AAFT News

We share pertinent local and national industry information to keep our community in the know.

AAF Tucson ADDY Awards® Winners to be honored March 3, 2018 / 02/06/2018 11:54 am

Love Me TucsonAmerican Advertising Federation Tucson (AAF Tucson) will honor our local market’s best in creative advertising on Saturday, March 3, 2018 at the Casino Del Sol Resort during its themed celebration, Love Me Tucson.

Winners’ notifications and invitations are out for the event, which will showcase the area’s outstanding advertising creative work from 2017. The event begins at 6 pm with a cocktail reception and winners’ gallery displays, followed by dinner, presentation of awards, and an after-party until Midnight. Musical entertainment and dancing will kick-off and close out the evening.

Judges have chosen winners from 242 interactive, digital, broadcast and print entries submitted by local agencies, businesses and individuals from throughout Tucson and Southern Arizona, as well as AAF University and college students.

Reservation rates for the gala event are currently $85 for AAF members, $100 for non-members and $65 for Ad2 Tucson / Emeritus members and students. Reservations must be completed and paid for in advance online at aaftucson.org.

Event proceeds will fund local education and non-profit initiatives, including the Tucson Advertising Federation Educational Foundation and AAF Student internship program. A portion will also be donated directly to Ad 2 Tucson’s annual Public Service Project 2018 beneficiary, Integrative Touch for Kids (ITK)*.

The Tucson competition is sponsored by AAF Tucson and Ad2 Tucson, joint member trade associations comprised of local advertising, marketing, public relations, media and design professionals. Proceeds from the ADDY Awards help support educational programs, public service projects and proactive government relations efforts of both chapters.

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For media credentials to cover the AAF Tucson ADDY Awards event, contact Pearl Ford-Fyffe at membership@aaftucson.org.

*Integrative Touch for Kids was founded in 2005 to minimize suffering of children with serious illnesses and special needs undergoing hospital treatment. ITK’s integrative healing therapies reach 3,500 people each year, through various individual and group programs all free of charge. Therapies include massage and bodywork, reflexology, sound healing, energy, play, art and movement therapies. All are focused on improving the lives of the children and their entire families. The new ITK advertising campaign, developed by Ad 2 Tucson, will be debuted soon.

American Advertising Federation Tucson
and Ad2 Tucson are comprised of more than 300 local advertising professional members. These non-profit trade associations work to enhance the professional development of club members and recognition for the advertising industry while raising funds to support advertising education initiatives and the local community. Both groups are local affiliates of the American Advertising Federation, a national organization that represents all aspects of the advertising industry.  For information on upcoming events, or on joining one of these groups, visit aaftucson.org

The American Advertising Federation is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry: advertisers, agencies, media and suppliers. Headquartered in Washington, D.C., AAF acts as the "Unifying Voice for Advertising." Its membership includes corporate members comprising some of the nation’s leading advertisers, advertising agencies, and media companies; a national network of more than 170 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members.

The American Advertising Awards (AKA ADDY Awards®) is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. More information is available at AAF.org.

2018 Duplicate ADDY Award Trophy Order Form

Invitation: Be at Judge at High School Graphic Design Competition / 01/23/2018 11:33 am

10thAnnTucHSGDCOur advisory board, the Arizona Design Education Network, is organizing this year's regional competition to be held at Pima Community College's West Campus on Friday, February 2nd

Please complete the attached form to let us know if you'd be able to join us as a judge. The form should only take a moment to fill out. 

SIGN-UP LINK: https://goo.gl/forms/pbeOKXaaYAR2lOKE2

Simpleview Announces New Senior Leadership Addition / 01/22/2018 6:06 pm

Jason SwickTUCSON, Ariz. (January 22, 2018) - Simpleview is proud to announce a new addition to their senior leadership team. Jason M. Swick has been promoted from within to Vice President of Digital Marketing.

