AAFT News

We share pertinent local and national industry information to keep our community in the know.

37th Annual Tucson ADDY Awards® Competition Call for Entries / 12/01/2017 12:00 am

Love Me TucsonDecember 1, 2017 – AAF Tucson has issued a Call for Entries for the 37th Annual Tucson ADDY Awards Competition. This competition recognizes exceptional advertising created in the Tucson metropolitan and Southern Arizona market. The local component of AAF’s American Advertising Awards, the Tucson ADDY Awards honor advertising creative excellence in all media including print, broadcast, interactive, out-of-home and public service advertising, with professional and student categories of competition. Rules and Categories documents are available for download now

The entry deadline is Wednesday, January 10, 2018 at 3 pm. Physical entries will be accepted between 9 am and 3 pm at Steven Meckler Photography, located in downtown Tucson at 121 S. 4th Ave. The competition is open to all professionals and students. Members of AAF Tucson & Ad2 Tucson receive discounted entry fees. For details and entry instructions, visit the local ADDY® Awards competition page.

A distinguished judging panel of advertising creative executives from markets across the country will gather in Tucson the weekend of January 27, 2018 to select winners from an anticipated 300+ entries. To be eligible for consideration of an ADDY Award®, all work must have been published or aired in the calendar year of 2017.

The 37th Annual Tucson ADDY Awards winners will be honored during a special themed celebration event, “Love Me Tucson” on Saturday, March 3, 2018 at The Casino Del Sol Resort.

Local Gold and Silver ADDY winners will be eligible to compete in the second level of the three-tiered American Advertising Awards Competition, the AAF District 12 ADDY Awards, which will be hosted in Phoenix April 2018. District Gold and Silver winners will then be eligible in the ultimate competition, the national American Advertising Awards. National winners will be announced June 9, 2018 by the American Advertising Federation during the annual national conference, Admerica! At the Hilton Hotel in Chicago, IL.
       


American Advertising Federation Tucson and Ad2 Tucson are comprised of more than 300 local advertising professional members. These non-profit trade associations work to enhance the professional development of club members and recognition for the advertising industry while raising funds to support advertising education initiatives and the local community. Both groups are local affiliates of the American Advertising Federation, a national organization that represents all aspects of the advertising industry. For information on upcoming events or on joining one of these groups, visit www.aaftucson.org.  For a complete list of the 2017 AAF National ADDY® Awards winners, visit http://winners.americanadvertisingawards.com/awards2017/.  

The American Advertising Federation is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry: advertisers, agencies, media and suppliers. Headquartered in Washington, D.C., AAF acts as the "Unifying Voice for Advertising." Its membership includes corporate members comprising some of the nation’s leading advertisers, advertising agencies, and media companies; a national network of more than 170 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. 

JTED Student Design Contest Winners Announced / 10/05/2017 8:08 pm

AZ JTED Student Design Competition

Thank you to the AAF Tucson members who participated as judges for the
2017 Arizona Design Education Network' s student design competition.

The first annual "Otoño in The Old Pueblo" competition was a great success. With support from the Superintendent's office and industry partners, it came together splendidly! The music by Pueblo and catering by FWHS Culinary, all hosted in such a professional setting really made for a special experience for all. 

Nine area high schools participated and students submitted a total of 166 designs.
The exhibit will remain on display until February at 200 N. Stone Avenue. If you haven't yet had a chance yet, be sure to stop by and check it out.
Here are results of the different evaluations: 
INDUSTRY JUDGING RESULTS
Contest 1 Logo:
Winner #14 Hannah Miller, JTED@Flowing Wells High School (FW)
2nd #18 Shelby McDaniel, JTED@FW
3rd #22 Jaden Maxwell, JTED@FW
 
Contest 2 Nightfall:
Winner: #19 Kevin Grijalva, Sunnyside
second: #41 Jessica Castillo, Catalina Foothills
third: #22 Edgar Lopez, Cholla
 
