or unintentional) will result in the disqualification and, if applicable, removal of awards from any entry deemed in violation. All entry fees will be forfeited.

See what last year's winners have to say:

Neil Bernardo, Creative Director Madden Media
2017 AAF Tucson Best of Show & Gold ADDY Award 
Stowe: A Land of Winter Wonders done for Stowe Area Association

Alexis Favis, Digital Campaign Manager, Madden Media
2017 AAF Tucson Best of Show & Gold ADDY Award 
Stowe: A Land of Winter Wonders done for Stowe Area Association

Emiko Higman, The Art Institute of Tucson 
AAF Tucson Student Best of Show & Gold Student ADDY Award
Harmony Vegan Ice Cream Brand

Helen Gomez Bernard, Director of External & Alumni Relations, U of A College of Humanities 
AAF Tucson Mosaic Award & Gold ADDY Award for 2016 Tucson Humanities Festival

Frank Armendarez, Crown Chimp Productions
AAF Tucson Judge's Choice & Gold ADDY Awards (3) 
and AAF District 12 Silver ADDY Award 
"In Between"for St. Mary's Press

Maria Delvecchio,Creative Director, The Caliber Group 
AAF Tucson Judge's Choice & Gold ADDY Award
Accelerate Diagnostics Website for Accelerate Diagnostics

Larry Gaurano, Larry Gaurano Photography 
Ad2 Tucson People's Choice Award
Dia de los Muertos

Steven Meckler Photographer 
AAF Tucson Gold ADDY Award & AAF District 12 Gold ADDY Award
"School Lunch Trays" done for Edible Baja Magazine

Tim Bowen, Owner, Creative Slice
2017 AAF Tucson ADDY Awards
- &, Silver -

Christine Simpson, Great Scott Design 
2017 AAF Tucson Gold ADDY Award, Harvey Mason Media Website

Larry Gaurano, Larry Gaurano Photography 
AAF Tucson Gold ADDY Award
, Dia de los Muertos

Carol Blomstrand, Trumpet Social Media (Client)
Lienhart Design - AAF Tucson Gold ADDY Award, Trumpet Social Media Logo