"Jason’s guidance and hard work have led our digital marketing team to see exceptional growth and offer more services than ever with incredible value to our DMO customers—from content creation and marketing automation, to Conversion Rate Optimization, which Jason’s team just launched out of beta in 2017,” said Scott Wood, Chief Operating Officer at Simpleview.

“He’s not only been a driving force behind Simpleview’s growth, he’s done an exemplary job reaching across department lines to engage with other teams and synchronize people and processes,” added Scott. “This kind of teamwork and communication epitomizes our core values. Jason’s proven he is a leader in digital marketing, and that he has the ability to move our customers’ destination marketing efforts successfully forward—and take Simpleview forward—in his new role.”

Jason joined the Simpleview team in 2010 as a Digital Media Specialist. He quickly moved up to Director of Digital Marketing. Under his direction, Simpleview’s Digital Marketing team grew from 15 to 35 in a year’s time to accommodate growing customer needs for engaging website content, efficient and effective marketing automation, plus website optimization, conversion optimization, paid media, and business intelligence services. In his new role, Jason will focus strategy for the digital marketing department and continue to develop and refine targeted solutions for Simpleview’s DMO clients. He’ll also be engaging with customers and colleagues while representing Simpleview digital marketing services at travel and tourism industry trade shows.

Simpleview’s Search Engine Marketing department evolved into the much more comprehensive Digital Marketing department at the start of 2017, adding services and staff dedicated to helping our DMO clients adapt to the changing landscape of consumer behavior and an increasingly digital and mobile-first world. Similarly, the expansion of Simpleview's senior leadership team over the past year—Jason is the third VP added to the group in just over a year’s time—will enhance the company's ability to meet the needs of our growing global customer base while we continue to provide innovative technology solutions for convention bureaus and tourist boards worldwide.

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Simpleview employs 200+ staff and works with over 530+ customers in North America and around the world, from meeting and vacation destinations the size of Paducah, Ky (population 25,018), to 16 of the top-20 meeting destinations in the U.S., to the country of Norway. www.simpleviewinc.com

The Community Food Bank of Southern Arizona Appreciates Your Support This Holiday Season / 12/15/2017 12:00 am

CFSADecember 11, 2017

Dear members of AAF and Ad 2 Tucson, 

You've just done a remarkable thing.

You've made sure that eight-year-old Olivia gets to eat breakfast this morning. She has cereal with milk and apple juice, and before she leaves for school, her mom hands her a special treat: a banana. 

"Sometimes I don't eat breakfast because there's no food," said Olivia. "I like the days when there's food. I feel happy."

Your gift of $124, plus $330 in event proceeds contributed to the Community Food Bank of Southern Arizona is already at work making sure that kids like Olivia always have food. You're giving Olivia more than a healthy breakfast - you're giving her hope, comfort and the chance to be a kid. 

Thank you, AAF Tucson and Ad 2 Tucson members, for joining us at the 2017 Tucson Mingle Bells event, and for stepping up to help people like Olivia right here in southern Arizona. You are changing lives!

Sincerely, 

Michael McDonald, CEO
Community Food Bank of Southern Arizona

37th Annual Tucson ADDY Awards® Competition Call for Entries / 12/01/2017 12:00 am

Love Me TucsonDecember 1, 2017 – AAF Tucson has issued a Call for Entries for the 37th Annual Tucson ADDY Awards Competition. This competition recognizes exceptional advertising created in the Tucson metropolitan and Southern Arizona market. The local component of AAF’s American Advertising Awards, the Tucson ADDY Awards honor advertising creative excellence in all media including print, broadcast, interactive, out-of-home and public service advertising, with professional and student categories of competition. Rules and Categories documents are available for download now

The entry deadline is Wednesday, January 10, 2018 at 3 pm. Physical entries will be accepted between 9 am and 3 pm at Steven Meckler Photography, located in downtown Tucson at 121 S. 4th Ave. The competition is open to all professionals and students. Members of AAF Tucson & Ad2 Tucson receive discounted entry fees. For details and entry instructions, visit the local ADDY® Awards competition page.