Contest 3 PSA:
Winer #35 Emma Peterson, Catalina Foothills
2nd : #2 Johnathan McCollough, Tucson HS
3rd: #17 Ashlynn Alloway, Sabino
SUPERINTENDENT'S CHOICE
Logo: Desmond Bustamonte, JTED@FW
Nightfall: Warren Reddinger, JTED@FW
PSA: Maggie Lynch, Catalina Foothills
STUDENT CHOICE (voting by peers)
Contest 1 Logo:
Winner #17 Morgan Lowry, JTED@FW
2nd #6 Cassidy Chamillard, Tucson High School
3rd #20 Desmond Bustamonte, JTED@FW
 
Contest 2 Nightfall:
Winner: #19 Kevin Grijalva, Sunnyside
second: #11 by Sabino HS
third: #3 Warren Reddinger, JTED@FW
 
Contest 3 PSA:
Winer #36 Baker Tressa, Catalina Foothills HS
2nd : #31 Viviana Pederson, Sabino HS
3rd: #8 Jackie Sanchez Salazar, JTED@FW
Simpleview Named to Inc. 5000 List / 09/21/2017 12:04 pm

Simpleview logo


Tucson company one of America’s fastest growing for 11 years running

TUCSON, Ariz. (September 21, 2017) - 2017 marks the 11th consecutive year that Tucson-based travel tech company Simpleview has earned a place on Inc. Magazine’s annual Inc. 5000 list, a noteworthy ranking of America's fastest-growing private companies. Companies such as Microsoft, Pandora, LinkedIn, and many other well-known names gained their first national exposure as honorees of the Inc. 5000. Of tens of thousands of companies who have applied for the list, only a tenth of a percent have managed to earn a spot 11 times, according to Eric Schurenburg, President and Editor in Chief of Inc. Media.

"We’re honored to be on the Inc. 5000 list again this year, in the company of so many incredibly driven, creative organizations,” said Ryan George, CEO of Simpleview. “We keep striving to provide the most pertinent, valuable digital marketing tools and services to our DMO customers ... and we keep growing to best meet their evolving needs," he added.

Simpleview is part of the number one fastest growing industry according to the Inc. 5000, as well: travel and hospitality. Founded in 2001, Simpleview provides Destination Marketing Organizations (DMOs) with integrated customer relationship management (CRM) and content management system (CMS) platforms, responsive website design and creative services, digital marketing solutions, mobile apps, and revenue generation options. Simpleview works with over 540 travel and tourism clients across six continents, opened their first European office last year to assist in global expansion, and showed a 3-year growth rate of 58%.

The 2017 Inc. 5000 was unveiled online at Inc.com on August 16th. Complete results of the Inc. 5000 can be found at www.inc.com/inc5000.

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Simpleview employs 200+ staff and works with over 540+ customers in North America and around the world, from meeting and vacation destinations the size of Paducah, Ky (population 25,018), to 16 of the top-20 meeting destinations in the U.S., to the country of Norway. www.simpleviewinc.com

JTED Invitation to Judge: Student Design Contest / 09/20/2017 1:12 pm
AZ Design Ed Ntwk Logo

Greetings from the Arizona Design Education Network. We're off to a good start at various schools around the Tucson area, and have plans in place for our first area-wide contest of the school year. For it, we'd like to invite you to contribute by being a judge. Below is a brief overview of the project. 

Otoño in The Old Pueblo 
(presented by the Pima County Superintendent's office)

3 Design Projects:
- Logo for All Souls Procession
- Photo-Illustration for Nightfall
- Seasonally-relevant PSA page layout for Zocalo magazine

If you accept, we'll send you an email form next week. On it, you'll be able to click to vote for favorites, and add comments/feedback.The whole process can be done from your desk or cellphone, and should only take a couple of minutes of your time. 