A distinguished judging panel of advertising creative executives from markets across the country will gather in Tucson the weekend of January 27, 2018 to select winners from an anticipated 300+ entries. To be eligible for consideration of an ADDY Award®, all work must have been published or aired in the calendar year of 2017.

The 37th Annual Tucson ADDY Awards winners will be honored during a special themed celebration event, “Love Me Tucson” on Saturday, March 3, 2018 at The Casino Del Sol Resort.

Local Gold and Silver ADDY winners will be eligible to compete in the second level of the three-tiered American Advertising Awards Competition, the AAF District 12 ADDY Awards, which will be hosted in Phoenix April 2018. District Gold and Silver winners will then be eligible in the ultimate competition, the national American Advertising Awards. National winners will be announced June 9, 2018 by the American Advertising Federation during the annual national conference, Admerica! At the Hilton Hotel in Chicago, IL.
       


American Advertising Federation Tucson and Ad2 Tucson are comprised of more than 300 local advertising professional members. These non-profit trade associations work to enhance the professional development of club members and recognition for the advertising industry while raising funds to support advertising education initiatives and the local community. Both groups are local affiliates of the American Advertising Federation, a national organization that represents all aspects of the advertising industry. For information on upcoming events or on joining one of these groups, visit www.aaftucson.org.  For a complete list of the 2017 AAF National ADDY® Awards winners, visit http://winners.americanadvertisingawards.com/awards2017/.  

The American Advertising Federation is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry: advertisers, agencies, media and suppliers. Headquartered in Washington, D.C., AAF acts as the "Unifying Voice for Advertising." Its membership includes corporate members comprising some of the nation’s leading advertisers, advertising agencies, and media companies; a national network of more than 170 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. 

JTED Student Design Contest Winners Announced / 10/05/2017 8:08 pm

AZ JTED Student Design Competition

Thank you to the AAF Tucson members who participated as judges for the
2017 Arizona Design Education Network' s student design competition.

The first annual "Otoño in The Old Pueblo" competition was a great success. With support from the Superintendent's office and industry partners, it came together splendidly! The music by Pueblo and catering by FWHS Culinary, all hosted in such a professional setting really made for a special experience for all. 

Nine area high schools participated and students submitted a total of 166 designs.
The exhibit will remain on display until February at 200 N. Stone Avenue. If you haven't yet had a chance yet, be sure to stop by and check it out.
Here are results of the different evaluations: 
INDUSTRY JUDGING RESULTS
Contest 1 Logo:
Winner #14 Hannah Miller, JTED@Flowing Wells High School (FW)
2nd #18 Shelby McDaniel, JTED@FW
3rd #22 Jaden Maxwell, JTED@FW
 
Contest 2 Nightfall:
Winner: #19 Kevin Grijalva, Sunnyside
second: #41 Jessica Castillo, Catalina Foothills
third: #22 Edgar Lopez, Cholla
 
Contest 3 PSA:
Winer #35 Emma Peterson, Catalina Foothills
2nd : #2 Johnathan McCollough, Tucson HS
3rd: #17 Ashlynn Alloway, Sabino
SUPERINTENDENT'S CHOICE
Logo: Desmond Bustamonte, JTED@FW
Nightfall: Warren Reddinger, JTED@FW
PSA: Maggie Lynch, Catalina Foothills
STUDENT CHOICE (voting by peers)
Contest 1 Logo:
Winner #17 Morgan Lowry, JTED@FW
2nd #6 Cassidy Chamillard, Tucson High School
3rd #20 Desmond Bustamonte, JTED@FW
 
Contest 2 Nightfall:
Winner: #19 Kevin Grijalva, Sunnyside
second: #11 by Sabino HS
third: #3 Warren Reddinger, JTED@FW
 