We'll also invite you to attend the opening ceremony of the exhibit on Wednesday October 5th at the Superintendent's office in Downtown Tucson. At it, student work will be displayed, catered food from Flowing Wells HS culinary arts and live music by Catalina Foothills HS orchestra, plus student-recognitions will be made based on the feedback that was provided by all you local professionals. 

Please use our online judging registration form, on which you can indicate if you'd like to participate. Feel free to share it with any other local industry professionals that might be interested.
Registration Now Open for Master Class “After the Basics” Weekend Photo Seminar by Award-Winning Tucson Photographer Steven Meckler / 08/07/2017 7:32 pm

Meckler Photography Logo

Registration Now Open for Master Class After the Basics” Weekend Photo Seminar by Award-Winning Tucson Photographer Steven Meckler

 

When: Saturday, November 4th and Sunday, November 5th

Where: Steven Meckler Photography Studio 121 S. 4th Avenue

Details & Registration: http://www.mecklerphotography.com/seminar/

Seminar students will gain knowledge and vision of what strong composition and skilled use of lighting contributes to making a great photo through slideshows, critiques, demonstrations and student discussions. 

This is an intermediate through advanced course for those who know how to use their camera and want to get the most out of it. The class will analyze many of Steven’s images, critique participant’s work and see demonstrations. Presentations will involve important concepts of composition, light and the many decisions that go into making an outstanding photo. Discussions will range from the best lens choices, to choosing the optimal time of day to shoot, and much more. Gain a behind the scenes glimpse of a professional photographer’s life, studio and equipment. Attendees are invited to put down the camera, channel their imagination and learn from a weekend exploring the nuances of creative technique. 

This course will be packed with information and important tips about all facets of photography. The heart of the seminar will include critical thinking about why photos are made and how to accomplish a perfect image. By looking at some of Steven’s commercial and editorial images, students will be able to ask the important “why” questions discuss basic principles involved in capturing an engaging image.

Steven Meckler came to Tucson by way of Brooklyn, New York. He developed his love of photography in high school and graduated from the State University of New York at Stony Brook. After a stint as a medical photographer at Sloan-Kettering Memorial Hospital in Manhattan, Steven moved west and set up his studio in downtown Tucson. He first focused on building a solid commercial photography business with clients such as JC Penney, Intel, IBM, Pella Windows, New York Magazine and Phoenix Home & Garden, among many others. But the core of his success comes from the many local businesses, ad agencies and magazines he has had the pleasure of working with over the last thirty-plus years.

Steven was an adjunct professor of digital photography at Pima Community College for 14 years and has taught workshops and continuing education classes for high school photo teachers through the Arizona Department of Education. He also coordinates and teaches an annual series of photography workshops for Tucson high school photo students.

TUCSON ADVERTISING HALL OF ACHIEVEMENT HONOREES ANNOUNCED / 07/06/2017 10:30 pm

HOA LogoTucson Advertising Federation Educational Foundation (TAFEF) and American Advertising Federation Tucson (AAF Tucson) have announced that Steve Lynn, Chris Mooney and Balfour Walker will be inducted into the Tucson Advertising Hall of Fame on Thursday, September 7, 2017. Nickolas Duarte has been selected to receive the 2017 Next Generation Award. Doug Myers and Lisa Hilton will be recognized with the AAF Silver Medal Award. All presentations will be made at the same event.

The Advertising Hall of Fame seeks to recognize the very best among Southern Arizona marketing and advertising professionals who have led, mentored and inspired others to succeed in this industry, while preserving the legacy of our past and promise of our future through the next generation. 

The Next Generation Award, founded in 2014, recognizes those outstanding advertising individuals, age 40 and younger, who are making a significant impact on the industry through their leadership, career achievements, community contributions and inspiration to others to excel.

The Silver Medal Award program was established by the American Advertising Federation (AAF) in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, local advertising federations bestow this honor upon outstanding leaders in their communities. 