Contest 3 PSA:
Winer #36 Baker Tressa, Catalina Foothills HS
2nd : #31 Viviana Pederson, Sabino HS
3rd: #8 Jackie Sanchez Salazar, JTED@FW
Simpleview Named to Inc. 5000 List / 09/21/2017 12:04 pm

Simpleview logo


Tucson company one of America’s fastest growing for 11 years running

TUCSON, Ariz. (September 21, 2017) - 2017 marks the 11th consecutive year that Tucson-based travel tech company Simpleview has earned a place on Inc. Magazine’s annual Inc. 5000 list, a noteworthy ranking of America's fastest-growing private companies. Companies such as Microsoft, Pandora, LinkedIn, and many other well-known names gained their first national exposure as honorees of the Inc. 5000. Of tens of thousands of companies who have applied for the list, only a tenth of a percent have managed to earn a spot 11 times, according to Eric Schurenburg, President and Editor in Chief of Inc. Media.

"We’re honored to be on the Inc. 5000 list again this year, in the company of so many incredibly driven, creative organizations,” said Ryan George, CEO of Simpleview. “We keep striving to provide the most pertinent, valuable digital marketing tools and services to our DMO customers ... and we keep growing to best meet their evolving needs," he added.

Simpleview is part of the number one fastest growing industry according to the Inc. 5000, as well: travel and hospitality. Founded in 2001, Simpleview provides Destination Marketing Organizations (DMOs) with integrated customer relationship management (CRM) and content management system (CMS) platforms, responsive website design and creative services, digital marketing solutions, mobile apps, and revenue generation options. Simpleview works with over 540 travel and tourism clients across six continents, opened their first European office last year to assist in global expansion, and showed a 3-year growth rate of 58%.

The 2017 Inc. 5000 was unveiled online at Inc.com on August 16th. Complete results of the Inc. 5000 can be found at www.inc.com/inc5000.

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Simpleview employs 200+ staff and works with over 540+ customers in North America and around the world, from meeting and vacation destinations the size of Paducah, Ky (population 25,018), to 16 of the top-20 meeting destinations in the U.S., to the country of Norway. www.simpleviewinc.com

JTED Invitation to Judge: Student Design Contest / 09/20/2017 1:12 pm
AZ Design Ed Ntwk Logo

Greetings from the Arizona Design Education Network. We're off to a good start at various schools around the Tucson area, and have plans in place for our first area-wide contest of the school year. For it, we'd like to invite you to contribute by being a judge. Below is a brief overview of the project. 

Otoño in The Old Pueblo 
(presented by the Pima County Superintendent's office)

3 Design Projects:
- Logo for All Souls Procession
- Photo-Illustration for Nightfall
- Seasonally-relevant PSA page layout for Zocalo magazine

If you accept, we'll send you an email form next week. On it, you'll be able to click to vote for favorites, and add comments/feedback.The whole process can be done from your desk or cellphone, and should only take a couple of minutes of your time. 

We'll also invite you to attend the opening ceremony of the exhibit on Wednesday October 5th at the Superintendent's office in Downtown Tucson. At it, student work will be displayed, catered food from Flowing Wells HS culinary arts and live music by Catalina Foothills HS orchestra, plus student-recognitions will be made based on the feedback that was provided by all you local professionals. 

Please use our online judging registration form, on which you can indicate if you'd like to participate. Feel free to share it with any other local industry professionals that might be interested.
Registration Now Open for Master Class “After the Basics” Weekend Photo Seminar by Award-Winning Tucson Photographer Steven Meckler / 08/07/2017 7:32 pm

Meckler Photography Logo

Registration Now Open for Master Class After the Basics” Weekend Photo Seminar by Award-Winning Tucson Photographer Steven Meckler

 

When: Saturday, November 4th and Sunday, November 5th

Where: Steven Meckler Photography Studio 121 S. 4th Avenue

Details & Registration: http://www.mecklerphotography.com/seminar/

Seminar students will gain knowledge and vision of what strong composition and skilled use of lighting contributes to making a great photo through slideshows, critiques, demonstrations and student discussions. 