The Hall of Fame Awards event will take place on September 7 at Hacienda del Sol in the Casa Luna Ballroom, 5505 N. Hacienda Del Sol Rd from 5:30 to 7:30 pm and is open to the public.  For additional information on this year’s inductees and tickets, please visit http://aaftucson.org/meetinginfo.php?id=133&ts=1494271945.

AAF Tucson and Ad 2 Tucson are comprised of more than 300 local advertising and media professionals. They serve as a collaborative hub for a full spectrum of industry experts and bring together today’s leaders and tomorrow’s stars from the fields of advertising, marketing, communications, interactive and media. 

Tucson Advertising Federation Educational Foundation (TAFEF) is the 501(c)3 component of AAF Tucson, dedicated to facilitating education of the next generation of media professionals. TAFEF was born from a focus on the future and in making sure our industry’s next generation has access to learning opportunities they need to be successful. 

Tucson winner of the 2017 AAF National American Advertising Awards Competition Announced / 06/15/2017 4:17 pm

3A's Logo

TUCSON, AZ (June 15, 2017) – One local professional brought home an award from the American Advertising Federation’s (AAF) American Advertising Awards competition, held recently in Washington, D.C. with a distinguished judging panel of advertising professionals from across the country. His work earned eligibility after winning among entrants from throughout Arizona, Colorado, New Mexico, Utah, Wyoming and El Paso, Texas in the AAF District 12 competition.

The AAF Tucson winners then entered the national AAF competition, which included entries from professionals and students from 180 federation clubs throughout the United States. AAF announced results of the national competition judging at the National American Advertising Awards gala event held Saturday, June 10th in New Orleans, Louisiana during the 2017 AAF National Conference, Admerica.

Steven Meckler Photographer received a National Silver ADDY Award® for his entry titled School Lunch Trays done forEdible Baja Magazine. The entry also won Gold ADDY Awards® in the local and District level competitions. 


AAF Tucson & Ad 2Tucson

Award-winning American Advertising Federation Tucson and Ad 2Tucson boast 400 local advertising professional members. These non-profit trade associations work to enhance the professional development of club members and support recognition for the advertising industry, while supporting the local community and raising funds for advertising education initiatives including internships and scholarships. They are local affiliates of the American Advertising Federation and Ad 2 National, organizations that represent all aspects of the advertising industry.  For information on upcoming events or on joining either of these associations, visit www.aaftucson.org.

2017 AAF National Advertising Hall of Achievement Inductees Announced / 06/13/2017 10:07 pm

AAF National LogoWASHINGTON, DC, June 13, 2017—Marking 25 years of celebrating outstanding achievements in the advertising industry, the AAF Advertising Hall of Achievement’s distinguished Council of Judges elected seven new industry superstars for induction into the Advertising Hall of Achievement Class of 2017. Leaders from Beats by Dr. Dre, BBDO SF, JP Morgan Chase, Kimberly-Clark Corporation, STORY, Twitter and UM/J3 will be honored at the 25th Annual Induction Ceremonies and Luncheon on Thursday, November 2, at the historic Fairmont San Francisco atop Nob Hill. San Francisco recognizes both the pioneering nature of these honorees, and the ever-growing convergence between our industry and Silicon Valley. 

The inductees of the 25th Class are: Karna Crawford, Managing Director, Marketing Strategy and Digital–Consumer Bank, JP Morgan Chase; Matt Derella, Global Vice President, Twitter Client Solutions; Matt Miller, Chief Creative Officer, BBDO San Francisco; Erin Quintana, Executive Vice President, Client Managing Partner, UM/J3; Rachel Shechtman, Founder and CEO, STORY; Jason White, Global Head of Marketing, Beats by Dr. Dre; and Lizette Williams, Multicultural Marketing Leader, North America, Kimberly-Clark Corporation.

Williams will also be presented with the esteemed Jack Avrett Volunteer Spirit Award. Since 1996, this award has recognized an inductee who has demonstrated an exceptionally high commitment to public service and the betterment of both the advertising industry and the larger community.

“Working with such a distinguished and varied group of judges to elect this year’s inductees was inspirational,” said Tara Walpert Levy, Chair of the 25th Advertising Hall of Achievement and Vice President, Agency and Media Solutions for Google. “It was a privilege to see such a diverse range of perspectives and backgrounds in both our judges and in this outstanding class of inductees based on an extensive submission, vetting, and selection process. This year's inductees range widely in who they are, where they've been, and what they do. What each has in common is a remarkable blend of professional skill, passion, and creativity. They are truly the best of the best, proving that the future of our industry is in very good hands.”

"What amazed me about the candidates for the Advertising Hall of Achievement this year was their broad range of experiences and impressive contributions to our industry.  This year's inductees all have been extremely adept at leading through change and reflect a diverse set of perspectives that will continue to make a big impact on how our industry evolves for years to come," added Heidi Browning, Vice Chair of the 25th Advertising Hall of Achievement and Executive Vice President and Chief Marketing Officer of the NHL. “On behalf of the San Francisco advertising, marketing and technology community, we are honored to host the Advertising Hall of Achievement Awards and celebrate the achievements of these remarkable inductees.”

The Advertising Hall of Achievement, a bicoastal event, has long been the gold standard in recognizing top advertising thought leaders age 40 and younger and is operated by the American Advertising Federation (AAF), the same organization that operates the Advertising Hall of Fame. For 25 years, the Advertising Hall of Achievement, remains the premier industry event to recognize young, talented individuals who are making a significant impact in the advertising industry and through philanthropic work in their communities. The impressive alumni network includes 167 members with expertise spanning the entire spectrum of the advertising industry including clients, agencies, media and tech. The event hosts over 600 C-suite and senior level advertising and business leaders and is the second-largest fundraiser for the Federation providing a vital source of funding to continue the wide range of educational, multicultural, and advocacy initiatives that are vital to the industry. 

Individual tickets, tables and information on sponsorships and program advertising opportunities are now available at aaf.org/ahoa or contact Lisa Rubin at lrubin@aaf.org.

 


About the American Advertising Federation

The American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamps for high school students.

AAF Announces 2017–2018 Board Leadership and Directors / 06/13/2017 9:51 pm

AAF National LogoWASHINGTON, DC, June 9, 2017—The American Advertising Federation (AAF) today elected its new Board Leadership and Directors in conjunction with its annual national conference, ADMERICA, in New Orleans, LA. The new leadership will serve during the 2017–2018 year, beginning July 1, 2017 through June 30, 2018 and includes leaders from the most well-known and well-respected brands, media companies and agencies spearheading the advertising industry. 

Kim Kelleher, Chief Business Officer Brand Collection, Condé Nast is the new Chair of the Federation; Amanda Richman, President, Investment, Starcom is the new Vice Chair of the Federation; Andy Narrai, Chief Marketing Officer, Reinhart Boerner Van Deuren s.c. will continue as the National Treasurer; Jacki Kelley, Chief Operating Officer, Bloomberg Media, was elected as the new Assistant Treasurer; Tiffany R. Warren, Senior Vice President, Chief Diversity Officer, Omnicom Group Inc./Founder and President, ADCOLOR will continue her role as Secretary, along with Daryl Evans, Senior Vice President, Mobile, Media and Advertising Strategy, MediaLink who will continue in his role as Assistant Secretary. During their tenure with the AAF, these leaders will shape the AAF's expansion efforts and innovation.


The Membership elected Marcus Harper, Head of Global Agencies and Accounts, Quantcast; Andrew Orcí, CEO, Orcí; and Helen Lin, President, Digital Investment and Partnership, Publicis Media Exchange; to fill its Executive Committee positions as Corporate Chair, Mosaic Council Vice Chair, and Digital Chair, respectively.