This is an intermediate through advanced course for those who know how to use their camera and want to get the most out of it. The class will analyze many of Steven’s images, critique participant’s work and see demonstrations. Presentations will involve important concepts of composition, light and the many decisions that go into making an outstanding photo. Discussions will range from the best lens choices, to choosing the optimal time of day to shoot, and much more. Gain a behind the scenes glimpse of a professional photographer’s life, studio and equipment. Attendees are invited to put down the camera, channel their imagination and learn from a weekend exploring the nuances of creative technique. 

This course will be packed with information and important tips about all facets of photography. The heart of the seminar will include critical thinking about why photos are made and how to accomplish a perfect image. By looking at some of Steven’s commercial and editorial images, students will be able to ask the important “why” questions discuss basic principles involved in capturing an engaging image.

Steven Meckler came to Tucson by way of Brooklyn, New York. He developed his love of photography in high school and graduated from the State University of New York at Stony Brook. After a stint as a medical photographer at Sloan-Kettering Memorial Hospital in Manhattan, Steven moved west and set up his studio in downtown Tucson. He first focused on building a solid commercial photography business with clients such as JC Penney, Intel, IBM, Pella Windows, New York Magazine and Phoenix Home & Garden, among many others. But the core of his success comes from the many local businesses, ad agencies and magazines he has had the pleasure of working with over the last thirty-plus years.

Steven was an adjunct professor of digital photography at Pima Community College for 14 years and has taught workshops and continuing education classes for high school photo teachers through the Arizona Department of Education. He also coordinates and teaches an annual series of photography workshops for Tucson high school photo students.

TUCSON ADVERTISING HALL OF ACHIEVEMENT HONOREES ANNOUNCED / 07/06/2017 10:30 pm

HOA LogoTucson Advertising Federation Educational Foundation (TAFEF) and American Advertising Federation Tucson (AAF Tucson) have announced that Steve Lynn, Chris Mooney and Balfour Walker will be inducted into the Tucson Advertising Hall of Fame on Thursday, September 7, 2017. Nickolas Duarte has been selected to receive the 2017 Next Generation Award. Doug Myers and Lisa Hilton will be recognized with the AAF Silver Medal Award. All presentations will be made at the same event.

The Advertising Hall of Fame seeks to recognize the very best among Southern Arizona marketing and advertising professionals who have led, mentored and inspired others to succeed in this industry, while preserving the legacy of our past and promise of our future through the next generation. 

The Next Generation Award, founded in 2014, recognizes those outstanding advertising individuals, age 40 and younger, who are making a significant impact on the industry through their leadership, career achievements, community contributions and inspiration to others to excel.

The Silver Medal Award program was established by the American Advertising Federation (AAF) in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, local advertising federations bestow this honor upon outstanding leaders in their communities. 

The Hall of Fame Awards event will take place on September 7 at Hacienda del Sol in the Casa Luna Ballroom, 5505 N. Hacienda Del Sol Rd from 5:30 to 7:30 pm and is open to the public.  For additional information on this year’s inductees and tickets, please visit http://aaftucson.org/meetinginfo.php?id=133&ts=1494271945.

AAF Tucson and Ad 2 Tucson are comprised of more than 300 local advertising and media professionals. They serve as a collaborative hub for a full spectrum of industry experts and bring together today’s leaders and tomorrow’s stars from the fields of advertising, marketing, communications, interactive and media. 

Tucson Advertising Federation Educational Foundation (TAFEF) is the 501(c)3 component of AAF Tucson, dedicated to facilitating education of the next generation of media professionals. TAFEF was born from a focus on the future and in making sure our industry’s next generation has access to learning opportunities they need to be successful.