“After ten years of active involvement, I am delighted to serve the American Advertising Federation as Chair. I look forward to supporting the important work the AAF Mosaic Center does to develop the industry’s diversity and inclusion efforts. I also hope to enhance the cross-industry networking opportunities that the AAF fosters, turning them into meaningful mentorship and sponsorship for up-and-coming advertising talent," said Kim Kelleher, Chief Business Officer Brand Collection, Condé Nast and incoming AAF Chair.

Newly added to the AAF Board of Directors for the 2017–2018 term are Christoph Becker, Global CEO and Chief Creative Officer at gyro; Meredith Brace, Senior Vice President of Digital Sales at FOX Networks; and Josh Golden, Publisher of Advertising Age.

"The Federation's membership has elected an extraordinary leadership team and Board to guide the AAF in the coming year during this very exciting time for our organization. Our incoming chair Kim Kelleher of Condé Nast is widely respected in the AAF and in our industry for her many groundbreaking accomplishments including being the first female publisher of Sports Illustrated. Indeed with Amanda Richman of Starcom as our incoming vice chair, the AAF for the first time will have two female executives leading our distinguished Board," said AAF President & CEO, James Edmund Datri.

The AAF's Board of Directors guides and oversees the Federation's signature events and initiatives, including the Advertising Hall of FameAdvertising Hall of AchievementMosaic Center for MulticulturalismNational Student Advertising CompetitionADMERICA and the Institute for Advertising Ethics - all serving the Federation's 40,000 professional members nationwide, nearly 5,000 student members and more than 100 corporate members spanning media companies, advertisers and agencies. 

View a full list of the incoming and returning AAF Board of Directors, Corporate Members and Council of Governors here. For more information about the AAF's Board of Directors and partnership opportunities, please contact Linda Moore at lmoore@aaf.org or at (202) 898-0089.

 


About the American Advertising Federation

The American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamps for high school students. 

AdTEAM DEBUT AT UNIVERSITY OF ARIZONA / 05/17/2017 12:13 pm

UA AdTeamWhen Ed Ackerley was President of the Tucson Ad Club in 1985, he established the UA Ad Club. Over the years the club has been known as: UA Ad Club, UofA Ad Club, UA Ad Fed, AdFed, Studio 320, NSAC Team and AAF Arizona.

Beginning May 15, 2017 the club and class will be merged into The University of Arizona AdTEAM
representing both the American Advertising Federation University Chapter and the National Student Advertising Competition Team.

According to Dr. Ed Ackerley, “we are in the advertising business and sometimes branding ourselves is the most difficult thing. We have come a long way in the last three decades, and as we move forward the Eller College of Management Department of Marketing will grant upper division credit for the competition class, we are embarking on a new partnership with Adobe, and the focus will be on careers, job placement and alumni interaction. The effort is to provide students interested in advertising 100% engagement in the industry and the best chance to compete for careers." Dr. Ackerley teaches in the Eller School of Management Department of Marketing as well as the Film & Television School and the Department of Communication, and he also begins his 33rd year as the organization’s faculty advisor.

Dr. Ed Ackerley

In 2009, Ackerley and Dr. Robert Lusch launched AdCATS to give students a ‘real-world’ experience designing on campus campaigns for university clubs, departments and events. The AdCATS remain a strong and vibrant club challenging dozens of students each semester with advertising opportunities to apply what they have learned to the marketplace. Dr. Hope Schau is the AdCATS Faculty Advisor.

According to Dr. Mrinal Ghosh, Chair of the Department of Marketing at the Eller College of
Management, the introduction of AdTEAM is a compliment to the University of Arizona AdCATS
experience, allowing the AAF Club members and the National Student Advertising Competition Team to continue a record of excellence in pursuit of advertising as a career.

For More Information:
Dr. Ed Ackerley
The University of Arizona
Department of Marketing
McClelland Hall 330
(520) 621-7479